Anuraag Mohan

Marketing & Growth Leader | Digital Transformation | eCommerce | Automotive | Driving Market Entry & Expansion

Western Unionex-CarconnectAex-Addictive Marketing

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Bringing automotive and EV brands to life in Australia goes beyond launching. It’s about lasting impact.

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I help brands position & establish themselves, scale fast, and build loyal customer bases that drive long-term success. With a background in premium automotive and EV marketing, brand strategy, and customer growth, I’ve successfully led market entries, built high-performing teams, and optimized marketing strategies that deliver measurable results. Whether it’s brand strategy, product launches, digital acquisition, eCommerce, 360 customer view, retention, or customer experience, I focus on growth that sticks, and ensuring brands don’t just enter the market, but thrive in it. As a strategic and commercially focused marketing leader with global GTM experience, I bring expertise in brand, digital, eCommerce, acquisition, CRM, SEO/SEM, retention, and social media marketing, underpinned by a data-driven, results-oriented approach to GTM strategy, business forecasting, and stakeholder management. - Achieved $150M+ incremental revenue uplift - +22% YoY increase in new customer segment acquisition - Established a multi-year Brand strategy & framework for market positioning & differentiation - Doubled cross-sell and up-sell revenue for +13% increase in LTV - Improved & exceeded NPS and CSAT targets I specialise in: - Market entry & brand positioning - Revenue growth & marketing efficiency - Customer acquisition & retention - Optimizing budgets & performance marketing Brands don’t just need a marketer; they need someone who lives and breathes the industry. As a lifelong automotive enthusiast, I don’t just understand the market dynamics or customer segmentation & psychology, I’m part of it. I bring the same energy and strategic thinking to growing brands as I do to my passion for cars.