James Godfrey

Enterprise Account Director, ANZ @ Cupix - The Spatial Intelligence Platform | Critical Infrastructure & Asset Owners GTM Lead | Data Centres Industry Executive | Enterprise Asset Lifecycle Management | AECO

Cupixex-Telstraex-Procore Technologies

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With over 15 years in enterprise sales, strategic account leadership, and industry strategy, I’ve built my career at the intersection of engineering, construction, and operations.

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Partnering with organisations responsible for designing, building, and operating some of the most critical assets in our My experience spans global platforms including Autodesk, Procore, and Telstra, where I’ve led complex, multi-million-dollar engagements across manufacturing, infrastructure, energy, defence, and government sectors throughout Australia and APAC. Working across markets such as India, Southeast Asia, and North Asia has shaped a deep understanding of how to enter, scale, and navigate partner ecosystems in culturally diverse and commercially complex What defines my approach is a focus on outcomes over technology. I work closely with executive stakeholders to translate fragmented systems, siloed data, and operational inefficiencies into clear transformation pathways that deliver measurable business value over Today at Cupix, I am focused on building and executing an asset owner–led go-to-market strategy across infrastructure and the built environment. This includes engaging with owner-operators, government bodies, and major capital programs to unlock the value of spatial intelligence across the full asset lifecycle, from design and construction through to operations and I’m particularly energised by the role that spatial context and connected data platforms play in enabling better decisions, bridging the gap between the physical and digital worlds, and ultimately improving how critical infrastructure is delivered, managed, and My background in Industry 0 and enterprise system integration (PLM, ERP, MES) provides a strong foundation for this shift, recognising that the same principles transforming manufacturing are now reshaping infrastructure at I hold a Professional Specialization in Corporate Strategy from Harvard Business School, with further certifications in Business Strategy, Disruptive Strategy, and Strategy At my core, I’m driven by a simple idea: when you connect data across the lifecycle of assets- whether in heavy industrial manufacturing or criticalinfrastructure, you unlock a new level of visibility, control, and strategic advantage.