Jake Chapman
GTM - Sales Development Lead | Ex-Optimizely | Pipeline Generation, Outbound Strategy & SDR Leadership
Commercial GTM and outbound leader with experience scaling SDR and pipeline generation functions across SaaS, AI, and high-growth startup Background spanning SDR leadership, GTM strategy, outbound infrastructure, and strategic pipeline generation across US, EMEA and APAC
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Experienced in building modern outbound systems across data enrichment, sales engagement, CRM, and AI-supported prospecting workflows to improve pipeline quality, conversion, and commercial Previously led SDR functions across Optimizely, Plandek, and Boicevox, with experience building outbound engines, implementing GTM systems, coaching SDR teams, and driving measurable pipeline outcomes within startup and scale-up businesses.
GTM Index
- SAVILLE ASSESSMENTJOB
- GTM - Sales Development Lead2M
GTM - Sales Development Lead
Saville Assessment
- BOICEVOXJOB
- GTM Advisor1Y 3M
GTM Advisor
Boicevox
- PLANDEKJOB
- Head of Sales Development1Y 6M
Head of Sales Development
Plandek
- OPTIMIZELYJOB
- Senior Mgr, Sales Developm…1Y 2M
Senior Manager, Sales Development EMEA
Optimizely
- Mgr, Sales Development EMEA10M
Manager, Sales Development EMEA
Optimizely
- UNILYJOB
- Mgr, BD EMEA1Y 1M
Manager, Business Development EMEA
Unily
- EDITEDJOB
- EMEA Sales Development Mgr1Y 7M
EMEA Sales Development Manager
EDITED
- FLAGSTONE INVESTMENT MANAGEMENTJOB
- BD Mgr/Team Lead1Y 6M
Business Development Manager/Team Lead
Flagstone Investment Management
- DOUBLEDUTCH (NOW PART OF CVENT)JOB
- Enterprise Sales Developme…1Y 6M
Enterprise Sales Development EMEA (Contract)
DoubleDutch (now part of Cvent)
- Job: Flagstone Investment Management — Business Development Manager/Team Lead · 2017-05 – 2018-11
- Job: Plandek — Head of Sales Development · 2023-09 – 2025-03
- Job: DoubleDutch (now part of Cvent) — Enterprise Sales Development EMEA (Contract) · 2015-10 – 2017-04
- Job: Optimizely — Manager, Sales Development EMEA · 2021-09 – 2022-07
- Job: Optimizely — Senior Manager, Sales Development EMEA · 2022-07 – 2023-09
- Job: Saville Assessment — GTM - Sales Development Lead · 2026-06 – present
- Job: Unily — Manager, Business Development EMEA · 2020-07 – 2021-08
- Job: EDITED — EMEA Sales Development Manager · 2018-11 – 2020-06
- Job: Boicevox — GTM Advisor · 2025-03 – 2026-06
- School: Ivybridge Community College — B-Tec In Sport Science
- School: Kingsbridge Community College
Skills
Playbooks
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Anthropic