Ilan Vagenshtein

Helping grow your Cybersecurity and MSP | Focus on what matters for growth & eliminate wasteful spend | Product Marketing Leader

LockThreat GRCex-Dell Technologiesex-oXya, A Hitachi Group Company

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I'm Ilan -- a marketing expert for MSPs. (BTW, Ilan is pronounced E-LAN) I led marketing for an MSP for 7 years, and helped grow it to over $150M in annual revenue.

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Here's what I hear from owners/leaders of IT services companies -- 𝗧𝗵𝗲𝘆 𝗳𝗲𝗲𝗹 𝘁𝗵𝗮𝘁 𝟰𝟬-𝟲𝟬 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗽𝗲𝗻𝗱 𝗶𝘀 𝘄𝗮𝘀𝘁𝗲𝗱. 𝗧𝗵𝗲𝗶𝗿 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 -- 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝟱𝟬% 𝗶𝘁 𝗶𝘀. (BTW, their feeling is correct -- a large chunk of their marketing spend is usually a waste of money). What they do know -- 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: ❌ No leads, or not enough, or the wrong leads ❌ Prospects don't understand what they do, or how they differ from competitors; and so -- ❌ Prospects choose an inferior competitor ❌ Deals get stuck at the pricing stage; often need to discount to win ❌ Sales and Marketing keep fighting. Marketing says they gave Sales great leads, and that Sales is lazy; Sales claim Marketing gave them crappy leads And more and more. 𝗗𝗼𝗲𝘀 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲 𝘀𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿? 𝗗𝗼 𝗬𝗢𝗨 𝗵𝗮𝘃𝗲 𝘀𝘂𝗰𝗵 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀? I help MSPs fix the above. Get Marketing on the right track, and delivering meaningful *business* results. Below are just a few of my customers' challenges, and what I helped them achieve. 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗜 𝗱𝗼 𝗳𝗼𝗿 𝗬𝗢𝗨 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 𝗦𝗲𝗹𝗲𝗰𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ✔ 𝗚𝗿𝗼𝘄𝘁𝗵: As head of marketing, global revenue growth of >2X, from $70M to $150M+, and Americas revenues growth of >4X, from $12M to $50M+. ✔ 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Planning & executing a North American roadshow that generated a sales pipeline of $10M+. ✔ 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Winning Google Cloud’s Global “Partner of the Year” award for 2020 (and along the way managing partnerships with multiple other vendors, large and small). ✔ 𝗕𝗿𝗮𝗻𝗱: Rebranding of MSP from old/legacy on-prem/private cloud to a leader in public-cloud, leading to above (Google Cloud award). ✔ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Building strategy & creating content that educated customers, 𝗯𝘂𝗶𝗹𝘁 𝗧𝗥𝗨𝗦𝗧, and significantly contributed to growth, including videos, case studies, blogs, press releases, and more. 𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗚𝗥𝗢𝗪 𝘆𝗼𝘂𝗿 𝗜𝗧 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝘆? 𝗗𝗠 𝗺𝗲 𝗮𝗻𝗱 𝗟𝗲𝘁'𝘀 𝗰𝗵𝗮𝘁.