Joe Marcin
Chief Revenue Officer and GTM Advisor
ex-Firstup“Good selling is about the art; exceptional selling is about the science.”
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For more than 25 years, I have been leading Enterprise Software and Cloud go-to-market teams for world-class companies all over the globe while driving billions of dollars in value creation for the employees, customers, and shareholders I have served. I have had the privilege of holding the Office of the Chief Revenue Officer 3X over the last decade where I’ve built and scaled high performing GTM teams across private equity portfolio companies. In these roles I have been focused on recalibrating, transforming, and rapidly scaling midsize companies while delivering positive business outcomes and ensuring outstanding customer experiences. Most recently I led the GTM transformation for Firstup, a $100M privately held market leader in enterprise communications platforms. Prior to Firstup, I was the Chief Revenue Officer for Kyriba, a $250M privately held French/American FinTech company where the business surpassed growth records each year of my tenure. Before Kyriba, I led global sales at ClickSoftware, a $150M Israeli-based software company acquired by com in 2019. With a focus on the Science of Selling, my mission is to bring predictability, repeatability, and scalability to the organizations I lead while ensuring that exceptional customer outcomes remain at the center of the growth strategy for the company. I am based in Newport Beach, California and hold a degree in Computer Engineering from Clarkson University with a minor in Software Engineering, Artificial Intelligence, and Cryptography. Beyond the office, I enjoy spending time with my two daughters, traveling throughout every corner of the world, and exploring unique culinary experiences while also pursuing my passions in adventure sports, photography, music, cooking, and wine tasting. Leadership Philosophy: enable your sales athletes to realize their fullest potential by coaching them to reach goals they could not otherwise reach on their own. Management Philosophy: the team does not work for you, you work for the team – invert the organization and empower every member of your team to be the CEO of a franchise for your business – make yourself a high-value asset to support the successful growth of each franchise. Operational Philosophy: measure everything, challenge the status quo, and operate with a sense of urgency as if every day is the end of the fiscal year. “Dreams are just a blueprint for reality – only you can make them come true.”
GTM Index
- FORCE MANAGEMENTJOB
- Chief Revenue Officer2M
Chief Revenue Officer
Force Management
- STAGE 2 CAPITALJOB
- Limited Partner5Y 8M
Limited Partner
Stage 2 Capital
Stage 2 Capital is an investment firm dedicated to helping software companies scale sustainable revenue. We are backed by 200+ Go-To-Market executives from unicorns and the Fortune 500, representing areas of expertise including demand gen, sales ops, PLG, ABM, account management, customer success, transactional sales, enterprise / mid-market sales, pricing & packaging, hiring, and team management.
- SUMMIT QUEST PARTNERSJOB
- GTM Advisor11M
GTM Advisor
Summit Quest Partners
Private Equity GTM Advisory Services.
- GTM Advisor5M
GTM Advisor
Summit Quest Partners
Private Equity GTM Advisory Services.
- GTM Advisor5M
GTM Advisor
Summit Quest Partners
Private Equity GTM Advisory Services.
- FIRSTUPJOB
- Chief Revenue Officer2Y 1M
Chief Revenue Officer
Firstup
Private Equity (Sumeru Equity Partners | $100M) | Enterprise Software Intelligent Communication and Modern Intranet Responsible for global GTM strategy and driving growth across sales, marketing, account management, business development, solution consulting, value engineering, revenue operations, revenue enablement.
- INSKILLJOB
- Executive Advisory Board4Y 11M
Executive Advisory Board
InSkill
Serving as an advisor to the executive team at InSkill. InSkill combines self-learning AI with user interactions and IoT data to dramatically reduce support and service troubleshooting time for technical issues. Users are guided through a series of steps that gather observations and then RevTwo recommends actions to efficiently diagnose and repair equipment. With each interaction, the system gets smarter enabling users to be as fast and as accurate as your best agent or technician.
- KYRIBAJOB
- Chief Revenue Officer2Y 4M
Chief Revenue Officer
Kyriba
Private Equity (Bridgepoint | $250M) | French FinTech Treasury (TMS), Payments, Risk Management, Working Capital, Foreign Exchange Responsible for leading all revenue functions globally. Kyriba is headquartered in San Diego with offices in New York, Paris, London, Frankfurt, Tokyo, Dubai, Singapore, Shanghai, Minsk, and Warsaw.
- VENDAVOJOB
- Chief Revenue Officer8M
Chief Revenue Officer
Vendavo
Private Equity (Francisco Partners | $75M) | Enterprise Software Pricing Optimization and CPQ A focused engagement to evaluate growth inhibitors in the GTM functions including global sales, sales operations, business consulting, customer success, and alliances.
- CLICKSOFTWAREJOB
- Senior VP, Global Sales1Y 8M
Senior Vice President, Global Sales
ClickSoftware
Private Equity (Francisco Partners | $150M) | Israeli Enterprise Software Customer Experience and Field Service Management Promoted to SVP, Global Sales responsible for leading the global go-to-market teams including sales, solution consulting, and business development. Successful exit via acquisition by Salesforce.com for $1.35B in October 2019.
- Regional VP, North America…1Y 1M
Regional Vice President, North America Sales
ClickSoftware
Private Equity (Francisco Partners | $100M) | Israeli Enterprise Software Customer Experience and Field Service Management Responsible for leading the sales team in North America.
- Job: Force Management — Chief Revenue Officer · 2026-06 – present
- Job: Stage 2 Capital — Limited Partner · 2020-12 – present — Stage 2 Capital is an investment firm dedicated to helping software companies scale sustainable revenue. We are backed by 200+ Go-To-Market executives from unicorns and the Fortune 500, representing areas of expertise including demand gen, sales ops, PLG, ABM, account management, customer success, transactional sales, enterprise / mid-market sales, pricing & packaging, hiring, and team management.
- Job: Summit Quest Partners — GTM Advisor · 2025-07 – 2026-06 — Private Equity GTM Advisory Services.
- Job: Firstup — Chief Revenue Officer · 2023-07 – 2025-08 — Private Equity (Sumeru Equity Partners | $100M) | Enterprise Software Intelligent Communication and Modern Intranet Responsible for global GTM strategy and driving growth across sales, marketing, account management, business development, solution consulting, value engineering, revenue operations, revenue enablement.
- Job: InSkill — Executive Advisory Board · 2020-06 – 2025-05 — Serving as an advisor to the executive team at InSkill. InSkill combines self-learning AI with user interactions and IoT data to dramatically reduce support and service troubleshooting time for technical issues. Users are guided through a series of steps that gather observations and then RevTwo recommends actions to efficiently diagnose and repair equipment. With each interaction, the system gets smarter enabling users to be as fast and as accurate as your best agent or technician.
- Job: Summit Quest Partners — GTM Advisor · 2023-02 – 2023-07 — Private Equity GTM Advisory Services.
- Job: Kyriba — Chief Revenue Officer · 2020-12 – 2023-04 — Private Equity (Bridgepoint | $250M) | French FinTech Treasury (TMS), Payments, Risk Management, Working Capital, Foreign Exchange Responsible for leading all revenue functions globally. Kyriba is headquartered in San Diego with offices in New York, Paris, London, Frankfurt, Tokyo, Dubai, Singapore, Shanghai, Minsk, and Warsaw.
- Job: Summit Quest Partners — GTM Advisor · 2020-07 – 2020-12 — Private Equity GTM Advisory Services.
- Job: Vendavo — Chief Revenue Officer · 2019-11 – 2020-07 — Private Equity (Francisco Partners | $75M) | Enterprise Software Pricing Optimization and CPQ A focused engagement to evaluate growth inhibitors in the GTM functions including global sales, sales operations, business consulting, customer success, and alliances.
- Job: ClickSoftware — Senior Vice President, Global Sales · 2018-02 – 2019-10 — Private Equity (Francisco Partners | $150M) | Israeli Enterprise Software Customer Experience and Field Service Management Promoted to SVP, Global Sales responsible for leading the global go-to-market teams including sales, solution consulting, and business development. Successful exit via acquisition by Salesforce.com for $1.35B in October 2019.
- Job: ClickSoftware — Regional Vice President, North America Sales · 2017-01 – 2018-02 — Private Equity (Francisco Partners | $100M) | Israeli Enterprise Software Customer Experience and Field Service Management Responsible for leading the sales team in North America.
- School: Clarkson University — Bachelor of Science - BS, Computer Engineering
- School: Letchworth Central School
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ex-Pavilion
Asana
ex-Clari