Javier Aranda

About

I build growth systems that connect product, data, lifecycle, and monetisation. Over the last 15+ years in SaaS and digital growth, I’ve worked across product-led and sales-led environments, helping companies improve activation, retention, monetisation, and churn prevention through lifecycle strategy, experimentation, CRM architecture, and cross-functional execution. My focus sits at the intersection of: • Product Growth • Lifecycle & Retention • GTM systems • Behavioural analytics • Monetisation strategy • CRM & automation infrastructure I’m most useful in fast-moving environments where growth is blocked by fragmented ownership, unclear signals, or slow execution. I turn those gaps into systems teams can operate, measure, and improve. Currently leading Growth & Lifecycle at ORTH, an AI agronomist platform supporting 300k+ growers globally.

Company history

1. 
   BoardsGrowth & Marketing Project Manager2021-02 – 2021-07 · 5 mo
2. 
   Yahoo!Data Insights Analyst2011-04 – 2012-12 · 1y 8mo
3. 
   aydiGrowth & Lifecycle Lead2026-02 – present · 6 mo
4. 
   BoardsGTM Engineer & Lifecycle Growth Director2021-07 – 2025-11 · 4y 4mo
5. 
   AutomatticCountry Advisor2018-02 – 2021-01 · 2y 11mo
6. E
   Early CareerEarly Career – Marketing, Product & Research2004-01 – 2011-12 · 7y 11mo
7. 
   UpworkGrowth & Digital Strategy Consultant2012-12 – 2018-01 · 5y 1mo
8. 
   No-company. (Self-employed.)Early Career – Marketing, Product & Researchunknown – present
9. 
   Mike OllefsEarly Career – Marketing, Product & Researchunknown – present
10. 
    Go To Market EngineeringEarly Career – Marketing, Product & Researchunknown – present

Skills

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