Juan Jose Calabria Martin

Sales || Marketing || Key Account Manager || Account Representative

adidasex-Nikeex-SegurCaixa Adeslas

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Fashion industry professional with more than 10 years of experience developing and executing Go-to-Market strategies, commercial planning, and marketplace execution across the sportswear and lifestyle

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Currently, I am a Senior Specialist Go-to-Market at adidas, leading the Go-to-Market strategy for Basketball, Skateboarding, Motorsport, and Credibility Sports across the Iberia region. Partnering with cross-functional teams—including Brand, Product, Merchandising, Marketing, and Sales—I translate global business priorities into market-specific strategies that drive commercial excellence, strengthen brand positioning, and deliver sustainable Passionate about sport, streetwear, fashion, and consumer culture, I combine consumer insights, market intelligence, and strategic planning to deliver impactful omnichannel Go-to-Market plans. My focus is on optimizing product launches, maximizing marketplace performance, and creating value for both the brand and its retail Analytical, collaborative, and results-driven, I thrive in fast-paced environments where strategy meets execution. I enjoy building scalable Go-to-Market frameworks, aligning stakeholders around a common vision, and turning opportunities into measurable business impact.