LaTecia Johnson

Strategy & Creator-led Growth for Social-first Brands | Founder @ INGENIUS | Forbes Contributor | Ex-Apple, Nielsen

INGENIUSex-Formless (Web3 Creator Platform)ex-Antler

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Founder at INGENIUS, creator marketing + intelligence for the fastest growing social-first brands. Trusted by Reebok, WNBA, Wingstop, Liquid Death, Matrix MKTG, Sprite, Paramount, BET and more.

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We've been recognized by Business Insider as a top creator-economy startup, and our work has been featured in Adweek, Forbes, WIRED and We help brands turn cultural relevance into measurable growth — building and scaling creator programs, activating top creators and athletes, and embedding intelligence into every My career spans strategy roles at Fortune 500 companies and leadership across startups and studios — delivering iconic campaigns and scaling ecosystems through programs that drive measurable growth. I build companies and partnerships that sit at the intersection of culture, commerce, and community, blending creative instinct with commercial When I’m not building INGENIUS, you can find me writing for Forbes and The Creative Brink newsletter; on a stage delivering insights on the future of brands , consulting brands on how to scale their GTM or partnering with accelerators to coach early stage founders on scaling for the exit. If you’re a brand trying to figure out how to invest in culture with confidence or an agency that needs a research and measurement partner, let's talk.