Juan Daniel Amezquita Duque
Analytics leader | Growth Marketing | Revenue Ops & Sales Strategy
ex-EventbriteResults-driven strategy and analytics leader with a track record of driving business growth through data, experimentation, and cross-functional execution.
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I focus on developing high-performing teams, fostering a culture of trust and collaboration, and aligning stakeholders around clear strategic I specialize in creating scalable, reliable data and AI-powered solutions that unlock new revenue opportunities, improve operational efficiency, and enable confident decision-making. By bridging technical teams with commercial priorities, I translate complex requirements into actionable, high-impact products that accelerate growth.
GTM Index
- AFFINITY.JOB
- GTM Analytics Eng2M
GTM Analytics Engineer
Affinity.co
• Led the shift from static dashboards to an AI-powered self-service model, giving Sales and Customer Success instant, natural-language access to trusted and curated company data directly through Claude. • Owned the company's Paid Media data strategy end-to-end, from raw ad platform data to AI-driven insights (Fivetran -> dbt -> Airflow -> Looker/Claude) cutting out dependencies and partnering with the CMO and VP Demand Manager to give them direct, faster access to the numbers to align the company strategy.
- EVENTBRITEJOB
- Analytics Eng - Mktg & GTM8M
Analytics Engineering - Marketing & GTM
Eventbrite
- CRITEOJOB
- Global Lead Data Analyst -…1Y 9M
Global Lead Data Analyst - Revenue ops & Sales Strategy
Criteo
• Led a team of 4 in building Criteo’s unified Retail Media & corporate reporting foundation, enabling consistent strategic planning across Sales Strategy, FP&A, and Product. • Strengthened enterprise governance and aligned leadership around standardized KPIs and performance narratives. • Delivered revenue-forecasting capabilities that improved visibility, guided planning cycles, and supported high-stakes commercial decisions. • Partnered across Sales, Compensation, and Finance to identify revenue opportunities and optimize operational performance.
- Data Analyst4M
Data Analyst
Criteo
• Automated reporting tools using Python, SQL, and Git, reducing sales execution time by 70% and eliminating repetitive tasks • Conducted A/B testing experiments to showcase the statistical value of Criteo's retargeting platform, increasing by 10% of customer retention
- DELOITTEJOB
- Consultant - Data Analytics10M
Consultant - Data Analytics
Deloitte
• Built attribution frameworks to evaluate digital marketing ROI and inform strategic investment decisions. • Reduced operational overhead (3h to 15 min) through audience-targeting redesign, increasing campaign agility and customer engagement. • Led analytics for email marketing, driving improvements in segmentation, messaging effectiveness, and growth outcomes. • Advised marketing leadership on KPI alignment and performance strategy.
- WEBCATJOB
- Head of Growth5M
Head of Growth
Webcat
• During my time at Deloitte, I also developed and executed the GTM strategies for Webcat, achieving 30% growth in customer acquisition and an 18% increase in conversion rates. • Designed and tracked financial KPIs and OKRs, directly contributing to $10K revenue generation within the first quarter.
- GLOVOJOB
- Global Data Analyst - Ads…1Y
Global Data Analyst - Ads Strategy
Glovo
• Designed partner discount and incentive strategies for Glovo Ads, balancing acquisition, retention and margin to hit revenue and profitability targets. • Partnered with Finance, Ads and Product to define OKRs and reporting for the Ads business, enabling clear visibility on funnel health. • Crafted the monetization levers (pricing, bundles, promotions) to enable initiatives with the highest revenue by increasing retention.
- ZEBRA TECHNOLOGIESJOB
- Sales Eng - Latin America4Y 6M
Sales Engineer - Latin America
Zebra Technologies
- Sales Intern - Central Ame…5M
Sales Intern - Central America & Caribbean
Zebra Technologies
- Job: Affinity.co — GTM Analytics Engineer · 2026-06 – present — • Led the shift from static dashboards to an AI-powered self-service model, giving Sales and Customer Success instant, natural-language access to trusted and curated company data directly through Claude. • Owned the company's Paid Media data strategy end-to-end, from raw ad platform data to AI-driven insights (Fivetran -> dbt -> Airflow -> Looker/Claude) cutting out dependencies and partnering with the CMO and VP Demand Manager to give them direct, faster access to the numbers to align the company strategy.
- Job: Eventbrite — Analytics Engineering - Marketing & GTM · 2025-10 – 2026-06
- Job: Criteo — Global Lead Data Analyst - Revenue ops & Sales Strategy · 2023-08 – 2025-05 — • Led a team of 4 in building Criteo’s unified Retail Media & corporate reporting foundation, enabling consistent strategic planning across Sales Strategy, FP&A, and Product. • Strengthened enterprise governance and aligned leadership around standardized KPIs and performance narratives. • Delivered revenue-forecasting capabilities that improved visibility, guided planning cycles, and supported high-stakes commercial decisions. • Partnered across Sales, Compensation, and Finance to identify revenue opportunities and optimize operational performance.
- Job: Deloitte — Consultant - Data Analytics · 2022-10 – 2023-08 — • Built attribution frameworks to evaluate digital marketing ROI and inform strategic investment decisions. • Reduced operational overhead (3h to 15 min) through audience-targeting redesign, increasing campaign agility and customer engagement. • Led analytics for email marketing, driving improvements in segmentation, messaging effectiveness, and growth outcomes. • Advised marketing leadership on KPI alignment and performance strategy.
- Job: Webcat — Head of Growth · 2023-02 – 2023-07 — • During my time at Deloitte, I also developed and executed the GTM strategies for Webcat, achieving 30% growth in customer acquisition and an 18% increase in conversion rates. • Designed and tracked financial KPIs and OKRs, directly contributing to $10K revenue generation within the first quarter.
- Job: Criteo — Data Analyst · 2022-06 – 2022-10 — • Automated reporting tools using Python, SQL, and Git, reducing sales execution time by 70% and eliminating repetitive tasks • Conducted A/B testing experiments to showcase the statistical value of Criteo's retargeting platform, increasing by 10% of customer retention
- Job: Glovo — Global Data Analyst - Ads Strategy · 2021-06 – 2022-06 — • Designed partner discount and incentive strategies for Glovo Ads, balancing acquisition, retention and margin to hit revenue and profitability targets. • Partnered with Finance, Ads and Product to define OKRs and reporting for the Ads business, enabling clear visibility on funnel health. • Crafted the monetization levers (pricing, bundles, promotions) to enable initiatives with the highest revenue by increasing retention.
- Job: Zebra Technologies — Sales Engineer - Latin America · 2017-03 – 2021-09
- Job: Zebra Technologies — Sales Intern - Central America & Caribbean · 2016-10 – 2017-03
- School: UPF Barcelona School of Management — Master of Business Management
- School: Universidad de Los Andes — Bch Electrical Engineering
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