Jake Chapman

GTM - Sales Development Lead | Ex-Optimizely | Pipeline Generation, Outbound Strategy & SDR Leadership

United Kingdom5k followers
Saville Assessmentex-Flagstone Investment Managementex-Plandek

Commercial GTM and outbound leader with experience scaling SDR and pipeline generation functions across SaaS, AI, and high-growth startup Background spanning SDR leadership, GTM strategy, outbound infrastructure, and strategic pipeline generation across US, EMEA and APAC

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Experienced in building modern outbound systems across data enrichment, sales engagement, CRM, and AI-supported prospecting workflows to improve pipeline quality, conversion, and commercial Previously led SDR functions across Optimizely, Plandek, and Boicevox, with experience building outbound engines, implementing GTM systems, coaching SDR teams, and driving measurable pipeline outcomes within startup and scale-up businesses.

Career Timeline

JobSchool

GTM Index

  1. SAVILLE ASSESSMENTJOB
    1. GTM - Sales Development Lead
      2M
  2. BOICEVOXJOB
    1. GTM Advisor
      1Y 3M
  3. PLANDEKJOB
    1. Head of Sales Development
      1Y 6M
  4. OPTIMIZELYJOB
    1. Senior Mgr, Sales Developm…
      1Y 2M
    2. Mgr, Sales Development EMEA
      10M
  5. UNILYJOB
    1. Mgr, BD EMEA
      1Y 1M
  6. EDITEDJOB
    1. EMEA Sales Development Mgr
      1Y 7M
  7. FLAGSTONE INVESTMENT MANAGEMENTJOB
    1. BD Mgr/Team Lead
      1Y 6M
  8. DOUBLEDUTCH (NOW PART OF CVENT)JOB
    1. Enterprise Sales Developme…
      1Y 6M

Time in market 10Y 10MOpen 3Closed 8Stints 11

gtmindex.io/p/jakechashmanagement

  1. Job: Flagstone Investment Management — Business Development Manager/Team Lead · 2017-05 – 2018-11
  2. Job: Plandek — Head of Sales Development · 2023-09 – 2025-03
  3. Job: DoubleDutch (now part of Cvent) — Enterprise Sales Development EMEA (Contract) · 2015-10 – 2017-04
  4. Job: Optimizely — Manager, Sales Development EMEA · 2021-09 – 2022-07
  5. Job: Optimizely — Senior Manager, Sales Development EMEA · 2022-07 – 2023-09
  6. Job: Saville Assessment — GTM - Sales Development Lead · 2026-06 – present
  7. Job: Unily — Manager, Business Development EMEA · 2020-07 – 2021-08
  8. Job: EDITED — EMEA Sales Development Manager · 2018-11 – 2020-06
  9. Job: Boicevox — GTM Advisor · 2025-03 – 2026-06
  10. School: Ivybridge Community College — B-Tec In Sport Science
  11. School: Kingsbridge Community College

Skills

SalesforceEnablementRelationship DevelopmentPeople DevelopmentAccount ExecutivesTeam ManagementSales and MarketingAccount PlanningLead QualificationSales StrategyRevenue GenerationComplex SalesSales LeadershipCoaching & MentoringAnalytical SkillsStrategyLeadershipMarketingSoftware as a Service (SaaS)Interpersonal Skills

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