Jiabin Lu
From Eng to Value Creator
Most engineers are brilliant at building systems. But navigating careers?
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That’s a different kind of complexity — and nobody hands you a I’ve spent 5+ years at Amplitude, going from distributed systems engineer → tech lead manager → senior engineering manager → now leading GTM at the intersection of GTM and Engineering. Along the way, I’ve helped engineers navigate promotions, 1:1 structures, and the IC-to-EM I’ve been on both sides of the IC-to-EM-to-IC transition. I know what it feels like to not know if management is right for you — and what it takes to thrive once you make the Today, I offer 1:1 coaching for:→ Software Engineers aiming for Senior, Staff, or Principal promotions→ Engineers considering the move into engineering management→ New and experienced EMs building leadership clarity and confidence→ SWEs & EMs preparing for job searches, interviews, and offer negotiationsMy approach is direct, practical, and grounded in real experience — not generic advice. DM me “coaching” or book a free 30-min intro call via my Services section below.
GTM Index
- UPHONEST CAPITALJOB
- Scout5Y 9M
Scout
UpHonest Capital
I am responsible for deal sourcing, investigation and organizing tech talks. Early-stage venture fund based in silicon valley w/ 300+ portfolios. Part of our portfolios include Instacart, Checkr, Lime, Hims, Boom, Dialpad, Rescale, Notable Labs, Native, UniCareer... https://www.uphonestcapital.com/
- AMPLITUDEJOB
- Head of GTM Eng6M
Head of GTM Engineer
Amplitude
Leading GTM at the intersection of GTM and Engineering — working to turn a fragmented, human-driven system into something more unified, actionable, and scalable, of course with AI.
- Senior software Eng Mgr1Y
Senior software engineer manager
Amplitude
Continuing leading Query team to scale the system and team to next level
- Software Eng Mgr2Y
Software Engineering Manager
Amplitude
I lead query team. Want to build a database? Curious how we process billions of events per second? Interested in low level optimization? Come join us together to build the cutting edge analysis database. We work on the large scale distributed systems powering Amplitude's core query engine, which allows us to process billions of user events per second in a typical query. Checkout our public engineer handbook to learn about our engineer culture: https://amplitude.atlassian.net/wiki/spaces/AMPENG/overview Our Tech Stack: Language: Java, Python, C++ All kinds of AWS resources(DynamoDB, S3, ElasticCache, Aurora, etc) We learned best practices from Druid, Scuba, Dremel, other open source proj…
- Staff Software Eng and Tea…6M
Staff Software Engineer and Team Lead
Amplitude
- Senior Software Eng1Y 6M
Senior Software Engineer
Amplitude
- DYLEJOB
- Advisor5M
Advisor
Dyle
Advise on tech strategy
- MJAA MENTORSHIP PROGRAMJOB
- Volunteer1Y 3M
Volunteer
MJAA Mentorship Program
I am a volunteer in MJAA mentorship program's marketing team, responsible for email marketing, content marketing, open house, etc
- MYSELFJOB
- Angel Investor1Y 11M
Angel Investor
Myself
OpenResty: https://openresty.com/en/ Ark7: https://ark7.com/ Suntisfy: https://www.suntisfy.com/ State Cashmere: https://statecashmere.com/
- APPLEJOB
- Software Eng1Y 8M
Software Engineer
Apple
I work in AMP(Apple Media Groups, which owns App Store, Music, TV+, Arcade, etc) Commerce backend team, responsible for account management, transactions, subscription, financials, etc. Tech stack: Java, DropWizard, SQL, NoSQL, Docker, Kubernetes
- AMAZONJOB
- Software Eng II1Y 1M
Software Engineer II
Amazon
I work at Core AI team. Tech Stack: Hadoop ecosystem, Spark, scala, python AWS EMR, AWS SageMaker, Docker
- Software Eng1Y 11M
Software Engineer
Amazon
• Back-end development using Java, Guice, AWS resources(S3, SNS, SQS, Aurora, DynamoDB, SWF), Amazon internal services. • System design interacting with other engineering teams and business teams • Agile development as a scrum master
- NORTH CAROLINA STATE UNIVERSITYSCHOOL
- Master's Degree, Computer…2Y 11M
Master's Degree, Computer Engineering
North Carolina State University
- BEIJING JIAOTONG UNIVERSITYSCHOOL
- Bachelor’s Degree, Electri…4Y 11M
Bachelor’s Degree, Electrical and Electronics Engineering
Beijing Jiaotong University
- CHINESE ACADEMY OF SCIENCESJOB
- Software Eng Internship3M
Software Engineer Internship
Chinese Academy of Sciences
• Maintained and added new function in the web service. • Designed Web UI using HTML and JavaScript. • Updated self-help documents to help other developers fix problems easily.
- Job: UpHonest Capital — Scout · 2021-01 – present · 5y 7mo — I am responsible for deal sourcing, investigation and organizing tech talks. Early-stage venture fund based in silicon valley w/ 300+ portfolios. Part of our portfolios include Instacart, Checkr, Lime, Hims, Boom, Dialpad, Rescale, Notable Labs, Native, UniCareer... https://www.uphonestcapital.com/
- Job: Amplitude — Head of GTM Engineer (Head of GTM Engineering) · 2026-04 – present · 4 mo — Leading GTM at the intersection of GTM and Engineering — working to turn a fragmented, human-driven system into something more unified, actionable, and scalable, of course with AI.
- Job: Amplitude — Senior Software Engineer · 2021-03 – 2022-09 · 1y 6mo
- Job: Dyle — Advisor · 2025-10 – 2026-03 · 5 mo — Advise on tech strategy
- Job: Chinese Academy of Sciences — Software Engineer Internship · 2014-02 – 2014-05 · 3 mo — • Maintained and added new function in the web service. • Designed Web UI using HTML and JavaScript. • Updated self-help documents to help other developers fix problems easily.
- Job: Amplitude — Staff Software Engineer and Team Lead · 2022-09 – 2023-03 · 6 mo
- Job: Amplitude — Software Engineering Manager · 2023-03 – 2025-03 · 2y — I lead query team. Want to build a database? Curious how we process billions of events per second? Interested in low level optimization? Come join us together to build the cutting edge analysis database. We work on the large scale distributed systems powering Amplitude's core query engine, which allows us to process billions of user events per second in a typical query. Checkout our public engineer handbook to learn about our engineer culture: https://amplitude.atlassian.net/wiki/spaces/AMPENG/overview Our Tech Stack: Language: Java, Python, C++ All kinds of AWS resources(DynamoDB, S3, ElasticCache, Aurora, etc) We learned best practices from Druid, Scuba, Dremel, other open source proj…
- Job: Myself — Angel Investor · 2021-01 – 2022-12 · 1y 11mo — OpenResty: https://openresty.com/en/ Ark7: https://ark7.com/ Suntisfy: https://www.suntisfy.com/ State Cashmere: https://statecashmere.com/
- Job: Amplitude — Senior software engineer manager · 2025-03 – 2026-03 · 1y — Continuing leading Query team to scale the system and team to next level
- Job: Apple — Software Engineer · 2019-07 – 2021-03 · 1y 8mo — I work in AMP(Apple Media Groups, which owns App Store, Music, TV+, Arcade, etc) Commerce backend team, responsible for account management, transactions, subscription, financials, etc. Tech stack: Java, DropWizard, SQL, NoSQL, Docker, Kubernetes
- Job: MJAA Mentorship Program — Volunteer · 2024-04 – 2025-07 · 1y 3mo — I am a volunteer in MJAA mentorship program's marketing team, responsible for email marketing, content marketing, open house, etc
- Job: Amazon — Software Engineer · 2016-07 – 2018-06 · 1y 11mo — • Back-end development using Java, Guice, AWS resources(S3, SNS, SQS, Aurora, DynamoDB, SWF), Amazon internal services. • System design interacting with other engineering teams and business teams • Agile development as a scrum master
- Job: Amazon — Software Engineer II · 2018-06 – 2019-07 · 1y 1mo — I work at Core AI team. Tech Stack: Hadoop ecosystem, Spark, scala, python AWS EMR, AWS SageMaker, Docker
- School: North Carolina State University — Master's Degree, Computer Engineering · 2014 – 2016
- School: Beijing Jiaotong University — Bachelor’s Degree, Electrical and Electronics Engineering · 2010 – 2014
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