Judy Lu

Senior Director, Global Partner Sales at AutoStore | Scaling Global Ecosystems & Robotics Strategy | Ex-AWS GTM Leader

San Francisco425 followers

AutoStore™

ex-Amazon Web Services (AWS)

ex-Coursera

I’ve always been fascinated by how technology transforms the way the world moves. After years at AWS helping organizations scale in the cloud, I’ve joined AutoStore to help them scale on the
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As Senior Director of Global Partner Sales, my mission is simple: To make AutoStore the most rewarding and seamless partner to do business with in the robotics Successful partnerships aren't built on contracts; they are built on mutual growth. I am currently leading the charge to redefine our global partner strategy—focusing on revenue acceleration programs, co-sell opportunities, and a transparent framework that rewards What I’m currently building at AutoStore:A global "Partner-First" framework that aligns our corporate goals with partner Optimized internal programs (Deal Reg, MBPs, and Pipeline Management) to remove friction from the sales Data-driven reporting that proves the value of the ecosystem to the board and our partners Whether you are a long-term AutoStore partner or looking to join our ecosystem, I’m interested in how we can innovate the supply chain together. Let’s connect.

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AUTOSTORE™JOB
1. Senior Dir, Global Partner…
  6M
AMAZON WEB SERVICES (AWS)JOB
1. Senior Partner GTM Mgr
  4Y 5M
COURSERAJOB
1. Partner GTM Mgr
  2Y
INTEL CORPORATIONJOB
1. Partner Sales & Mktg Mgr -…
  2Y 8M
2. Senior PMM
  3Y 4M
3. Product Mgr (Smartphone/Ta…
  1Y 4M
4. PMM
  2Y
5. Customer Enabling Program…
  3Y 8M
ADVANTECH CO.JOB
1. Product Mgr
  1Y 2M
LEADTEK RESEARCHJOB
1. Field Application Eng
  9M

Job: AutoStore™ — Senior Director, Global Partner Sales · 2026-02 – present — As the Senior Director of Global Partner Sales, I am architecting the next phase of AutoStore’s partner-led growth, bridging my experience in cloud-scale ecosystem management with the physical demands of global warehouse automation. My focus will be strategic design and execution of a world-class partner framework that drives revenue, enhances regional agility, and solidifies AutoStore’s position as the global leader in robotic fulfillment. Key Focus Areas: Global Strategy & Ecosystem Architecture: Defining and executing a cohesive global partner program strategy that aligns directly with AutoStore’s corporate revenue targets. Balancing the needs of diverse regional priorities while mainta…
Job: Amazon Web Services (AWS) — Senior Partner GTM Manager · 2021-09 – 2026-02 — - Architected a Scalable GTM Model: Designed and implemented a transformative Partner Marketing coverage model that achieved an 11x activation rate, driving a 5x year-over-year increase in the opportunity pipeline through scalable co-marketing programs. - Drove Massive Regional Growth: Spearheaded strategic co-marketing initiatives that were instrumental in scaling regional revenue from $120M in 2021 to a projected $5.4B by the end of 2025. - Strategic Investment & ROI Optimization: Strategically managed Marketing Development Funds (MDF) to optimize partner marketing investments, ensuring high ROI and alignment with organizational growth goals. - Innovative Partner Collaboration: Design…
Job: Coursera — Partner GTM Manager · 2019-09 – 2021-09 — - Strategic Alliance GTM: Developed and executed comprehensive joint marketing strategies with global technology leaders, including Google Cloud, AWS, Microsoft, IBM, and META. - Integrated Acquisition Strategy: Led high-impact, cross-functional initiatives to drive new learner acquisition through the optimization of integrated marketing channels. - Portfolio Performance Optimization: Orchestrated merchandising and promotional strategies across the product portfolio to maximize content visibility and performance. - Partner Enablement Frameworks: Established standardized partner marketing best practices and education programs, significantly enhancing the marketing capabilities and self-s…
Job: Intel Corporation — Partner Sales & Marketing Manager - Cisco Sales · 2017-01 – 2019-09 — - Strategic GTM Execution: Drove comprehensive go-to-market strategies for high-growth segments, including data center, IoT, and cloud computing. - Executive Relationship Management: Managed high-level marketing relationships with key executives and strategically allocated funds to maximize the impact of partner collaborations. - Demand Generation Leadership: Led targeted demand generation campaigns focused on emerging technologies within media transformation and cloud engagement.
Job: Intel Corporation — Senior Product Marketing Manager · 2013-08 – 2016-12 — - Full-Lifecycle GTM Ownership: Led the global product go-to-market strategy for the Intel Atom processor family, overseeing cross-organizational launches and industry event presentations. Directed end-to-end product lifecycles—from design and validation through to high-volume manufacturing—by aligning engineering, factory operations, and partner organizations to ensure seamless production delivery. - Strategic Messaging & PR: Developed critical marketing deliverables, including value propositions, disclosure strategies, and comprehensive PR guides to ensure consistent brand messaging.
Job: Intel Corporation — Product Manager (Smartphone/Tablet) · 2012-04 – 2013-08 — - Product Definition & Strategy: Defined technical specifications and overarching product strategy for smartphone reference designs. - End-to-End Lifecycle & Factory Management: Managed the comprehensive product lifecycle through design, validation, and manufacturing phases by orchestrating complex workstreams across internal engineering, global factory operations, and partner organizations. Leveraged deep technical knowledge of factory processes to synchronize production schedules with engineering milestones, ensuring seamless transitions from initial reference design to high-volume manufacturing. - Cross-Functional & Vendor Leadership: Directed cross-functional teams through product de…
Job: Intel Corporation — Product Marketing Manager · 2010-04 – 2012-04 — - Strategic Customer Business Support: Managed and provided comprehensive business support for customer projects centered on the Intel Atom processor family. - Product Requirements & Fulfillment: Defined customer requirements and spearheaded the fulfillment of critical documentation during the design, validation, and manufacturing process, including Market - Requirement Documents (MRD), Product Requirement Documents (PRD), and RFIs/RFQs. SKU & Pricing Strategy: Defined product SKUs and pricing structures while creating high-impact communication collaterals for global customers. - Vendor & Roadmap Alignment: Maintained regular roadmap updates with vendors and coordinated the distribution…
Job: Intel Corporation — Customer Enabling Program Manager · 2007-08 – 2011-04 — - ODM Strategic Partnerships: Facilitated strategic ODM partners in the design-in process for Atom processors into next-generation consumer products. - Business Development & Stakeholder Management: Provided deep product and business plan support, partnering with Field Application Engineers (FAE) and Sales teams during high-stakes business development meetings. Orchestrated cross-functional discussions to ensure technical issues were routed through correct channels for rapid resolution and support. - Program Lifecycle Leadership: Managed complex development plans, schedules, and deliverables while proactively mitigating risks with internal and external stakeholders.
Job: Advantech Co. Ltd. — Product Manager · 2006-06 – 2007-08 — • Manage emerging product lines: Launch new digital signage hardware platforms, plan product roadmap, and train sales & engineering teams. Gather & analyze competition data, volume expectations, and MRD. Prepare feature definition, pricing, release dates, and application scenarios for technical manuals, brochures, and marketing presentations. • Develop new business & establish partnership program: explore, develop, and secure new business for product line through tradeshow attendance, channel establishment, and partnership building. • OEM/ODM Project Management: identify customer’s project requirements, including hardware and software, define matching products, and document re…
Job: Leadtek Research Inc. — Field Application Engineer · 2005-08 – 2006-05 — • Support Customer Projects with technical enabling efforts: Assist customers with designing in GPS modules in small form-factor devices, on-site visits, and, issue debug. Write and provide customers with technical PRD, MRD, data sheet, design guidelines. • Increase Sales Force Productivity By 40%: Manage pricing for channel rep. Train distributor/sales rep management regularly. Prepare technical customer presentation and sales tools, and train sales reps, which decreased issue debug/support effort by 40%.
School: University of California, Davis — B.S., Optical Science and Engineering

Skills

MakeGo-to-Market StrategyGlobal partner strategyRevenue accelerationProduct StrategyPMMOperations ManagementSales materialsDemand GenerationPartner managementGo to MarketExecutive influencingPartner strategySales and MarketingPresentationsCreative Problem SolvingProduct ManagementChannel Tiering & ROICustomer Relationship Management (CRM)Strategic Partner Relationship ManagementProblem Solving

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Judy Lu

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