Kelvyn Hicks 🌎
Global EdTech Sales Leader | Government, Education & Enterprise expertise | SaaS GTM & Partner Strategy | Recently scaled a joint venture start up, to a $525M exit | AI in sales fan
Global EdTech & SaaS sales leader, experienced in scaling revenue, building high-performing sales teams, and developing partner ecosystems across Europe, MENA, MEA, India, China and North
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I’ve led $84M P&L portfolios, closed multiple nationwide Ministry of Education agreements, built a 700+ partner channel network across 154 countries and scaled a global best practice certification, joint venture (Capita PLC & UK Government) to a $525M exit as Sales & Marketing Director. See: org/news-and-announcements/2021/peoplecert-completes-axelos-acquisitionMy background spans enterprise (Microsoft 10 years) high-growth startups, and global platforms, with deep expertise in Government, Education & Enterprise sales, SaaS GTM strategy, channel development, and international market Specialising in global sales leadership, I build repeatable revenue engines, recruit and coach, top-performing teams and drive ARR growth through direct and indirect sales models, harnessing the use of AI to enhance the sales process. Experienced across public sector procurement, enterprise SaaS, workforce development, and digital transformation Focused on scaling impact through education technology and strong commercial Outside of work I enjoy racing off-road motorcycles and have ridden in some exciting places, including the Sahara Desert and the Arctic Circle.
GTM Index
- COURSERAJOB
- Government & Education Sal…1Y 11M
Government & Education Sales Lead - EMEA
Coursera
Building the Northern Europe Government & Education business. Delivering skills-based, data-backed learning systems, powered by expert content, personalised pathways, and real-time insights to Governments and Education Institutions, across EMEA.
- CLASSJOB
- Regional Sales Dir - UK&I2Y 9M
Regional Sales Director - UK&I
Class
I was brought in to create and grow the business in the UK & Ireland in both the education and corporate verticals, covering sales & marketing, events, operations and building out the UK&I team.
- EDTECH FREE TRIALSJOB
- Sales & Mktg Dir4Y 2M
Sales & Marketing Director
EdTech Free Trials
EdTech Free Trials is the UK's original education marketplace for digital learning solutions, where schools can evaluate products and services before they buy them and suppliers can easily get their products and services into the hands of buyers, in a stress free, safe environment. I was responsible for building and managing the telesales and field sales teams and achieving partner acquisition targets.
- AXELOS GLOBAL BEST PRACTICEJOB
- Chief Customer Officer1Y
Chief Customer Officer
AXELOS Global Best Practice
Once the Sales and Marketing organisation was built and over performing, I was promoted to Chief Customer Officer (CCO).
- Sales and Mktg Dir2Y 1M
Sales and Marketing Director
AXELOS Global Best Practice
Capita PLC and the UK Government formed a joint venture called AXELOS, it delivers best practice qualifications, including Prince 2 & ITIL. I was brought in on month one to create a global sales & marketing organisation from scratch. I had to restructure and then build a new organisation, consisting of elements from the previous structure and mould them into a new team, within a new company. I also recruited the CMO. In addition to redesigning the organisational structure, I built a global partner program and recruited over 700 resellers across 154 countries. This start up that I built sold for $526M
- ITSLEARNINGJOB
- Global Partner Dir2Y 1M
Global Partner Director
itslearning
Responsibilities included, designing, building and running the new Global Partner Program. Adding substantial revenue growth by expanding the Global Partner Ecosystem, recruiting and managing resellers globally. Taking the company from a mainly Scandinavian business and providing it with a global footprint
- ELEARNINGFORCE INTERNATIONALJOB
- Sales and Mktg Dir2Y
Sales and Marketing Director
Elearningforce International
Global responsibility for sales & marketing, partner recruitment/management. In addition, setting up and managing our worldwide strategic partnership with Microsoft. Rapidly building a global presence and market share for the full stable of e-learning software from ELEARNINGFORCE, chiefly the SharePoint Learning Management System for both the education and commercial sectors.
- MICROSOFTJOB
- Solutions Sales Lead, Midd…10Y 1M
Solutions Sales Lead, Middle East & Africa (79 countries)
Microsoft
2006 - 2009 Solutions Sales Lead for Microsoft Middle East and Africa. Based in Istanbul, MEA HQ - responsible for $84M business and driving education strategy, growth and partner development across 11 subsidiaries and 79 countries. 2002 - 2006 Education Business Manager Microsoft UK, Responsible for Managing $21M business in the UK, a virtual team of around 20 people including system engineers, internal sector managers, partner account managers and consultants plus partner organisations. 2000 - 2002 E-learning Solutions Manager, Microsoft UK, responsible for generating Sales for Msft new e-learning tools. Accountable for recruiting, training and managing partners, building an ecosys…
- H2O FLUID SOLUTIONSJOB
- Co-founder and Sales Dir3Y 5M
Co-founder and Sales Director
H2O Fluid Solutions Ltd
Responsible for building both the telesales and the field sales teams. Tripled turnover in the second year of Software/ IT Training Sales, then maintained substantial growth over subsequent years. Designed and marketed an e-learning platform, which was noticed by Microsoft, hence my next move!
- ROYAL AIR FORCE (RAF)JOB
- Aerospace Eng5Y 11M
Aerospace Engineer
Royal Air Force (RAF)
Responsible for fault rectification & servicing of RAF fighter aircraft. Deployments included, the UK, Germany and Cyprus. Six years full time and six years in the RAF Reserves.
- Job: Microsoft — Solutions Sales Lead, Middle East & Africa (79 countries) · 1999-09 – 2009-10 — 2006 - 2009 Solutions Sales Lead for Microsoft Middle East and Africa. Based in Istanbul, MEA HQ - responsible for $84M business and driving education strategy, growth and partner development across 11 subsidiaries and 79 countries. 2002 - 2006 Education Business Manager Microsoft UK, Responsible for Managing $21M business in the UK, a virtual team of around 20 people including system engineers, internal sector managers, partner account managers and consultants plus partner organisations. 2000 - 2002 E-learning Solutions Manager, Microsoft UK, responsible for generating Sales for Msft new e-learning tools. Accountable for recruiting, training and managing partners, building an ecosys…
- Job: Class — Regional Sales Director - UK&I · 2021-12 – 2024-09 — I was brought in to create and grow the business in the UK & Ireland in both the education and corporate verticals, covering sales & marketing, events, operations and building out the UK&I team.
- Job: itslearning — Global Partner Director · 2011-10 – 2013-11 — Responsibilities included, designing, building and running the new Global Partner Program. Adding substantial revenue growth by expanding the Global Partner Ecosystem, recruiting and managing resellers globally. Taking the company from a mainly Scandinavian business and providing it with a global footprint
- Job: EdTech Free Trials — Sales & Marketing Director · 2016-02 – 2020-04 — EdTech Free Trials is the UK's original education marketplace for digital learning solutions, where schools can evaluate products and services before they buy them and suppliers can easily get their products and services into the hands of buyers, in a stress free, safe environment. I was responsible for building and managing the telesales and field sales teams and achieving partner acquisition targets.
- Job: H2O Fluid Solutions Ltd — Co-founder and Sales Director · 1996-04 – 1999-09 — Responsible for building both the telesales and the field sales teams. Tripled turnover in the second year of Software/ IT Training Sales, then maintained substantial growth over subsequent years. Designed and marketed an e-learning platform, which was noticed by Microsoft, hence my next move!
- Job: Elearningforce International — Sales and Marketing Director · 2009-10 – 2011-10 — Global responsibility for sales & marketing, partner recruitment/management. In addition, setting up and managing our worldwide strategic partnership with Microsoft. Rapidly building a global presence and market share for the full stable of e-learning software from ELEARNINGFORCE, chiefly the SharePoint Learning Management System for both the education and commercial sectors.
- Job: Coursera — Government & Education Sales Lead - EMEA · 2024-09 – present — Building the Northern Europe Government & Education business. Delivering skills-based, data-backed learning systems, powered by expert content, personalised pathways, and real-time insights to Governments and Education Institutions, across EMEA.
- Job: AXELOS Global Best Practice — Sales and Marketing Director · 2013-11 – 2015-12 — Capita PLC and the UK Government formed a joint venture called AXELOS, it delivers best practice qualifications, including Prince 2 & ITIL. I was brought in on month one to create a global sales & marketing organisation from scratch. I had to restructure and then build a new organisation, consisting of elements from the previous structure and mould them into a new team, within a new company. I also recruited the CMO. In addition to redesigning the organisational structure, I built a global partner program and recruited over 700 resellers across 154 countries. This start up that I built sold for $526M
- Job: Royal Air Force (RAF) — Aerospace Engineer · 1990-03 – 1996-02 — Responsible for fault rectification & servicing of RAF fighter aircraft. Deployments included, the UK, Germany and Cyprus. Six years full time and six years in the RAF Reserves.
- Job: AXELOS Global Best Practice — Chief Customer Officer · 2015-12 – 2016-12 — Once the Sales and Marketing organisation was built and over performing, I was promoted to Chief Customer Officer (CCO).
- School: Halton School of Engineering — BEng(Hons), Aeronautical/Aerospace Engineering Technology/Technician
- School: Youd Andrews — CXO Engagement, Residential Course
- School: BBC — Press Training, Residential Course
- School: Microsoft — Microsoft Solutions Sales Process (MSSP), Solution/Consultative Selling
Skills
Playbooks
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