Lazar Lazarov
Fractional GTM Engineer for B2B SaaS | Cold Email · LinkedIn Outreach · Clay Enrichment
About
Most companies don't have a pipeline problem. They have a system problem.I build the outbound infrastructure that turns cold audiences into booked meetings - Clay enrichment, Cold Email sequences, LinkedIn automation tools, and CRM ops that actually hold up at scale.Over the past few years I've worked embedded with B2B SaaS, MarTech, FinTech, and e-commerce companies as a fractional GTM operator - not an agency, not a VA. I sit inside the team, own the toolstack, and ship pipelines that run.What that looks like in practice:— Lead list building & enrichment (Clay, Apollo, Sales Navigator)— Cold email infrastructure (Smartlead, Instantly — deliverability-first)— LinkedIn outreach at scale (HeyReach, Aimfox)— CRM setup & automation (HubSpot, custom workflows)— Full-funnel GTM strategy for early-stage and scaling teams Co-Founder & COO at FYNQ, a B2B GTM venture with a 100% Job Success Score.If you're building a pipeline from scratch or fixing one that's broken, let's talk.
Company history
- CraftCompanionsSales Development Representative2024-06 – present · 2y 2mo
- LeadRebel.io / Pulserio AGEmail Campaign Manager2024-02 – 2024-06 · 4 mo
- AdvertisableHead Of GTMHead of GTM Engineering2026-04 – present · 4 mo
- AtlasPartnerships Manager2023-06 – 2024-02 · 8 mo
- tabboGTM Engineer2025-11 – present · 9 mo
- International Marketing AgencyLead Generation Specialist2022-06 – 2023-06 · 1y
- Veeva SystemsData Steward2021-11 – 2022-05 · 6 mo
- FYNQCo-Founder & COO2025-07 – present · 1y 1mo
- Black Market ShareHead Of GTMHead of GTM Engineering2026-07 – present · 1 mo
Skills
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B2B Rocket
ex-Okendo