Kevin O'Donnell
GTM Advisor | Former VP International Growth, VP Product at multiple high growth and scale-up companies
ex-DropboxI help B2B SaaS companies expand internationally and grow their international revenue.
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I can help your company: → Create an international expansion strategy → Optimize your global GTM to drive international ARR → Turn localization into a competitive advantage, not a cost center I have 20+ years in product & international leadership roles at Microsoft, Dropbox and Nitro. Localization Strategy Certification course: com/global10x/strategicloc Newsletter: com
GTM Index
- GLOBAL10XJOB
- GTM & Global Growth Adviso…2Y 5M
GTM & Global Growth Advisor, Founder of Global10x
Global10x
Provide hands-on digital strategy, GTM, and operational consulting to B2B SaaS companies, focusing on rapid international expansion and digital channel optimization. • Successfully led employee engagement platform from 1 to 8 global markets in 6 weeks, establishing required digital infrastructure and GTM strategy. • Conducted strategic market and competitor analysis for enterprise localization provider, delivering executive coaching on business model transformation, digital adoption roadmaps, and partner ecosystem optimization. • Specialize in helping SMEs and scale-ups optimize e-commerce, CRM, digital marketing, and international go-to-market strategies.
- LOC TECH LIVEJOB
- Founder6M
Founder
Loc Tech Live
Founder of Loc Tech Live - a practitioner-led online conference on localization technology, with a focus on AI adoption and workflow orchestration. No vendor theater: speakers selected via blind review by an independent program committee. Inaugural event (Feb 2026): 342 registrations from 117+ companies including GitHub, Netflix, Salesforce, and Uber. NPS of 80.
- DROPBOXJOB
- VP, International Growth1Y 1M
VP, International Growth
Dropbox
Driving international growth strategy to accelerate the expansion and success of Dropbox internationally, through world-class global design and locally-optimized product delivery. Led strategy and execution of Dropbox’s country and language specific technical, growth and operations for international self-serve customers. Executed growth experiments and tactics to accelerate monetization growth in priority markets.
- Member Board of Directors1Y 1M
Member Board of Directors
Dropbox
- NITRO,JOB
- VP of Product2Y 8M
VP of Product
Nitro, Inc.
Led product strategy, roadmap, product management and UX for Nitro's PDF, eSigning and Document Analytics business. • Established Product Operations function at CPO's request following acquisitions, unifying standards, governance, and execution across 5 product lines through Product Playbook, quarterly planning cadence, and KPI dashboards that improved delivery predictability and operational maturity. • Led M&A due diligence, competitive analysis, and product strategy, partnering with Finance and Technology leaders on portfolio investment decisions and resource allocation. • Directed product strategy and execution, including major digital transition from perpetual to subscription models, d…
- Dir of Product3Y 6M
Director of Product
Nitro, Inc.
• Helped Nitro shift from perpetual to subscription business model. • Directed effort to reposition Nitro from SMB to Enterprise category. • Led successful rebrand, pricing strategy and rollout of Nitro Sign. • Oversaw user research, design, product management and competitive strategy for Nitro's PDF, eSign and Analytics products, contributing to IPO readiness prior to ASX listing (Dec 2019). • Hired PM and UX team and established deep partnerships with GTM business teams.
- MICROSOFTJOB
- Head of Translation Systems6Y 3M
Head of Translation Systems
Microsoft
Drove international tools strategy / product management for Global Services organization. Led team to build disruptive, enterprise-scale SaaS cloud-based translation management system, supporting entire Windows & Devices division. Strong expertise in agile product development and dev ops practices with strong data-driven focus. Successfully scaled up end-to-end globalization infrastructure and systems for Windows 8, 8.1 & 10 to 100+ languages. Extensive experience driving industry-wide initiatives and collaborating with standards bodies and industry partners to achieve breakthrough changes.
- Senior Program Mgr3Y 1M
Senior Program Manager
Microsoft
• Drove adoption of central localization platform across several divisions at Microsoft. Devised rapid on-boarding model and scalable 24x7 support model for localization and build services. • Led scrum-based development of localization infrastructure tools. Created feature ranking model to balance product backlog with competing stakeholder priorities. • Designed end-to-end localization workflow for diverse content management systems. Newly automated, defect-free workflow led to faster localization turnaround.
- Lead Program Mgr4Y 11M
Lead Program Manager
Microsoft
• Managed team of technical PMs responsible for MSN and Windows Live globalization. • Influenced international resource design standards across core development teams. • Delivered first MSN Language Style Guides and terminology management practices. • Devised and implemented localization best practices covering marketization, vendor management, terminology, quality management and process optimization.
- Software Development Eng1Y 6M
Software Development Engineer
Microsoft
• Developed web application for market-based product feedback. • Partnered with Microsoft Passport customers across EMEA for technical solution implementation.
- SOCIÉTÉ GÉNÉRALE CORPORATE AND INVESTMENT BANKINGJOB
- Web Developer5M
Web Developer
Société Générale Corporate and Investment Banking
Developed corporate website for investment bank in Sydney, Australia
- Job: Global10x — GTM & Global Growth Advisor, Founder of Global10x · 2024-03 – present — Provide hands-on digital strategy, GTM, and operational consulting to B2B SaaS companies, focusing on rapid international expansion and digital channel optimization. • Successfully led employee engagement platform from 1 to 8 global markets in 6 weeks, establishing required digital infrastructure and GTM strategy. • Conducted strategic market and competitor analysis for enterprise localization provider, delivering executive coaching on business model transformation, digital adoption roadmaps, and partner ecosystem optimization. • Specialize in helping SMEs and scale-ups optimize e-commerce, CRM, digital marketing, and international go-to-market strategies.
- Job: Loc Tech Live — Founder · 2026-02 – present — Founder of Loc Tech Live - a practitioner-led online conference on localization technology, with a focus on AI adoption and workflow orchestration. No vendor theater: speakers selected via blind review by an independent program committee. Inaugural event (Feb 2026): 342 registrations from 117+ companies including GitHub, Netflix, Salesforce, and Uber. NPS of 80.
- Job: Dropbox — VP, International Growth · 2023-01 – 2024-02 — Driving international growth strategy to accelerate the expansion and success of Dropbox internationally, through world-class global design and locally-optimized product delivery. Led strategy and execution of Dropbox’s country and language specific technical, growth and operations for international self-serve customers. Executed growth experiments and tactics to accelerate monetization growth in priority markets.
- Job: Dropbox — Member Board of Directors · 2023-01 – 2024-02
- Job: Nitro, Inc. — VP of Product · 2020-05 – 2023-01 — Led product strategy, roadmap, product management and UX for Nitro's PDF, eSigning and Document Analytics business. • Established Product Operations function at CPO's request following acquisitions, unifying standards, governance, and execution across 5 product lines through Product Playbook, quarterly planning cadence, and KPI dashboards that improved delivery predictability and operational maturity. • Led M&A due diligence, competitive analysis, and product strategy, partnering with Finance and Technology leaders on portfolio investment decisions and resource allocation. • Directed product strategy and execution, including major digital transition from perpetual to subscription models, d…
- Job: Nitro, Inc. — Director of Product · 2016-11 – 2020-05 — • Helped Nitro shift from perpetual to subscription business model. • Directed effort to reposition Nitro from SMB to Enterprise category. • Led successful rebrand, pricing strategy and rollout of Nitro Sign. • Oversaw user research, design, product management and competitive strategy for Nitro's PDF, eSign and Analytics products, contributing to IPO readiness prior to ASX listing (Dec 2019). • Hired PM and UX team and established deep partnerships with GTM business teams.
- Job: Microsoft — Head of Translation Systems · 2010-08 – 2016-11 — Drove international tools strategy / product management for Global Services organization. Led team to build disruptive, enterprise-scale SaaS cloud-based translation management system, supporting entire Windows & Devices division. Strong expertise in agile product development and dev ops practices with strong data-driven focus. Successfully scaled up end-to-end globalization infrastructure and systems for Windows 8, 8.1 & 10 to 100+ languages. Extensive experience driving industry-wide initiatives and collaborating with standards bodies and industry partners to achieve breakthrough changes.
- Job: Microsoft — Senior Program Manager · 2007-07 – 2010-08 — • Drove adoption of central localization platform across several divisions at Microsoft. Devised rapid on-boarding model and scalable 24x7 support model for localization and build services. • Led scrum-based development of localization infrastructure tools. Created feature ranking model to balance product backlog with competing stakeholder priorities. • Designed end-to-end localization workflow for diverse content management systems. Newly automated, defect-free workflow led to faster localization turnaround.
- Job: Microsoft — Lead Program Manager · 2002-08 – 2007-07 — • Managed team of technical PMs responsible for MSN and Windows Live globalization. • Influenced international resource design standards across core development teams. • Delivered first MSN Language Style Guides and terminology management practices. • Devised and implemented localization best practices covering marketization, vendor management, terminology, quality management and process optimization.
- Job: Microsoft — Software Development Engineer · 2001-02 – 2002-08 — • Developed web application for market-based product feedback. • Partnered with Microsoft Passport customers across EMEA for technical solution implementation.
- Job: Société Générale Corporate and Investment Banking — Web Developer · 2000-05 – 2000-10 — Developed corporate website for investment bank in Sydney, Australia
- School: University College Dublin — Certificate, Technology Management
- School: Massachusetts Institute of Technology — Certificate, Tackling the Challenges of Big Data
- School: University College Dublin — BComm, Commerce
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