LaTecia Johnson
Strategy & Creator-led Growth for Social-first Brands | Founder @ INGENIUS | Forbes Contributor | Ex-Apple, Nielsen
Founder at INGENIUS, creator marketing + intelligence for the fastest growing social-first brands. Trusted by Reebok, WNBA, Wingstop, Liquid Death, Matrix MKTG, Sprite, Paramount, BET and more.
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We've been recognized by Business Insider as a top creator-economy startup, and our work has been featured in Adweek, Forbes, WIRED and We help brands turn cultural relevance into measurable growth — building and scaling creator programs, activating top creators and athletes, and embedding intelligence into every My career spans strategy roles at Fortune 500 companies and leadership across startups and studios — delivering iconic campaigns and scaling ecosystems through programs that drive measurable growth. I build companies and partnerships that sit at the intersection of culture, commerce, and community, blending creative instinct with commercial When I’m not building INGENIUS, you can find me writing for Forbes and The Creative Brink newsletter; on a stage delivering insights on the future of brands , consulting brands on how to scale their GTM or partnering with accelerators to coach early stage founders on scaling for the exit. If you’re a brand trying to figure out how to invest in culture with confidence or an agency that needs a research and measurement partner, let's talk.
GTM Index
- VARIOUS COMPANIESJOB
- Strategy Mgr4Y 9M
Strategy Manager
Various Companies
Delivered $25M partnership pipeline with $3.5M closed across marquee artists including Nas, Diplo, and Yemi Alade Led go-to-market strategy and cross-functional execution across Product, Legal, Marketing, and Artist Relations teams Built foundational partnership playbooks and team structure for B2B acquisition at scale
- Brand Strategy, Growth & G…16Y 9M
Brand Strategy, Growth & GTM Executive
Various Companies
Before founding INGENIUS, I spent 15 years building and scaling growth, brand, and go-to-market functions at companies where culture and commerce collide — Apple, Nielsen, Microsoft, Royal.io, A Cloud Guru (acquired by Pluralsight), and Formless.xyz. My work contributed to nearly $2.5B in ARR and market creation across multiple companies. I operated as both an individual contributor and Director-level leader in Revenue Operations and Strategy — partnering with consumer brands, tech startups, and legacy media companies to close the gap between cultural relevance and revenue. Alongside my enterprise career, I bootstrapped my own agency to seven figures as a solo founder — proof of concept for…
- INGENIUSJOB
- Founder + CEO2Y 9M
Founder + CEO
INGENIUS
Building a social-first agency + platform for people who actually like brand. AI native, culturally fluent, and creator-centered. We run programs end-to-end: strategy, sourcing, payments, execution and measurement. When the campaign ends, the platform stays and you have a full stack marketing intelligence system to scale across channels. We believe creators are the future of distribution. Brands need more than dashboards and spreadsheets. And, culture is the only thing that means a damn thing. Trusted by brand and partnerships teams at Reebok, Sprite, Wingstop, Los Angeles Clippers, Atlanta Dream + 1000s more. Agency partners use us as their creator research division and growth partner.
- FORBESJOB
- Contributor1Y 1M
Contributor
Forbes
I write about AI in the creative industries and how it will completely transform the ways we work over the next decade.
- VISIONARY RISING AGENCYJOB
- Founder and Studio Lead10Y 4M
Founder and Studio Lead
Visionary Rising Agency
Bootstrapped creator-first agency from zero to seven figures, and led the negotiation of $10M+ in partnerships with Symphonic Distribution, Skillshare, Wix, and LinkedIn. Built and managed artist-first campaigns for roster of 10+ creators, generating 150% revenue growth and 200M+ streams. Managed a remote team across 4 countries delivering integrated creative and brand execution for entertainment and tech clients while coaching on best practices.
- FORMLESS (WEB3 CREATOR PLATFORM)JOB
- Head of Growth & Creator I…1Y 11M
Head of Growth & Creator Initiatives
Formless (Web3 Creator Platform)
- ANTLERJOB
- Founder in Residence5M
Founder in Residence
Antler
- PLURALSIGHTJOB
- Dir of Revenue Operations…1Y 11M
Director of Revenue Operations & Strategy
Pluralsight
- A CLOUD GURU | A PLURALSIGHT COMPANYJOB
- Senior Revenue Strategy An…1Y 11M
Senior Revenue Strategy Analyst
A Cloud Guru | A Pluralsight Company
Created go-to-market frameworks, headcount models, and sales workflows for acquisition and expansion teams. Increased sales revenue by {50%} by implementing pipeline forecasting systems for SMB and enterprise sectors. Built revenue analytics dashboards and reporting systems to support executive decision-making.
- APPLEJOB
- Operations Lead2Y
Operations Lead
Apple
- TRIADJOB
- Senior Strategist1Y 10M
Senior Strategist
Triad
Analyzed user experience data, initiated digital projects, benchmarked against planned and current strategies, and delivered insights based on recommendations. Executed partnerships with top retailers like Wal-Mart, eBay, and Amazon, generating {65%} increased revenue. Managed multiple tier projects from infancy to completion as the DRI.
- Job: Various Companies — Brand Strategy, Growth & GTM Executive · 2010-01 – present · 16y 7mo — Before founding INGENIUS, I spent 15 years building and scaling growth, brand, and go-to-market functions at companies where culture and commerce collide — Apple, Nielsen, Microsoft, Royal.io, A Cloud Guru (acquired by Pluralsight), and Formless.xyz. My work contributed to nearly $2.5B in ARR and market creation across multiple companies. I operated as both an individual contributor and Director-level leader in Revenue Operations and Strategy — partnering with consumer brands, tech startups, and legacy media companies to close the gap between cultural relevance and revenue. Alongside my enterprise career, I bootstrapped my own agency to seven figures as a solo founder — proof of concept for…
- Job: Formless (Web3 Creator Platform) — Head of Growth & Creator Initiatives · 2023 – 2024 · 1y
- Job: Antler — Founder in Residence · 2023-10 – 2024-03 · 5 mo
- Job: INGENIUS — Founder + CEO · 2024-01 – present · 2y 7mo — Building a social-first agency + platform for people who actually like brand. AI native, culturally fluent, and creator-centered. We run programs end-to-end: strategy, sourcing, payments, execution and measurement. When the campaign ends, the platform stays and you have a full stack marketing intelligence system to scale across channels. We believe creators are the future of distribution. Brands need more than dashboards and spreadsheets. And, culture is the only thing that means a damn thing. Trusted by brand and partnerships teams at Reebok, Sprite, Wingstop, Los Angeles Clippers, Atlanta Dream + 1000s more. Agency partners use us as their creator research division and growth partner.
- Job: Various Companies — Strategy Manager · 2022 – present · 4y 7mo — Delivered $25M partnership pipeline with $3.5M closed across marquee artists including Nas, Diplo, and Yemi Alade Led go-to-market strategy and cross-functional execution across Product, Legal, Marketing, and Artist Relations teams Built foundational partnership playbooks and team structure for B2B acquisition at scale
- Job: A Cloud Guru | A Pluralsight Company — Senior Revenue Strategy Analyst · 2020 – 2021 · 1y — Created go-to-market frameworks, headcount models, and sales workflows for acquisition and expansion teams. Increased sales revenue by {50%} by implementing pipeline forecasting systems for SMB and enterprise sectors. Built revenue analytics dashboards and reporting systems to support executive decision-making.
- Job: Apple — Operations Lead · 2018-10 – 2020-10 · 2y
- Job: Triad — Senior Strategist · 2015-08 – 2017-06 · 1y 10mo — Analyzed user experience data, initiated digital projects, benchmarked against planned and current strategies, and delivered insights based on recommendations. Executed partnerships with top retailers like Wal-Mart, eBay, and Amazon, generating {65%} increased revenue. Managed multiple tier projects from infancy to completion as the DRI.
- Job: Forbes — Contributor · 2025-09 – present · 11 mo — I write about AI in the creative industries and how it will completely transform the ways we work over the next decade.
- Job: Pluralsight — Director of Revenue Operations & Strategy (RevOps) · 2021 – 2022 · 1y
- Job: Visionary Rising Agency — Founder and Studio Lead · 2016-06 – present · 10y 2mo — Bootstrapped creator-first agency from zero to seven figures, and led the negotiation of $10M+ in partnerships with Symphonic Distribution, Skillshare, Wix, and LinkedIn. Built and managed artist-first campaigns for roster of 10+ creators, generating 150% revenue growth and 200M+ streams. Managed a remote team across 4 countries delivering integrated creative and brand execution for entertainment and tech clients while coaching on best practices.
- School: Harvard Business School Online — Other, Global Transformation
- School: Cornell University — Other, Women's Entrepreneurship
- School: Capella University — Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
Skills
Playbooks
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