Lazar Lazarov
Fractional GTM Engineer for B2B SaaS | Cold Email · LinkedIn Outreach · Clay Enrichment
Most companies don't have a pipeline problem. They have a system
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I build the outbound infrastructure that turns cold audiences into booked meetings - Clay enrichment, Cold Email sequences, LinkedIn automation tools, and CRM ops that actually hold up at Over the past few years I've worked embedded with B2B SaaS, MarTech, FinTech, and e-commerce companies as a fractional GTM operator - not an agency, not a VA. I sit inside the team, own the toolstack, and ship pipelines that What that looks like in practice:— Lead list building & enrichment (Clay, Apollo, Sales Navigator)— Cold email infrastructure (Smartlead, Instantly — deliverability-first)— LinkedIn outreach at scale (HeyReach, Aimfox)— CRM setup & automation (HubSpot, custom workflows)— Full-funnel GTM strategy for early-stage and scaling teams Co-Founder & COO at FYNQ, a B2B GTM venture with a 100% Job Success If you're building a pipeline from scratch or fixing one that's broken, let's talk.
GTM Index
- CRAFTCOMPANIONSJOB
- Sales Development Represen…2Y 4M
Sales Development Representative
CraftCompanions
- ADVERTISABLEJOB
- Head Of GTM6M
Head Of GTM
Advertisable
- TABBOJOB
- GTM Eng11M
GTM Engineer
tabbo
- FYNQJOB
- Co-Founder & COO1Y 3M
Co-Founder & COO
FYNQ
- BLACK MARKET SHAREJOB
- Head Of GTM3M
Head Of GTM
Black Market Share
Leading go-to-market strategy and execution for Black Market Share, a brand protection and anti-counterfeiting company, from the ground up. Built the outbound engine from scratch - ICP definition, LinkedIn and cold email sequencing, and CRM architecture Own the full tool stack: Apollo, Clay, Instantly, HeyReach, and HubSpot Design and run LinkedIn outreach campaigns targeting brand owners across multiple verticals to generate qualified pipeline Develop prospect-specific messaging and follow-up sequences to drive conversion Partner directly with Co-CEOs to align GTM strategy with company growth targets
- LEADREBEL.IO / PULSERIO AGJOB
- Email Campaign Mgr4M
Email Campaign Manager
LeadRebel.io / Pulserio AG
- ATLASJOB
- Partnerships Mgr8M
Partnerships Manager
Atlas
- INTERNATIONAL MARKETING AGENCYJOB
- Lead Generation Specialist1Y
Lead Generation Specialist
International Marketing Agency
- VEEVA SYSTEMSJOB
- Data Steward6M
Data Steward
Veeva Systems
- Job: CraftCompanions — Sales Development Representative · 2024-06 – present · 2y 2mo
- Job: LeadRebel.io / Pulserio AG — Email Campaign Manager · 2024-02 – 2024-06 · 4 mo
- Job: Advertisable — Head Of GTM (Head of GTM Engineering) · 2026-04 – present · 4 mo
- Job: Atlas — Partnerships Manager · 2023-06 – 2024-02 · 8 mo
- Job: tabbo — GTM Engineer · 2025-11 – present · 9 mo
- Job: International Marketing Agency — Lead Generation Specialist · 2022-06 – 2023-06 · 1y
- Job: Veeva Systems — Data Steward · 2021-11 – 2022-05 · 6 mo
- Job: FYNQ — Co-Founder & COO · 2025-07 – present · 1y 1mo
- Job: Black Market Share — Head Of GTM (Head of GTM Engineering) · 2026-07 – present · 1 mo — Leading go-to-market strategy and execution for Black Market Share, a brand protection and anti-counterfeiting company, from the ground up. Built the outbound engine from scratch - ICP definition, LinkedIn and cold email sequencing, and CRM architecture Own the full tool stack: Apollo, Clay, Instantly, HeyReach, and HubSpot Design and run LinkedIn outreach campaigns targeting brand owners across multiple verticals to generate qualified pipeline Develop prospect-specific messaging and follow-up sequences to drive conversion Partner directly with Co-CEOs to align GTM strategy with company growth targets
- School: Faculty of Economics, University "Ss. Cyril and Methodius" — Bachelor's degree, Economics
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