Laure Brosseau

Senior Product Marketing | GTM | Strategic Programs | Growth

Green4Cloudex-Business France (ex Invest in France / AFII agency)ex-Oracle

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Over the past 15 years, I've helped B2B SaaS companies scale by working across Product Marketing, Customer Support & Strategic I spent the last 10 years at Akeneo, where I contributed to the company's growth from €1M to more than €70M ARR.

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Throughout that journey, I built the Customer Support and Product Marketing functions from scratch, led strategic cross-functional initiatives and partnered with executive leadership to translate company priorities into measurable business outcomes (€30M+ in 6 Some of my favorite career moments include:• Establishing Akeneo's Product Marketing function, defining positioning, messaging, GTM strategy and sales enablement as the company scaled from €10M+ to €50M+ • Designing Akeneo's first Product-Led Growth motion, including the Free Trial experience, onboarding and PQL framework, contributing to more than €8M in • Building Akeneo's first Community Edition-to-Enterprise conversion program, transforming the open-source community into a repeatable source of enterprise revenue and contributing more than €5M in • Leading a company-wide SaaS migration program that secured more than €10M in ARR while accelerating Akeneo's transition to • Creating a global Competitive Intelligence and Win-Loss program that increased win rates by 22% and improved strategic Today, I'm looking to join an ambitious B2B SaaS company where I can help leadership teams solve complex growth challenges by aligning Product, GTM and Operations