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Lance Wills

AI GTM Leader 3x | Head of Growth, VP Marketing & Product Marketing | GTM Engineer Building AI Agents | Revenue Architecture for PLG + Enterprise SaaS

San Franciscouniverse-v1 · gtme
Compute Exchangeex-DeltΔgencyex-U.S. Bank
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About

5× Marketing Leader (3× AI) with 15+ years building and scaling revenue systems for AI infrastructure, developer platforms, and enterprise SaaS—from early traction through Series A and beyond. Building AI agents with Claude Code/Convex/Hermes, including automated content, reporting, & attribution.I specialize in a hybrid approach: blending rigorous growth architecture with strategic product marketing to turn complex technical capabilities into scalable ARR. I build repeatable engines at the intersection of product-led growth (PLG) and enterprise sales (SLG).CORE FOCUS AREAS:* Category Creation: Technical storytelling and sales enablement for CIOs/CTOs* Product Marketing: Zero-to-one GTM strategy, positioning, ICP mapping, launches* Growth Architecture: Demand generation, PLG → SLG conversion, pipeline velocity* Agentic, AI, & Cloud: LLMs, RAG, Agentic systems, MLOps, infrastructure GTM* Developer Marketing: DevRel, API-first acquisition, OSS growth loops* Revenue Analytics: Pipeline coverage math, full-funnel attribution, CAC/LTVSELECTED IMPACT:* Authored the zero-to-one messaging and built $10M+ enterprise pipeline in <90 days for an AI infrastructure marketplace* Launched 4 enterprise AI models, driving the end-to-end PMM strategy and competitive positioning* Scaled 27K+ developers and 3K+ B2B & enterprise users across AI & SaaS platforms* Contributed to 2 Series A raises ($25M AI + $7M FinTech) through data-driven GTM storytelling* Built full-funnel attribution systems: UTM → site → product usage → pipeline → revenue* AEO/GEO Rank in ChatGPT for lead gen page (built 7 years ago) & LinkedIn ProfileWHAT I DO DIFFERENTLY:* Build positioning and strategy first, validate through hands-on execution, then scale systems, team, and agencies* Most teams optimize for activity; I optimize for revenue architecture, signal quality, and conversion efficiency* Translate complex AI/ML architectures into clear, differentiated narratives that compel technical & economic buyers to actSPECIALTIES:Head of Growth | VP Marketing | Product Marketing (PMM) | AI Marketing | Demand Generation | Go-to-Market (GTM) Strategy | Positioning & Messaging | PLG | SLG | Enterprise Pipeline | DevRel | AI/ML | LLM | RAG | Cloud | Infrastructure | SaaS | Category Creation | Series AUpwards!

Company history

  1. DeltΔgencyFounder / Growth & Product Strategy Consultant2018-03 – 2021-08 · 3y 5mo
  2. U.S. BankFounding Head of Product Marketing & Growth (Bento for Business: Acquired by US Bank, 2021)2014-11 – 2017-03 · 2y 4mo
  3. DatatronHead of Product Marketing & Demand Gen2021-08 – 2023-01 · 1y 5mo
  4. VectaraHead of Global GTM Marketing & Product Marketing2023-01 – 2025-07 · 2y 6mo
  5. Compute ExchangeHead of Product Marketing & Demand Gen2025-06 – present · 1y 2mo
  6. StrukBuilt (AKA "Beam" TryBeam.com)Advisor2019-09 – 2020-02 · 5 mo
  7. MystroAdvisor2018-04 – 2019-01 · 9 mo
  8. MaxOneFractional CMO2018-03 – 2021-08 · 3y 5mo
  9. DOSISAdvisor2018-03 – 2019-09 · 1y 6mo
  10. taurus® Worldwide LogisticsAdvisor2019-11 – 2020-02 · 3 mo
  11. No-company. (Self-employed.)Advisorunknown – present
  12. Go To Market EngineeringAdvisorunknown – present
  13. Mike OllefsAdvisorunknown – present

Skills

Enterprise ArchitectureEnterprise SoftwareEnterpriseLoyalty ProgramsCRO ManagementC-Level NegotiationsNew Business DevelopmentMulti-Channel MarketingAdvertisingBusiness GrowthE-CommerceGrowth ManagementMachine Learning Ops (MLOps)Product Led Growth (PLG)Sales Led Growth (SLG)Retrieval-Augmented Generation (RAG)Large Language Models (LLM)Strategic Public Relations PlanningBusiness StrategyStrategic Marketing Management

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