Carlos Diaz Edwards
GTM Engineer | US market entry and expansion for EU startups 🇺🇦
A multilingual generalist in the SaaS space. Thrive amid high ambiguity and complexity, Passionate about solving real business problems.
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Excellent at crafting and executing bespoke, 0-1 GTM strategies for complex industries (Finance/Healthcare). Interested in AI, Defence, Geopolitics, Privacy, HistoryMy writing: com/@carlosdiaz_89559Languages: English (Native), Italiano (Advanced)Media Features: com/articles/what-robinhood-traders-need-to-know-about-taxes-11612521002ENTP “Debater”Gallup Strengths- Futuristic, Significance, Command, Competition, Context*Thoughts are my own*
GTM Index
- STEALTH AI STARTUPJOB
- GTM Eng - Consultant3M
GTM Engineer - Consultant
Stealth AI Startup
- FONOAJOB
- GTM Eng2Y
GTM Engineer
Fonoa
Created, monitored, and optimized the AI SDR project through Lemlist and Clay. Segmenting, messaging, data enrichment workflows, and execution. Over $6 million in qualified pipeline sourced and over $500k in ARR sourced in my tenure.
- ANTLERJOB
- Entrepreneur in Residence5M
Entrepreneur in Residence
Antler
Antler is a global early-stage investor. 3% acceptance rate for founders. Helped numerous teams develop their GTM Strategy/Monetization before their final pitches to the investment committee, with a few successfully raising a seed round.
- NOVAJOB
- GTM (YC'18)1Y 1M
GTM (YC'18)
Nova
Digital LP management/compliance for PE/VC/Hedge/Crypto fund managers. Stood up outbound sales process from 0-1 for YC backed startup, including, but not limited to: Built over a dozen sales sequences through trial and error before landing on a single master sales sequence based on a specific trigger that landed over 25 outbound meetings with a $375,000 qualified pipeline. Defined strategic narrative and messaging strategy. Created simple, problem-focused messaging for a highly complex product. Oversaw and led implementation and use of Outreach and Zoominfo. Importing and segmenting out the entire market into certain verticals by industry, AUM, headcount, geography, and more. Worked cl…
- GRAVYJOB
- Senior SDR, Team Lead3M
Senior SDR, Team Lead
Gravy
Senior member of the SDR organization. Currently focused on helping revenue growth team source revenue from new channels (referrals and partnerships). -100% of ramp quota. 30k closed MRR sourced in this period. -Trained over 5 reps on our tech stack (Zoominfo, Salesloft, Salesforce)
- Senior SDR5M
Senior SDR
Gravy
- LAUNCHMETRICSJOB
- Strategic BD - US, Austral…7M
Strategic Business Development - US, Australia, Canada
Launchmetrics
Worked on the Global Demand Generation team focused on the Americas and Australia. In my role I owned the GTM strategy and execution for our Account-Based Marketing Strategic and mass outreach segments. - Co-created an extensive account planning system to align multiple stakeholders (Account executives, BDRs, brand marketing, and regional sales directors) for our strategic accounts. Internal project management for strategic accounts. Sourced an opportunity with Gucci USA, one of our top targets. - Handled all inbound lead qualification, discovery, follow-up. Managed roughly 10 demo requests per week. Created over $300,000 in qualified pipeline from demo requests - Was one of the interna…
- VARIOUS COMPANIESJOB
- Sales, Real Estate, Fashio…3Y 11M
Sales, Real Estate, Fashion Industry
Various Companies
Worked throughout my college years. When I was 19, I acquired my real estate license and worked with a real estate investor to acquire, rebuild, and sell a property in a transitioning area. The property was sold at a 3x increase in value. I then decided I wanted to pursue the fashion business; I met a designer/boutique owner during my time in real estate and started working at his store. During this time, I started working on my own designs and worked with a manufacturer in Colombia to create activewear t-shirts for men. I quickly learned how hard it can be to manage costs for a physical business when the product being designed is unique.
- Job: Nova — GTM (YC'18) · 2022-06 – 2023-07 · 1y 1mo — Digital LP management/compliance for PE/VC/Hedge/Crypto fund managers. Stood up outbound sales process from 0-1 for YC backed startup, including, but not limited to: Built over a dozen sales sequences through trial and error before landing on a single master sales sequence based on a specific trigger that landed over 25 outbound meetings with a $375,000 qualified pipeline. Defined strategic narrative and messaging strategy. Created simple, problem-focused messaging for a highly complex product. Oversaw and led implementation and use of Outreach and Zoominfo. Importing and segmenting out the entire market into certain verticals by industry, AUM, headcount, geography, and more. Worked cl…
- Job: Various Companies — Sales, Real Estate, Fashion Industry · 2016-08 – 2020-07 · 3y 11mo — Worked throughout my college years. When I was 19, I acquired my real estate license and worked with a real estate investor to acquire, rebuild, and sell a property in a transitioning area. The property was sold at a 3x increase in value. I then decided I wanted to pursue the fashion business; I met a designer/boutique owner during my time in real estate and started working at his store. During this time, I started working on my own designs and worked with a manufacturer in Colombia to create activewear t-shirts for men. I quickly learned how hard it can be to manage costs for a physical business when the product being designed is unique.
- Job: Launchmetrics — Strategic Business Development - US, Australia, Canada · 2021-03 – 2021-10 · 7 mo — Worked on the Global Demand Generation team focused on the Americas and Australia. In my role I owned the GTM strategy and execution for our Account-Based Marketing Strategic and mass outreach segments. - Co-created an extensive account planning system to align multiple stakeholders (Account executives, BDRs, brand marketing, and regional sales directors) for our strategic accounts. Internal project management for strategic accounts. Sourced an opportunity with Gucci USA, one of our top targets. - Handled all inbound lead qualification, discovery, follow-up. Managed roughly 10 demo requests per week. Created over $300,000 in qualified pipeline from demo requests - Was one of the interna…
- Job: Stealth AI Startup — GTM Engineer - Consultant · 2026-07 – present · 1 mo
- Job: Gravy — Senior SDR, Team Lead · 2022-03 – 2022-06 · 3 mo — Senior member of the SDR organization. Currently focused on helping revenue growth team source revenue from new channels (referrals and partnerships). -100% of ramp quota. 30k closed MRR sourced in this period. -Trained over 5 reps on our tech stack (Zoominfo, Salesloft, Salesforce)
- Job: Gravy — Senior SDR · 2021-10 – 2022-03 · 5 mo
- Job: Antler — Entrepreneur in Residence · 2023-08 – 2024-01 · 5 mo — Antler is a global early-stage investor. 3% acceptance rate for founders. Helped numerous teams develop their GTM Strategy/Monetization before their final pitches to the investment committee, with a few successfully raising a seed round.
- Job: Fonoa — GTM Engineer · 2024-07 – 2026-07 · 2y — Created, monitored, and optimized the AI SDR project through Lemlist and Clay. Segmenting, messaging, data enrichment workflows, and execution. Over $6 million in qualified pipeline sourced and over $500k in ARR sourced in my tenure.
- School: Georgia State University — Bachelor of Science (BS), Economics
- School: St. Pius X Catholic High School
- School: Linguadue — Italian
- School: Campus International de Cannes — Study Abroad Maymester, French Studies
Skills
Playbooks
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