Jeffrey Anderson
Global Marketing Leader | Revenue Infrastructure & Agentic GTM | B2B SaaS, Enterprise Tech & AI Transformation
I am a business and growth strategy executive with 20+ years of experience scaling B2B organizations across technology, financial services, and global markets.
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I bring a unique mix of marketing leadership, operational rigor, and cross-functional expertise to drive sustainable business transformation. I’ve led high-performing teams across the , APAC, Japan, and India delivering scalable growth strategies and building trusted relationships with C-level stakeholders. I specialize in aligning revenue growth with systems design, innovation, and go-to-market execution. At the core of my leadership is a commitment to growth—of business outcomes, of people, and of ideas. I focus on growing revenue through deeper partnerships, aligned strategy, and performance driven outcomes. I believe the future of business lies in uniting brand, data, and technology through AI-enabled, customer-focused ecosystems. I’m passionate about building what’s next—whether modernizing GTM models, accelerating innovation, or leading global initiatives that shape the future of enterprise growth.
GTM Index
- INDEPENDENTJOB
- Fractional GTM Advisor & E…1Y 9M
Fractional GTM Advisor & Enterprise Pipeline Lead
Independent
Building enterprise GTM systems and pipeline for an AI transformation, connecting mid-market and enterprise companies with AI-driven business solutions. Focus on account-based outbound, sales motion design, and commercial alignment across the full revenue cycle. I help organizations navigate the shift to agentic commerce, moving brands from "what they are" to "why they are the right choice" for both human discovery and AI agents.
- Principal Consultant7Y 11M
Principal Consultant / Marketing Director - Growth & Transformation
Independent
- Principal Consultant7Y 11M
Principal Consultant / Marketing Director - Growth & Transformation
Independent
- Principal Consultant7Y 11M
Principal Consultant / Marketing Director - Growth & Transformation
Independent
- MIGHTY & TRUEJOB
- VP, Growth & Client Strategy1Y 11M
VP, Growth & Client Strategy | B2B Marketing Transformation
Mighty & True
Drove 35% YoY pipeline growth by designing account-based GTM systems for NTT Data and Blue Yonder targeting CIOs, CTOs, and Lead Architects across international markets. Built AI-assisted intent workflows that replaced generic pitch materials with precision outbound: the right signal, the right account, the right message. No random acts of marketing.
- VP of Growth1Y 11M
Vice President of Growth
Mighty & True
Creative and marketing consultancy specializing in integrated campaigns and enterprise growth strategy.
- R/GAJOB
- Global Business Lead, Grou…5Y 11M
Global Business Lead, Group Director - Google Business
R/GA
Directed a $45M+ global marketing portfolio for Google's B2B and enterprise divisions across EMEA, APAC, and AMER growing it from $20M through integrated GTM systems that unified creative, media, CRM, and analytics into one commercial motion. Led international launches for Google Workspace, Gemini AI integration, and Google Ads. Treated every market entry as a creative act with revenue accountability.
- Global Business Dir5Y 11M
Global Business Director
R/GA
Global creative and marketing agency blending brand, media, and technology.
- FIREWOODJOB
- Senior Dir, Mktg Strategy1Y 11M
Senior Director, Marketing Strategy – Embedded Google Team
Firewood
Led a $14M embedded marketing team inside Google, directing product marketing and demand generation for Google Ads, Play, and Cloud. Drove the GTM launch of Performance Max and built measurement frameworks that standardized lead qualification and campaign reporting globally.
- INDEPENDENT CONSULTANTJOB
- Mktg Consultant7Y 11M
Marketing Consultant
Independent Consultant
Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- Mktg Consultant7Y 11M
Marketing Consultant
Independent Consultant
Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- Mktg Consultant7Y 11M
Marketing Consultant
Independent Consultant
Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- Mktg Consultant7Y 11M
Marketing Consultant
Independent Consultant
Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- Mktg Consultant7Y 11M
Marketing Consultant
Independent Consultant
Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- DIMENSIONAL FUND ADVISORSJOB
- Relationship Mktg Mgr2Y 11M
Relationship Marketing Manager
Dimensional Fund Advisors
- DELOITTEJOB
- Lead Client Marketer2Y 11M
Lead Client Marketer – Global Markets
Deloitte
Bridged U.S. and India marketing organizations to drive global integration across partner channels. Built the scalable co-marketing playbooks that aligned strategy and execution for global professional services across the enterprise technology and energy sectors.
- SCHEMATICJOB
- Digital Strategist - Dell…2Y 11M
Digital Strategist - Dell Product Marketing
Schematic
Lead strategist for Dell's U.S. consumer and enterprise product marketing. Designed digital campaigns, web platforms, and customer engagement strategies supporting major product launches.
- TOCQUIGNYJOB
- Account Dir - Brand & Grow…1Y 11M
Account Director - Brand & Growth Campaigns
Tocquigny
Led client relationships for World Vision, DTCC, and Planet Payment. Built integrated marketing strategies and cross-channel campaigns across a diverse portfolio of enterprise and nonprofit accounts.
- Job: Independent — Principal Consultant / Marketing Director - Growth & Transformation · 2011 – 2018 · 7y
- Job: Mighty & True — VP, Growth & Client Strategy | B2B Marketing Transformation · 2024 – 2025 · 1y — Drove 35% YoY pipeline growth by designing account-based GTM systems for NTT Data and Blue Yonder targeting CIOs, CTOs, and Lead Architects across international markets. Built AI-assisted intent workflows that replaced generic pitch materials with precision outbound: the right signal, the right account, the right message. No random acts of marketing.
- Job: Mighty & True — Vice President of Growth · 2024 – 2025 · 1y — Creative and marketing consultancy specializing in integrated campaigns and enterprise growth strategy.
- Job: Independent Consultant — Marketing Consultant · 2011 – 2018 · 7y — Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- Job: Tocquigny — Account Director - Brand & Growth Campaigns · 2007 – 2008 · 1y — Led client relationships for World Vision, DTCC, and Planet Payment. Built integrated marketing strategies and cross-channel campaigns across a diverse portfolio of enterprise and nonprofit accounts.
- Job: Independent Consultant — Marketing Consultant · 2011 – 2018 · 7y — Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- Job: Schematic — Digital Strategist - Dell Product Marketing · 2008 – 2010 · 2y — Lead strategist for Dell's U.S. consumer and enterprise product marketing. Designed digital campaigns, web platforms, and customer engagement strategies supporting major product launches.
- Job: Independent Consultant — Marketing Consultant · 2011 – 2018 · 7y — Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- Job: R/GA — Global Business Lead, Group Director - Google Business · 2019 – 2024 · 5y — Directed a $45M+ global marketing portfolio for Google's B2B and enterprise divisions across EMEA, APAC, and AMER growing it from $20M through integrated GTM systems that unified creative, media, CRM, and analytics into one commercial motion. Led international launches for Google Workspace, Gemini AI integration, and Google Ads. Treated every market entry as a creative act with revenue accountability.
- Job: Independent Consultant — Marketing Consultant · 2011 – 2018 · 7y — Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- Job: Dimensional Fund Advisors — Relationship Marketing Manager · 2013 – 2015 · 2y
- Job: R/GA — Global Business Director · 2019 – 2024 · 5y — Global creative and marketing agency blending brand, media, and technology.
- Job: Independent Consultant — Marketing Consultant · 2011 – 2018 · 7y — Provided strategic marketing and operations consulting for enterprise and consumer brands across technology, finance, energy, and fitness industries.
- Job: Independent — Principal Consultant / Marketing Director - Growth & Transformation · 2011 – 2018 · 7y
- Job: Firewood — Senior Director, Marketing Strategy – Embedded Google Team · 2018 – 2019 · 1y — Led a $14M embedded marketing team inside Google, directing product marketing and demand generation for Google Ads, Play, and Cloud. Drove the GTM launch of Performance Max and built measurement frameworks that standardized lead qualification and campaign reporting globally.
- Job: Independent — Principal Consultant / Marketing Director - Growth & Transformation · 2011 – 2018 · 7y
- Job: Deloitte — Lead Client Marketer – Global Markets · 2009 – 2011 · 2y — Bridged U.S. and India marketing organizations to drive global integration across partner channels. Built the scalable co-marketing playbooks that aligned strategy and execution for global professional services across the enterprise technology and energy sectors.
- Job: Independent — Fractional GTM Advisor & Enterprise Pipeline Lead · 2025 – present · 1y 7mo — Building enterprise GTM systems and pipeline for an AI transformation, connecting mid-market and enterprise companies with AI-driven business solutions. Focus on account-based outbound, sales motion design, and commercial alignment across the full revenue cycle. I help organizations navigate the shift to agentic commerce, moving brands from "what they are" to "why they are the right choice" for both human discovery and AI agents.
- School: The University of Texas at Austin — Bachelor of Arts (BA), History
- School: The University of Texas at Austin — Bachelor of Science (B.S.), Communications
- School: The University of Texas at Austin — B.A. in Liberal Arts
- School: The University of Texas at Austin — B.S. in Communication
Skills
Playbooks
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