Lazar Lazarov

Fractional GTM Engineer for B2B SaaS | Cold Email · LinkedIn Outreach · Clay Enrichment

Negotino, Vardar, North Macedonia3.4k followers
tabboex-LeadRebel.io / Pulserio AGex-Atlas

Most companies don't have a pipeline problem. They have a system

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I build the outbound infrastructure that turns cold audiences into booked meetings - Clay enrichment, Cold Email sequences, LinkedIn automation tools, and CRM ops that actually hold up at Over the past few years I've worked embedded with B2B SaaS, MarTech, FinTech, and e-commerce companies as a fractional GTM operator - not an agency, not a VA. I sit inside the team, own the toolstack, and ship pipelines that What that looks like in practice:— Lead list building & enrichment (Clay, Apollo, Sales Navigator)— Cold email infrastructure (Smartlead, Instantly — deliverability-first)— LinkedIn outreach at scale (HeyReach, Aimfox)— CRM setup & automation (HubSpot, custom workflows)— Full-funnel GTM strategy for early-stage and scaling teams Co-Founder & COO at FYNQ, a B2B GTM venture with a 100% Job Success If you're building a pipeline from scratch or fixing one that's broken, let's talk.

Career Timeline

JobSchool

GTM Index

  1. CRAFTCOMPANIONSJOB
    1. Sales Development Represen…
      2Y 4M
  2. ADVERTISABLEJOB
    1. Head Of GTM
      6M
  3. TABBOJOB
    1. GTM Eng
      11M
  4. FYNQJOB
    1. Co-Founder & COO
      1Y 3M
  5. BLACK MARKET SHAREJOB
    1. Head Of GTM
      3M
  6. LEADREBEL.IO / PULSERIO AGJOB
    1. Email Campaign Mgr
      4M
  7. ATLASJOB
    1. Partnerships Mgr
      8M
  8. INTERNATIONAL MARKETING AGENCYJOB
    1. Lead Generation Specialist
      1Y
  9. VEEVA SYSTEMSJOB
    1. Data Steward
      6M

Time in market 4Y 11MOpen 6Closed 4Stints 10

gtmindex.io/p/lazar-lazarov-aa6a90170

  1. Job: CraftCompanions — Sales Development Representative · 2024-06 – present · 2y 2mo
  2. Job: LeadRebel.io / Pulserio AG — Email Campaign Manager · 2024-02 – 2024-06 · 4 mo
  3. Job: Advertisable — Head Of GTM (Head of GTM Engineering) · 2026-04 – present · 4 mo
  4. Job: Atlas — Partnerships Manager · 2023-06 – 2024-02 · 8 mo
  5. Job: tabbo — GTM Engineer · 2025-11 – present · 9 mo
  6. Job: International Marketing Agency — Lead Generation Specialist · 2022-06 – 2023-06 · 1y
  7. Job: Veeva Systems — Data Steward · 2021-11 – 2022-05 · 6 mo
  8. Job: FYNQ — Co-Founder & COO · 2025-07 – present · 1y 1mo
  9. Job: Black Market Share — Head Of GTM (Head of GTM Engineering) · 2026-07 – present · 1 mo — Leading go-to-market strategy and execution for Black Market Share, a brand protection and anti-counterfeiting company, from the ground up. Built the outbound engine from scratch - ICP definition, LinkedIn and cold email sequencing, and CRM architecture Own the full tool stack: Apollo, Clay, Instantly, HeyReach, and HubSpot Design and run LinkedIn outreach campaigns targeting brand owners across multiple verticals to generate qualified pipeline Develop prospect-specific messaging and follow-up sequences to drive conversion Partner directly with Co-CEOs to align GTM strategy with company growth targets
  10. School: Faculty of Economics, University "Ss. Cyril and Methodius"​ — Bachelor's degree, Economics

Skills

ClayApolloInstantlySmartleadHubSpotautomationlinkedin outreachemail outreachEnrichmentGo-to-Market StrategyLead GenerationCold CallsEmail MarketingLinkedInB2CCertified Quality ManagerQuality Assurance AnalysisQuality Assurance ManagementQuality ManagementQAQCAdvertisingSales ManagementSales DevelopmentBusinessProject Management

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