Kausik Das

About

Most GTM advice tells you what to do. Almost none of it explains why it works, or why it stops working when you change one variable.I'm a founder studying the underlying mechanics: how buyers actually make decisions, how markets form beliefs about products, and what a go-to-market strategy looks like when you build it as an engineering problem rather than a campaign.I test everything I learn building inSheet - a Google Sheets add-on that connects live marketing data directly into spreadsheets for small agencies, freelance PPC managers and marketing analysts.Every Thursday I publish Breadth First: a deep essay on one of these topics, shared as active process rather than earned expertise. Real product, real experiments, honest outcomes.Weekly Newsletter: https://kausiktoday.substack.comIf you're building something and want the mechanism behind the advice, follow along.

Company history

1. 
   inSheetFounder & GTM Engineer2025-11 – present · 9 mo

Skills

No playbooks indexed for this profile yet.