Hernan Daguerre

GTM Engineering

Nortal

Apr 2026 – Present6 months

Now pushing for a deeper GTM modernization using agentic AI: critical path workflows, standardized processes, efficiency at scale, BUT without losing the core: credibility, relatability, and the human side that makes buyers care. → Agentic workflows that help the team learn what prospects care about before the first call → Systems that give reps context, not scripts → Reaching more accounts with the same team without watering down relevance The LinkedIn work and content motion didn't go away. The AI makes it sharper and faster. Same curiosity. Same relevance. More conversations with better data behind them.

LinkedIn Selling + GTM Foundation

Nortal

Jul 2025 – Present15 months

Came in as the LinkedIn-first selling specialist. Nobody else was running this playbook. → Built employee advocacy programs that gave people a credible voice with personality, not corporate scripts → Ran content marketing: planning, ideation, ghostwriting, visuals, distribution → Designed social selling and outbound motions on LinkedIn → Lead flow consulting and GTM advisory. Coached junior reps on sales psychology, buyer stages, and JTBD. → Fractional SDR and full-cycle tech sales work Built the credibility and employee brand content motion from the ground up. Took upper management brands and equipped them with a relatable, credible voice that amplified the company's presence without tu…

U.S. GTM Strategist - Technical B2B Sales

Various small+midsized agencies in offshore engineering services

May 2023 – Present41 months

- Supported growth leaders selling offshore engineering services in the U.S. - Engagements ranged 1~3 months each - Built LinkedIn-first outbound playbooks that SDRs could run day-to-day - Helped lead-gen and SDRs book qualified meetings with ICPs in North America - Delivered advisory, demand-gen, and sales enablement for small GTM teams (3~5 FTEs) - Some of the firms I've teamed up with during this time: Binbash, Intermedia, Huenei IT Services, Tecspal

Fractional GTM Engineer | B2B Tech Services → U.S. Enterprise

Nutka

May 2023 – Present41 months

Most B2B tech services companies grew in a different era. Referrals. Founder networks. Sales tours. The founder's name opened doors. And it worked. Then the company scaled and the founder stepped back from GTM. That's a natural move. You build a team so you don't have to do everything yourself. But the market shifted underneath. Referrals slowed. Old outbound stopped landing. Gated content stopped converting. The playbook that got you here isn't built for where the market is now. What's working in 2026 looks a lot like what worked at the start: a real voice. Someone who knows their craft and shows they care about their audience's world. That's how you stand out without sounding like…

Demand Generation, Technical SDR, GTM Engineering, and RevOps - Fractional

Nearsure

May – Dec 20257 months

[Acquired by Nortal Inc. in July '25] - LinkedIn-first outbound strategy - Content planning/ideation/distribution - Lead flows: Agentic AI workflow automation - Employee advocacy program advisory - Cross/upselling for Tier 1 accounts

GTM Advisor

Nearsure

Oct 2024 – Apr 20256 months

- Positioning and messaging for greater niche resonance. - Qualified lead generation with a targeted, strategic approach. - Building authority-first B2B content strategy to drive inbound traffic. - Developing a LinkedIn selling playbook for turning connections into pipeline. Clarity in positioning. Strength in strategy. Growth that sticks.

Technical Sales Development

Nearsure

Jan 2021 – Mar 202326 months

- Owned the 2021 sales plan design, covering: → KPIs reporting → Annual forecasting → Outbound strategies - Led commercial negotiations, delivered quotes & proposals, and handled account handovers to ops. - Qualified MQLs and led intro/discovery calls. - Ran recurring sales tours & channel sales execution across North America. - Managed outbound sales motions & co-led joint account expansion initiatives. - Prioritized industry event attendance & sponsorship opportunities. Sales strategy. Smart execution. Scalable growth.

Technical Sales Advisor

binbash

Sep 2023 – Mar 20246 months

- Accelerated AWS Partner Network growth through ABM & targeted strategies. - Reviewed and optimized content strategy for stronger market positioning. - Led outbound sales review to sharpen prospecting/pipeline qualification. - Tested and refined social selling to boost engagement + conversions. Smart strategy. Focused execution. Scalable impact.

B2B Social Content Strategy

Parade Studio

Sep – Oct 20231 month

LinkedIn Personal Branding

Brand30

May – Oct 20235 months

- Copywriting frameworks/formats - LinkedIn personal branding - Copywriting psychology - Community building - LI algorithm hacks - Content pillars - LI hooks

Technical Sales Manager

Stagwell

Feb – Jun 20234 months

[New sales outbound cell — Formation Stage] - Owned full-cycle tech sales development & new client acquisition in the U.S. - Managed key deal components: → Proposals → Pricing strategy → Terms negotiation → Collateral fine-tuning → Social content ideation → Prospecting & ABS activities - Partnered with cross-functional leaders (talent, capacity, PM, ops, legal) to push deals forward. - Optimized sales workflows through tooling, scrapers, & integrations. Precision in execution. Smart deal-making. Efficient workflows.

MVD Chapter Member

Project Management Institute

Mar 2011 – Mar 2023144 months