Laurent Goffinon
GTM & Growth | Revenue Leader | AI Systems for Business | Renewable Energy
I don’t believe growth problems are motivation problems. Growth is not about inspiration.
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It’s about structure, signal, and incentives that actually work under pressure. Over the years, I’ve scaled service businesses, launched SaaS products, and led GTM efforts in technical, regulated markets. The pattern is always the same. Today, I focus on: - designing GTM and revenue systems that hold up under scrutiny - extracting signal from noisy markets and misleading narratives - translating complexity into decisions leaders can actually stand behind And alongside that, I write in public. Short, unsentimental notes on systems, identity, leverage, and the quiet forces that shape outcomes long before results show up on a dashboard. If you care about truth over theatrics, in growth, in business, or in how people actually evolve, we’ll probably have a good conversation.
GTM Index
- 3EJOB
- Global Head of Growth & Re…2Y 2M
Global Head of Growth & RevOps | USA SynaptiQ GTM Lead
3E
- Consultant1Y 3M
Consultant
3E
- YOUR OWN REVOLUTIONJOB
- Owner & Managing Dir10Y 7M
Owner & Managing Director
Your Own Revolution
- HIRERPROJOB
- Founder & CEO3Y 8M
Founder & CEO
HirerPro
- DIGITRIBEJOB
- Chief Growth Officer1Y 7M
Chief Growth Officer
DigiTribe
- Dir of Operations4Y
Director of Operations
DigiTribe
DigiTribe is an IT & business Consulting company specialized in Digital enablement & execution. We co-develop our Tribes (Cyber Security, Architecture, Cloud & Digital enablement) with the communities to bring innovation, relevant digital practices and start-up mindset to large corporate organizations.
- NOVA TERRA COACHING TRAINING & CORPORATE DEVELOPMENTJOB
- Strategic Advisor1Y
Strategic Advisor
Nova Terra Coaching Training & Corporate Development
- Growth Mgr1Y 6M
Growth Manager
Nova Terra Coaching Training & Corporate Development
- Ensured successful and consistent execution of talent development programs and activities. - Designed and executed all web and communication visuals and plans to increase brand awareness. - Managed the whole recruitment process of applicants from promotion activities to administrative finalisation. - Initiated & developed a community model augmenting the engagement of network and the business reach
- PROXIMUS NXTJOB
- HRBP5M
HRBP
Proximus NXT
* ICT Business profiles recruiter (Project/Program/Product managers, Problem/Incident/Release/Change managers, Financial Analysts/Bid Managers, etc.) * Partner and advisor to the hiring managers during the recruitment process * Responsible for the talent management of the ICT Business Talent Pool * HR Point of contact for ICT Business consultants * Point of contact for internal tooling systems * Responsible for the Young Starters Program (Network, Security, UC, Skype for Business, Linux, DevOps, MDM- profiles) * Onboarding & induction of new joiners
- W HOTELSJOB
- Account Mgr - Corporate Se…6M
Account Manager - Corporate Segment
W Hotels
- Builded and strengthened relationships with existing and new customers. - Indulged in rate negotiation with clients and settled on predetermined rate charted out by hotel management. - Coordinated efforts with sales personnel to understand and execute effective sales programs.
- TRAVELBIRDJOB
- Account Mgr11M
Account Manager
TravelBird
- Developed a growth strategy for the Belgium & Luxembourg market. - Identified and qualified new possible partnerships via inbound leads and outbound prospecting/cold calling. - Monitored and exceeded monthly quotas of new business and surpassing the annual net revenue quota.
- DESIGN HOTELS AGJOB
- Sales And Mktg Specialist6M
Sales And Marketing Specialist
Design Hotels AG
- Job: 3E — Consultant · 2023-03 – 2024-06
- Job: DigiTribe — Chief Growth Officer · 2021-03 – 2022-10
- Job: W Hotels — Account Manager - Corporate Segment · 2015-06 – 2015-12 — - Builded and strengthened relationships with existing and new customers. - Indulged in rate negotiation with clients and settled on predetermined rate charted out by hotel management. - Coordinated efforts with sales personnel to understand and execute effective sales programs.
- Job: DigiTribe — Director of Operations · 2018-10 – 2022-10 — DigiTribe is an IT & business Consulting company specialized in Digital enablement & execution. We co-develop our Tribes (Cyber Security, Architecture, Cloud & Digital enablement) with the communities to bring innovation, relevant digital practices and start-up mindset to large corporate organizations.
- Job: Your Own Revolution — Owner & Managing Director · 2016-01 – present
- Job: Design Hotels AG — Sales And Marketing Specialist · 2013-06 – 2013-12
- Job: TravelBird — Account Manager · 2014-07 – 2015-06 — - Developed a growth strategy for the Belgium & Luxembourg market. - Identified and qualified new possible partnerships via inbound leads and outbound prospecting/cold calling. - Monitored and exceeded monthly quotas of new business and surpassing the annual net revenue quota.
- Job: Proximus NXT — HRBP · 2017-12 – 2018-05 — * ICT Business profiles recruiter (Project/Program/Product managers, Problem/Incident/Release/Change managers, Financial Analysts/Bid Managers, etc.) * Partner and advisor to the hiring managers during the recruitment process * Responsible for the talent management of the ICT Business Talent Pool * HR Point of contact for ICT Business consultants * Point of contact for internal tooling systems * Responsible for the Young Starters Program (Network, Security, UC, Skype for Business, Linux, DevOps, MDM- profiles) * Onboarding & induction of new joiners
- Job: HirerPro — Founder & CEO · 2022-12 – present
- Job: 3E — Global Head of Growth & RevOps | USA SynaptiQ GTM Lead · 2024-06 – present
- Job: Nova Terra Coaching Training & Corporate Development — Strategic Advisor · 2021-06 – 2022-06
- Job: Nova Terra Coaching Training & Corporate Development — Growth Manager · 2016-06 – 2017-12 — - Ensured successful and consistent execution of talent development programs and activities. - Designed and executed all web and communication visuals and plans to increase brand awareness. - Managed the whole recruitment process of applicants from promotion activities to administrative finalisation. - Initiated & developed a community model augmenting the engagement of network and the business reach
- School: Growth Tribe Academy — Certificate, Growth Hacking
- School: Hotelschool Den Haag (met vestiging in Amsterdam) — Bachelor's degree, Hospitality Administration/Management
- School: Nova Terra Coaching School — Professional Certified Coach, Physical Education Teaching and Coaching
- School: European School of Brussels — Baccalauréat
Skills
Playbooks
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