Jared Barol
Operating Partner @ Diversis Capital | RevOps & AI Systems | ex-Salesforce
I’m a go-to-market and RevOps leader with 15+ years of experience driving international expansion, scaling operations, and leading GTM transformation across startups, enterprise, and private equity-backed businesses.
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I’ve built companies from scratch, led strategy for some of the world’s largest enterprises at Salesforce, and helped turn around underperforming teams and processes. I thrive at the intersection of strategy and execution—especially when growth is complex, cross-functional, or global. I began my career as an entrepreneur, launching businesses across Europe—from import/export operations to a consulting firm focused on international expansion. We helped companies launch in new markets by documenting processes, deploying systems like Salesforce, supporting fundraising, and acting as in-market sales or country leaders. I personally led entries into several countries, overseeing everything from hiring and early revenue to operational setup. After nearly a decade abroad—including time in Moscow, Berlin, and Tel Aviv—I returned to the Bay Area and enrolled in the part-time MBA program at Berkeley Haas. Midway through my first year, I joined Salesforce as a solution engineer and was quickly promoted to manage a team supporting Chevron, Shell, BP, and Exxon—accounts representing hundreds of millions in ARR. While in that role, I saw the disconnect between what product built, marketing promoted, and sales delivered. I proposed a unified strategy approach and soon joined the Salesforce Industries leadership team. There, I built industry blueprints aligning customer needs with GTM and product strategy across 33 sectors—cutting time-to-sell by 20%, reducing planning effort by 65%, and doubling international revenue. Following Salesforce, I joined com (a Marlin Equity portfolio company) as VP of GTM Strategy & Operations, where I led a GTM turnaround that improved sales attainment by 30% and doubled rep productivity. Most recently, I served as VP of GTM Strategy, Operations & Business Operations at ai, supporting GTM and strategic execution during a period of rapid scaling.
GTM Index
- DIVERSISJOB
- Operating Partner7M
Operating Partner
Diversis
Operating Partner at Diversis Capital, a middle-market private equity firm investing in B2B software and tech-enabled services companies. Responsible for revenue operations and AI systems across the portfolio. I work directly with portfolio company leadership to diagnose go-to-market gaps, build repeatable revenue infrastructure, and deploy AI-driven systems that accelerate growth during the hold period. Focus areas include GTM Strategy, Revenue Operations, and applied AI for GTM functions.
- VARIOUS COMPANIESJOB
- Member of the Board of Adv…3Y 8M
Member of the Board of Advisors, GTM Advisor
Various Companies
I am or have been an executive advisory board member for: Advisory Boards: Aviso, Fullcast, Winning By Design, 1440.io, GTMEngine, Tribble I have performed GTM consulting for: Reputation.com, Position2, 1440.io, Valuecore, Identity Matrix, Particle 41, Copy.ai, Invocca, Larridin
- COPY.AIJOB
- VP, GTM Strategy & Operati…9M
VP, GTM Strategy & Operations, Advisor
Copy.ai
Acquired by Fullcast in 10/2025 Built GTM and Business Ops org from zero; delivered full ARR/P&L burn visibility in 60 days. Directly supported bridge and Series B funding through modeling, forecasting, and investor materials. Led data architecture overhaul enabling shift from PLG to SLG, driving new GTM model adoption. Transitioned to consulting & then supported acquisition.
- REPUTATIONJOB
- VP, WW Commercial Strategy…9M
VP, WW Commercial Strategy and Operations
Reputation
Rebuilt sales org, cutting costs by 30% and boosting quota coverage by 17%. Improved SDR productivity by 200% and win rates by 120% with enablement/playbooks. Implemented sales performance dashboards and cleaned data for first true pipeline visibility.
- SALESFORCEJOB
- Head Of Salesforce Industr…1Y 2M
Head Of Salesforce Industries WW GTM Strategy & Operations
Salesforce
Ran GTM Operations for a $4bn operating unit consisting of 7 product lines. Impacted by 12,000 person layoff. Decreased time-to-sell by 20% while reducing customer discovery time, increasing attach rate of industry products Expanded annual planning process from 10 to 33 industry sectors while reducing GTM delivery cost by 65%+ Led global rollout of product planning, solution strategy & sales enablement systems for ~75K users, scaling up utilization from 0 to 2,000 users in <2 months Hire & manage 30+ consultants to support product strategy, GTM strategy, enablement, and change management Increased international ACV by 100% through improved alignment of international GTM strategy (covering…
- Senior Mgr, Salesforce Ind…6M
Senior Manager, Salesforce Industries Strategy & Operations
Salesforce
Developed & pitched GTM Operations expansion strategy to SVP Global Sales Operations to expand and deploy unified GTM Strategy & Operations across 33 market sectors globally Delivered transformation of operating unit in 6 months while being under budget and ahead of schedule Reduced delivery time of annual planning exercises (LRP, Long Range Plan) from 5,000+ hours to under 1,200 hours
- Solution Eng Team Leader,…2Y 4M
Solution Engineering Team Leader, Strategic Accounts
Salesforce
Led 5 teams of solution engineers (16 total SEs) on accounts totaling ~$30mm Built GTM plan, sales enablement, and strategy for regional attainment of $400mm ACV in O&G sector accounts Created multiple industry accelerators, resulting in $2.2mm pipeline ACV in Q1 2020 Recognized as #1 Solution Engineer in FY 2021, 2022 based on revenue generated and accounts impacted
- GLOBAL GROWTH PARTNERSJOB
- Managing Dir - GTM Operati…7Y 3M
Managing Director - GTM Operations & International Expansion
Global Growth Partners
Founded in 2012, and led 2012-2013, 2018-2019, a 20 person management consulting company which I sold in 2019. Our teams helped PE & VC backed companies establish their first "second market" through internationalization. This process included market selection, strategy, financial/legal structure, initial relocation, business development, early hires & process improvement. We had expertise in most European countries & North America. Clients were from industries including: FinTech, Venture Capital, and AdTech
- APPNEXTJOB
- Head of Publisher Sales, N…1Y 9M
Head of Publisher Sales, North America
Appnext
- Lead and execute product marketing strategy for core SDK product encompassing direct mail, account based marketing, and digital marketing, resulting in 40% growth - Designed pricing models for enterprise - Lead Business Developer globally in 2017 - 2018, continuously exceeding quota - Hired and supervised 7 employees, growing business unit from $0 to $7mm+ in revenue over 36 months. - Recognized as #1 Business Developer globally in 2018, developing $1mm+ in new SaaS business within 6 months. - Generated over $5mm in revenue by developing debt acquisition strategies to break into new/distressed businesses.
- AD2GAMESJOB
- Country Mgr, Head of Sales11M
Country Manager, Head of Sales
ad2games
- Brought business unit to profitability, effecting a turnaround in EBITDA through market development - Oversaw global Salesforce implementation and transition for 110 employees - Managed hiring, onboarding and compensation calibration for 7 direct reports in 2 countries - Responsible for Enterprise Business Development, resulting in growth of new (Nevaly) business unit in US
- UNILEAD NETWORKJOB
- Head of International2Y 3M
Head of International
Unilead Network
- Drove over 100% yoy growth 2014-2015 - Designed and executed global GTM and product strategy - Responsible for global P&L, sales, account management, and operations divisions. - Opened European, Asian, and North-American markets, and led the implementation of Salesforce CRM.
- Job: Diversis — Operating Partner · 2026-03 – present · 5 mo — Operating Partner at Diversis Capital, a middle-market private equity firm investing in B2B software and tech-enabled services companies. Responsible for revenue operations and AI systems across the portfolio. I work directly with portfolio company leadership to diagnose go-to-market gaps, build repeatable revenue infrastructure, and deploy AI-driven systems that accelerate growth during the hold period. Focus areas include GTM Strategy, Revenue Operations, and applied AI for GTM functions.
- Job: Various Companies — Member of the Board of Advisors, GTM Advisor · 2023-02 – present · 3y 6mo — I am or have been an executive advisory board member for: Advisory Boards: Aviso, Fullcast, Winning By Design, 1440.io, GTMEngine, Tribble I have performed GTM consulting for: Reputation.com, Position2, 1440.io, Valuecore, Identity Matrix, Particle 41, Copy.ai, Invocca, Larridin
- Job: Copy.ai — VP, GTM Strategy & Operations, Advisor · 2025-01 – 2025-10 · 9 mo — Acquired by Fullcast in 10/2025 Built GTM and Business Ops org from zero; delivered full ARR/P&L burn visibility in 60 days. Directly supported bridge and Series B funding through modeling, forecasting, and investor materials. Led data architecture overhaul enabling shift from PLG to SLG, driving new GTM model adoption. Transitioned to consulting & then supported acquisition.
- Job: Reputation — VP, WW Commercial Strategy and Operations · 2023-12 – 2024-09 · 9 mo — Rebuilt sales org, cutting costs by 30% and boosting quota coverage by 17%. Improved SDR productivity by 200% and win rates by 120% with enablement/playbooks. Implemented sales performance dashboards and cleaned data for first true pipeline visibility.
- Job: Salesforce — Head Of Salesforce Industries WW GTM Strategy & Operations · 2022-02 – 2023-04 · 1y 2mo — Ran GTM Operations for a $4bn operating unit consisting of 7 product lines. Impacted by 12,000 person layoff. Decreased time-to-sell by 20% while reducing customer discovery time, increasing attach rate of industry products Expanded annual planning process from 10 to 33 industry sectors while reducing GTM delivery cost by 65%+ Led global rollout of product planning, solution strategy & sales enablement systems for ~75K users, scaling up utilization from 0 to 2,000 users in <2 months Hire & manage 30+ consultants to support product strategy, GTM strategy, enablement, and change management Increased international ACV by 100% through improved alignment of international GTM strategy (covering…
- Job: Salesforce — Senior Manager, Salesforce Industries Strategy & Operations · 2021-08 – 2022-02 · 6 mo — Developed & pitched GTM Operations expansion strategy to SVP Global Sales Operations to expand and deploy unified GTM Strategy & Operations across 33 market sectors globally Delivered transformation of operating unit in 6 months while being under budget and ahead of schedule Reduced delivery time of annual planning exercises (LRP, Long Range Plan) from 5,000+ hours to under 1,200 hours
- Job: Salesforce — Solution Engineering Team Leader, Strategic Accounts · 2019-04 – 2021-08 · 2y 4mo — Led 5 teams of solution engineers (16 total SEs) on accounts totaling ~$30mm Built GTM plan, sales enablement, and strategy for regional attainment of $400mm ACV in O&G sector accounts Created multiple industry accelerators, resulting in $2.2mm pipeline ACV in Q1 2020 Recognized as #1 Solution Engineer in FY 2021, 2022 based on revenue generated and accounts impacted
- Job: Global Growth Partners — Managing Director - GTM Operations & International Expansion · 2012-01 – 2019-04 · 7y 3mo — Founded in 2012, and led 2012-2013, 2018-2019, a 20 person management consulting company which I sold in 2019. Our teams helped PE & VC backed companies establish their first "second market" through internationalization. This process included market selection, strategy, financial/legal structure, initial relocation, business development, early hires & process improvement. We had expertise in most European countries & North America. Clients were from industries including: FinTech, Venture Capital, and AdTech
- Job: Appnext — Head of Publisher Sales, North America · 2016-11 – 2018-08 · 1y 9mo — - Lead and execute product marketing strategy for core SDK product encompassing direct mail, account based marketing, and digital marketing, resulting in 40% growth - Designed pricing models for enterprise - Lead Business Developer globally in 2017 - 2018, continuously exceeding quota - Hired and supervised 7 employees, growing business unit from $0 to $7mm+ in revenue over 36 months. - Recognized as #1 Business Developer globally in 2018, developing $1mm+ in new SaaS business within 6 months. - Generated over $5mm in revenue by developing debt acquisition strategies to break into new/distressed businesses.
- Job: ad2games — Country Manager, Head of Sales · 2015-12 – 2016-11 · 11 mo — - Brought business unit to profitability, effecting a turnaround in EBITDA through market development - Oversaw global Salesforce implementation and transition for 110 employees - Managed hiring, onboarding and compensation calibration for 7 direct reports in 2 countries - Responsible for Enterprise Business Development, resulting in growth of new (Nevaly) business unit in US
- Job: Unilead Network — Head of International · 2013-08 – 2015-11 · 2y 3mo — - Drove over 100% yoy growth 2014-2015 - Designed and executed global GTM and product strategy - Responsible for global P&L, sales, account management, and operations divisions. - Opened European, Asian, and North-American markets, and led the implementation of Salesforce CRM.
- School: University of California, Berkeley, Haas School of Business — Master of Business Administration - MBA, Global Management and International Business Development
- School: Saïd Business School, University of Oxford — Organizational Leadership
- School: Seoul National University — The Global Network for Advanced Management
- School: University of Maryland — Bachelor of Arts, Russian, Central European, East European and Eurasian Studies
- School: International University in Moscow (IUM) — Russian Language and Area Studies Program
- School: Bryn Mawr College — Flagship Program - Russian Language Immersion
- School: Middlebury College — Russian Language Immersion
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