Thomas DePaoli

About

Hands-on, engineering leader with experience driving MarTech, Analytics, and Digital Marketing teams to personalize customer experiences, automate workflows, and build sales growth.Helping businesses grow through fine-tuned Analytics, GTM Engineering, Generative AI, Agentic AI, and Automation that surfaces event-based data to support B2C and B2B sales and marketing.Key Tools: Clay, Adobe AEP, CJA, RT-CDP, GA4, Tealium, Salesforce, Hubspot, 6sense, LinkedIn Ads, Zoominfo, Optimizely, Adobe Target, Snowflake, Databricks, dbt, OpenAI, ClaudeManaged digital analytics supporting inbound and outbound marketing and technical initiatives, led cross-functional project teams, produced digital strategy and business development programs, and championed technology projects focused on customer acquisition and retention.

Company history

1. 
   Zimmerman AdvertisingDigital Client Director2014 – 2015 · 1y
2. 
   Weissman Theatrical SuppliesDirector of Internet Marketing2009 – 2011 · 2y
3. 
   UnitedHealth GroupSr. Digital Analyst2015 – 2019 · 4y
4. 
   Total Wine & MoreSr. Manager, Digital Analytics and Data Engineering2021 – 2022 · 1y
5. 
   Johnson Health Tech North AmericaDirector of E-Commerce2011 – 2012 · 1y
6. 
   UnitedHealth GroupSenior Manager, Digital Analytics2019 – 2021 · 2y
7. 
   U.S. BankVP, Digital Analytics Services Engineering Manager2022 – 2025 · 3y
8. 
   BuySeasons, Inc.Senior Manager, Online Acquisition2012 – 2012 · 0 mo
9. 
   Mercury AdvisingFounder, President | Digital Marketing, AI, and Go-To-Market Engineering Consultant2026-01 – present · 7 mo
10. 
    Athletic BusinessDirector of Digital Media2013 – 2014 · 1y
11. 
    Adswerve, Inc.Analytics Engineer2026-04 – present · 4 mo

Skills

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