Helena Wong
Digital Experience Strategist
Experience: UX Research & Design Thinking, Content Strategist, Data Storytelling, Product Positioning & Messaging, Campaign Management, Marketing Communications, Copywriting & Editing, Project Planning & Management, Lean Six Sigma Yellow Belt
GTM Index
- KEYSIGHT TECHNOLOGIESJOB
- Mktg Communications Specia…2Y 3M
Marketing Communications Specialist (GTM Lead)
Keysight Technologies
- Mktg Communications Specia…11M
Marketing Communications Specialist (Program Services)
Keysight Technologies
- Education Solutions Mktg L…1Y 2M
Education Solutions Marketing Lead
Keysight Technologies
I make sure only the best education content is generated from Keysight Technologies to researchers, educators and students worldwide.
- Senior Mktg Communications…2Y
Senior Marketing Communications Specialist
Keysight Technologies
As Corporate Marcom, I handle the review, editing, publishing and promotion of executive leadership blog posts. I also worked on the revamped content for Keysight History page and Corporate Brochure. As Business Unit Marcom, I managed the communication and creation of deliverables to support product campaigns and projects (includes Google PPC ads and Social Media posts).
- B. BRAUN GROUPJOB
- Digital Communications Mgr…7M
Digital Communications Manager Asia Pacific
B. Braun Group
I redesigned two company microsites (with AEM) to provide better flow and user experience (UX), following a self-initiated Customer Journey mapping exercise. Copy on all pages were revamped for better clarity and to deliver a more compelling messages. Efforts to ensure good SEO is also carried out on all key pages.
- ZEBRA TECHNOLOGIESJOB
- Digital Content Specialist…2Y 9M
Digital Content Specialist, Advisor
Zebra Technologies
I lead the redesign of multiple Support websites based on UX best practices and supported by data. The objective is to make it easier for customers to self-serve, hence reducing the need to Contact Support. I also lead the process for effectively analysing, responding to, and presenting Customer Effort Score data for Support websites.
- DELL TECHNOLOGIESJOB
- Global Marcom Production A…5Y 10M
Global Marcom Production Advisor
Dell Technologies
In my Creative role, I am entrusted to create Regional Master creatives for local country/region adoption and established a process for other country marcoms to follow. In my Producer role, I create brand- and legal-compliant marcom deliverables for local country implementation.
- AGILENT TECHNOLOGIESJOB
- Mktg Communications Specia…4Y 9M
Marketing Communications Specialist
Agilent Technologies
I create various marcom deliverables where work includes conceptualization of the output and the content writing (includes implementing SEO best practices and Google PPC ads). I also lead mini messaging workshops prior to any new product launch to ensure there is alignment between R&D, product management, and product marketing on the final messaging.
- INTEL CORPORATIONJOB
- Microprocessor Failure Ana…2Y 4M
Microprocessor Failure Analysis Engineer
Intel Corporation
I perform first-level analysis on faulty Intel CPUs – speculating the electronic failure based on the initial failing behavior, and then confirming it after running some modified codes – before handing the case over for further analysis.
- Job: Intel Corporation — Microprocessor Failure Analysis Engineer · 2004-01 – 2006-05 · 2y 4mo — I perform first-level analysis on faulty Intel CPUs – speculating the electronic failure based on the initial failing behavior, and then confirming it after running some modified codes – before handing the case over for further analysis.
- Job: Keysight Technologies — Education Solutions Marketing Lead · 2019-02 – 2020-04 · 1y 2mo — I make sure only the best education content is generated from Keysight Technologies to researchers, educators and students worldwide.
- Job: Zebra Technologies — Digital Content Specialist, Advisor · 2020-04 – 2023-01 · 2y 9mo — I lead the redesign of multiple Support websites based on UX best practices and supported by data. The objective is to make it easier for customers to self-serve, hence reducing the need to Contact Support. I also lead the process for effectively analysing, responding to, and presenting Customer Effort Score data for Support websites.
- Job: Keysight Technologies — Marketing Communications Specialist (Program Services) · 2023-08 – 2024-07 · 11 mo
- Job: Dell Technologies — Global Marcom Production Advisor · 2011-02 – 2016-12 · 5y 10mo — In my Creative role, I am entrusted to create Regional Master creatives for local country/region adoption and established a process for other country marcoms to follow. In my Producer role, I create brand- and legal-compliant marcom deliverables for local country implementation.
- Job: Agilent Technologies — Marketing Communications Specialist · 2006-05 – 2011-02 · 4y 9mo — I create various marcom deliverables where work includes conceptualization of the output and the content writing (includes implementing SEO best practices and Google PPC ads). I also lead mini messaging workshops prior to any new product launch to ensure there is alignment between R&D, product management, and product marketing on the final messaging.
- Job: B. Braun Group — Digital Communications Manager Asia Pacific · 2023-01 – 2023-08 · 7 mo — I redesigned two company microsites (with AEM) to provide better flow and user experience (UX), following a self-initiated Customer Journey mapping exercise. Copy on all pages were revamped for better clarity and to deliver a more compelling messages. Efforts to ensure good SEO is also carried out on all key pages.
- Job: Keysight Technologies — Senior Marketing Communications Specialist · 2017-01 – 2019-01 · 2y — As Corporate Marcom, I handle the review, editing, publishing and promotion of executive leadership blog posts. I also worked on the revamped content for Keysight History page and Corporate Brochure. As Business Unit Marcom, I managed the communication and creation of deliverables to support product campaigns and projects (includes Google PPC ads and Social Media posts).
- Job: Keysight Technologies — Marketing Communications Specialist (GTM Lead) · 2024-07 – present · 2y 1mo
- School: Multimedia University — BEng. (Hons, Electronics Engineering; Telecommunications
- School: London Examinations Board — Executive Diploma, Leadership and Management
- School: Inti College — Diploma, Electrical & Electronics Engineering
Skills
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