Ken Zeng

Leader in GTM Strategy, Industry, Solutions & Product Marketing and Sales Enablement | Driving Revenue Growth and Market Expansion | Formerly Oracle, RingCentral, WebEx

Extreme Networksex-WebEx (Aquired by Cisco in 2007)ex-Oracle

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🚀 Driving Impact Through GTM Strategy, Enablement, and Product Marketing With 20+ years of experience in Enterprise IT, Security, CX, UC, SaaS, Cloud, and AI, I bring strategic vision and hands-on execution to deliver measurable results.

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My expertise spans GTM strategy, sales enablement, and product marketing, with a track record of driving revenue growth, market adoption, and scalable, customer-focused programs. What I Bring: ✨ Proven ability to bridge strategy and execution, empowering teams with scalable programs that deliver results. ✨ Expertise in storytelling and competitive messaging to drive differentiation across ICPs. ✨ Hands-on experience in pre-sales, channel management, and direct sales, offering a market-focused perspective. Key Achievements: ✅ Revenue Growth: Grew Oracle Database Security revenue from $60M to $250M in four years through NPIs, acquisitions, and innovative GTM strategies. ✅ Sales Enablement Excellence: Reduced onboarding time by 50% and boosted pipeline growth and conversion by 30% with tailored playbooks and certifications. ✅ Certification Excellence: Designed certifications for sellers and channel partners, achieving a 98% completion rate by aligning teams with product updates and value propositions. ✅ Product Marketing Leadership: Launched Oracle Autonomous Database globally, closing 1,000+ customers and driving 5,000 trials, resulting in significant revenue growth. ✅ Integrated Campaigns: Significantly increased effectiveness through value-driven messaging and streamlined alignment across campaigns and demand channels. ✅ Solutions Leadership: Led experts in healthcare, financial services, education, and government, helping drive a majority of $1M+ TCV multi-product deals. ✅ Operational Innovation: Introduced scalable GTM “War Rooms” with real-time insights into wins, losses, and use cases to enhance differentiation. Core Competencies: GTM Strategy & Execution | Sales Enablement & Productivity | Product & Industry Solution Marketing | Integrated Campaign Development | Value-Based Messaging & Differentiation | Cross-Functional Collaboration | AI & Emerging Technology Enablement