Isabelle Yuan Feng
Strategy & Ops Leader @ Pinterest 📌 | Dartmouth MBA
Creating value and growing business excite me. Leading Sales Strategy for Retail business at Pinterest.
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I uncover growth opportunities and strategize our roadmaps as we strive to deliver more value to our clients. I am also leading GenAI initiatives to boost productivity. Previously as a strategy consultant, I support businesses leaders on digital transformation, cloud strategy, sales strategy, customer journeys, and investment due diligence. I started my career in media, where I produced financial news programs on emerging economic events for TV and digital and bridged global exchange of contents. I enjoy learning about AI, investing, consumer products, cultures and visual arts. You might find me golfing and doing photography when sun is out. com/isabellefyuan ly/isabellefy
GTM Index
- PINTERESTJOB
- Head of GTM & Sales Strate…1Y 2M
Head of GTM & Sales Strategy, North America Enterprise
Pinterest
Interim Director of GTM & Sales Strategy: overseeing largest revenue segment, driving $xB revenue growth, providing strategic leadership and operational support system for sales team of x00, managing team of strategists
- GTM & Sales Strategy Lead,…3Y 7M
GTM & Sales Strategy Lead, Ecomm & Retail
Pinterest
- Oversee the largest revenue segment of $xB with x00+ salespeople. Turned around Retail from -x% to +3x% y/y by spearheading strategic planning on growth drivers, evangelizing GTM & product strategies, and leading teams to achieve sales excellence - Lead GenAI sales council to drive GenAI-powered productivity products - Interim Head of US Enterprise Sales Strategy team - Research & Strategic POV on Retail, Media Networks, E-commerce, Ads - PMed ML-based predictive model
- Sales Strategy & Operation…7M
Sales Strategy & Operations, Mid Market
Pinterest
- WAVESTONEJOB
- Senior Consultant1Y 8M
Senior Consultant
Wavestone
Areas of focus include: • Cloud Transformation and Migration Strategy • Target Operating Model • Digital Transformation • Sales Strategy and Customer Experience
- DARTMOUTH COLLEGE - TUCK SCHOOL OF BUSINESSJOB
- MBA2Y
MBA
Dartmouth College - Tuck School of Business
- CAMBRIDGE ASSOCIATESJOB
- Investment Dir2M
Investment Director
Cambridge Associates
MBA Associate - Due Diligence on investment opportunities: financial modeling, valuation analysis, manager evaluation - Emerging Investment Themes Studies
- SHANGHAI MEDIA GROUPJOB
- Global Strategy & Business…2Y 1M
Global Strategy & Business Lead / Financial News Producer
Shanghai Media Group
Global Strategy & Business Development Lead - Led global growth strategy and digital media initiatives (live streaming and mobile news) - Drive content strategies through partnerships with media networks and digital creators - Led global partnership development - Headed cross-functional initiative teams - Conducted go-to-market analysis Financial News Producer - Managed global financial program productions - Produced business talk shows - Oversaw on-air interviews with senior executives and business leaders China Business Network, also known as Yicai is the largest financial information service in China and part of China’s largest listed media company Shanghai Media Group
- Mktg Mgr2Y 9M
Marketing Manager
Shanghai Media Group
- AIESECJOB
- National VP BD1Y 1M
National Vice President Business Development
AIESEC
World’s largest youth-run NGO in 126 countries. 30 local offices and 5,000+ members in Mainland China - Led business development in 30 local offices, harmonized national sales process - Oversaw relations and partnerships with 100+ organizations, corporates, NGOs, foundations and embassies - Achieved revenue growth of 350% - Initiated innovation of nation-wide social projects in 30 local offices. Projects received recognition from National Ministry of Public Affair of China & were exhibited in China First Charity Fair.
- ACCENTUREJOB
- Assistant Consultant11M
Assistant Consultant
Accenture
- Developed performance analysis for a fast fashion brand - Created quick-win implementation plan to improve production efficiency in six largest OEM factories
- Job: Cambridge Associates — Investment Director · 2019-06 – 2019-08 — MBA Associate - Due Diligence on investment opportunities: financial modeling, valuation analysis, manager evaluation - Emerging Investment Themes Studies
- Job: Dartmouth College - Tuck School of Business — MBA · 2018-08 – 2020-08
- Job: Shanghai Media Group — Marketing Manager · 2013-09 – 2016-06
- Job: Pinterest — GTM & Sales Strategy Lead, Ecomm & Retail · 2023-01 – present — - Oversee the largest revenue segment of $xB with x00+ salespeople. Turned around Retail from -x% to +3x% y/y by spearheading strategic planning on growth drivers, evangelizing GTM & product strategies, and leading teams to achieve sales excellence - Lead GenAI sales council to drive GenAI-powered productivity products - Interim Head of US Enterprise Sales Strategy team - Research & Strategic POV on Retail, Media Networks, E-commerce, Ads - PMed ML-based predictive model
- Job: AIESEC — National Vice President Business Development · 2012-06 – 2013-07 — World’s largest youth-run NGO in 126 countries. 30 local offices and 5,000+ members in Mainland China - Led business development in 30 local offices, harmonized national sales process - Oversaw relations and partnerships with 100+ organizations, corporates, NGOs, foundations and embassies - Achieved revenue growth of 350% - Initiated innovation of nation-wide social projects in 30 local offices. Projects received recognition from National Ministry of Public Affair of China & were exhibited in China First Charity Fair.
- Job: Pinterest — Head of GTM & Sales Strategy, North America Enterprise · 2025-06 – present — Interim Director of GTM & Sales Strategy: overseeing largest revenue segment, driving $xB revenue growth, providing strategic leadership and operational support system for sales team of x00, managing team of strategists
- Job: Pinterest — Sales Strategy & Operations, Mid Market · 2022-05 – 2022-12
- Job: Wavestone — Senior Consultant · 2020-08 – 2022-04 — Areas of focus include: • Cloud Transformation and Migration Strategy • Target Operating Model • Digital Transformation • Sales Strategy and Customer Experience
- Job: Accenture — Assistant Consultant · 2010 – 2010 — - Developed performance analysis for a fast fashion brand - Created quick-win implementation plan to improve production efficiency in six largest OEM factories
- Job: Shanghai Media Group — Global Strategy & Business Lead / Financial News Producer · 2016-07 – 2018-08 — Global Strategy & Business Development Lead - Led global growth strategy and digital media initiatives (live streaming and mobile news) - Drive content strategies through partnerships with media networks and digital creators - Led global partnership development - Headed cross-functional initiative teams - Conducted go-to-market analysis Financial News Producer - Managed global financial program productions - Produced business talk shows - Oversaw on-air interviews with senior executives and business leaders China Business Network, also known as Yicai is the largest financial information service in China and part of China’s largest listed media company Shanghai Media Group
- School: The Tuck School of Business at Dartmouth — Master of Business Administration - MBA
- School: Stanford Continuing Studies — Building & Scaling Subscription Businesses
- School: Shanghai International Studies University — Spanish Language and Literature
- School: Universidad de Alicante — Economics and Media Studies
- School: Punahou School — Pan Pacific Program, Freeman Foundation Scholar
Skills
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