HyunJong Choi

Helping Subscription & Gaming Apps grow LTV with AI-powered personalization, A/B tests & attribution | BD @Airbridge, Airflux

AirbridgeAex-Airfluxex-Indent Corp.

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Most subscription apps burn cash on empty installs. I’m here to fix the "after-install" math that actually drives recurring revenue.

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At the intersection of Airbridge and Airflux, I help growth teams move beyond vanity metrics to master the entire user lifecycle—from trial sign-up to long-term retention. The Data Behind the Growth I believe the best growth loops happen when precision measurement meets aggressive optimization. Here is the impact of that synergy in the real world: For Subscription Apps (Monkey Case): By shifting focus from CPI to granular trial-to-paid funnel data, we achieved a 40% increase in subscription revenue and an 18% optimization in marketing costs. For Hybrid & Ad-Monetized Apps (Airflux): Using frequency optimization and reinforcement learning, we’ve seen LTV boosts of up to 54% a month by keeping players engaged—and paying. I don’t just provide tools; I build engines that uncover the true LTV of every user. Current Mission: Airbridge Core Plan I am currently developing the Airbridge Core Plan—a lean, "no-bloat" version of our measurement engine designed specifically for high-growth teams who need precision without the complexity. I’m looking to chat with Subscription App Marketers (Senior/Lead) for a 30-minute interview. No sales pitch. I just want to hear about your attribution blind spots, paywall friction, and what a "perfect" measurement tool looks like to you. Personal Credo 1️⃣ Stay Real, Move Fast: In uncertain times, the only way to solve problems is through rapid experimentation and honest data. 2️⃣ Founder Mentality: Having built and led product teams, I know that at the end of the day, only the data you can act on matters. Let’s talk subscription growth.