Guido Kerkhof
B2B Marketing & Revenue Growth | Scaling with Unicorn ISVs | Ecosystem & ISV GTM Strategy @ Microsoft EMEA
I turn ecosystem partnerships into revenue engines, at scale, across the key EMEA markets and in the
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As Partner GTM Strategy Lead for ISVs, I sit at the intersection of marketing and sales: defining go-to-market strategy, designing high-impact programs, and driving measurable pipeline for Microsoft's software partner ecosystem, including a number of unicorn-stage ISVs. I'm allergic to marketing that doesn't I've pioneered GTM formats that others have since replicated, from AI Fridays (monthly industry events with short sales cycles) to the Microsoft AI Showcase (6 EMEA events, 23 ISVs, enterprise-level engagement), and co-created campaigns with KPMG, Accenture / Avanade, and numerous Global SIs, Advisory Firms and I see partner GTM as a blend of CMO and CRO:✅ Full-funnel ownership, from brand and demand gen to pipeline and revenue✅ Global-scale partner and ecosystem marketing, including unicorn-stage ISVs✅ Deep collaboration with SMEs and sellers to keep strategy grounded in reality✅ A track record of turning marketing and sales into one coherent revenue motionI believe the best marketing is the kind that makes salespeople love you.
GTM Index
- MICROSOFTJOB
- ISV Partner GTM Strategy L…1Y 1M
ISV Partner GTM Strategy Lead | Revenue Growth through Ecosystem Marketing (Microsoft EMEA)
Microsoft
Lead EMEA GTM strategy for 𝐡𝐢𝐠𝐡-𝐠𝐫𝐨𝐰𝐭𝐡 𝐈𝐒𝐕𝐬 / 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬, helping partners scale through AI, Commercial Marketplace, co-sell, and ecosystem-led growth across Financial Services, Healthcare, and emerging AI sectors. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ● Own GTM strategy and growth plans for strategic software partners across EMEA ● Drive AI commercialization, Marketplace adoption, and partner-led pipeline growth ● Build scalable GTM frameworks, onboarding models, and partner enablement programs ● Scale ecosystem partnerships and Partner-to-Partner motions to expand customer reach and impact ● Support Microsoft's hypergrowth and innovation port…
- Partner GTM Lead for ISVs…11M
Partner GTM Lead for ISVs (Microsoft EMEA)
Microsoft
Led EMEA GTM strategy for 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐒𝐕𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞, accelerating growth through AI, Commercial Marketplace, co-sell, and partner-led demand generation across Microsoft's 128-country region. Focused on commercialization, geo-expansion, pipeline growth, and Azure consumption. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ● Owned GTM strategy and growth plans for priority ISVs across EMEA ● Drove AI commercialization, Marketplace adoption, co-sell, and partner incentives ● Enabled partner geo-expansion through Marketplace and partner-to-partner motions ● Scaled Azure Innovate and Azure Migrate & Modernize adoption
- Partner GTM Lead for Digit…11M
Partner GTM Lead for Digital & App Innovation and Commercial Marketplace (Microsoft EMEA)
Microsoft
Led EMEA GTM strategy across 12 countries, 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐒𝐈𝐬 𝐚𝐧𝐝 𝐈𝐒𝐕𝐬 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 through Azure, AI, Commercial Marketplace, partner incentives, and demand generation. Built joint GTM plans to drive pipeline, geo-expansion, and commercialization of cloud and AI solutions. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ● Led Digital & App Innovation GTM across 12 EMEA countries ● Drove 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 and Azure program adoption with strategic ISVs ● Built partner-led campaigns focused on pipeline creation, customer acquisition, and expansion ● Launched the 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐀𝐈 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 (2024), featuring 23 AI ISVs across six EMEA-wide events
- Enterprise Partner Mktg Le…1Y 1M
Enterprise Partner Marketing Lead (Microsoft Western Europe)
Microsoft
Led Western Europe 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐆𝐓𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐜𝐫𝐨𝐬𝐬 12 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, connecting Microsoft priorities with partner-led growth and market execution. Built joint marketing plans with Global System Integrators, Advisory Firms, and strategic ISVs to accelerate demand generation, Azure adoption, and Microsoft Azure Marketplace growth. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ● Led Enterprise Partner Marketing strategy and execution across 12 Western European subsidiaries ● Developed joint GTM plans with GSIs, Advisory Firms, and strategic software partners ● Drove Azure Marketplace growth and partner-led demand generation across the region
- Partner Mktg Advisor: Glob…1Y 8M
Partner Marketing Advisor: Global Partners (Microsoft Western Europe)
Microsoft
Managed strategic GTM and demand generation initiatives across 12 global partners, including GSIs, consulting firms, and Global ISVs. Led ABM, Azure Marketplace, and Azure solution campaigns that drove pipeline, partner engagement, and revenue impact across Western Europe. 𝐊𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: ● Created a 5-part 𝐀𝐳𝐮𝐫𝐞 𝐒𝐲𝐧𝐚𝐩𝐬𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 series for enterprise and solution architects ● Co-founded a 𝐡𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 during Covid connecting boardroom members and Chief Medical Information Officers (CMIOs) from 12 Dutch hospitals in partnership with KPMG ● Delivered integrated partner marketing progr…
- Partner Mktg Advisor: Data…3Y 11M
Partner Marketing Advisor: Data & AI, Apps & Infra, Modern Work (Microsoft Netherlands & Benelux)
Microsoft
Various partner and end customer marketing roles across Data & AI, Apps & Infra, Modern Workplace (incl. GDPR) in the Netherlands and Benelux, covering SMB, Corporate, and Enterprise segments. Held budget responsibility for Through Partner Marketing (TPM) co-funding and drove GTM campaigns (leads, influenced revenue, ROI) with Global Advisory Firms, SIs, MSPs, and ISVs. Initiated and co-created the: ● 𝗔𝗜 𝗙𝗿𝗶𝗱𝗮𝘆𝘀, monthly partner-led AI showcase for ~100 customers, with sales cycles as short as 15 minutes ● The 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 campaign with KPMG (100+ customers at kickoff) ● 𝗦𝗤𝗟 𝗠𝗶𝗴𝗿𝗮𝘁𝗲 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲 campaign with 7 national System In…
- 2IGNITE MARKETINGJOB
- Founder & Owner14Y 3M
Founder & Owner
2ignite Marketing
Founded and ran 2ignite, a 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐢𝐦 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐟𝐢𝐫𝐦 serving both commercial (B2B and B2C) and healthcare clients. Delivered innovation, strategy, and marketing projects, combining hands on consulting with interim marketing management assignments over 14 years. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝 ANWB, Cordaan, Daelzicht, De Goudse, Gemeente Amsterdam, GITP, GGZ Delfland, GGZ Oost Brabant, IrisZorg, Kwintes, Mentrum, Microsoft, Postkantoren, RIBW (various), Schouten & Nelissen, Terberg Leasing, Trimbos Instituut, Vrije Universiteit Amsterdam (VU).
- ESEGUI - INNOVATION & PRODUCT DEVELOPMENTJOB
- Co-founder6Y 9M
Co-founder
Esegui - Innovation & Product Development
Co-founded Esegui, a startup 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐧𝐞𝐰 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐬 from concept through production and go-to-market. Built and commercialized a portfolio of consumer products and IP, including: ● Co-invented the Vinesso / Vinocess wine tap and cooler, produced by Princess ● Developed MyWineStats and the Taster Game ● Built a patented IP portfolio and licensed the 4xProeven wine game in the USA and Brazil ● Innovation / Product development consulting at various enterprise companies
- STRATEGIC DEVELOPMENT GROUP - MANAGEMENT CONSULTANCYJOB
- Senior Management Consultant2Y 7M
Senior Management Consultant
Strategic Development Group - Management Consultancy
Senior consultant at a boutique firm 𝐜𝐨𝐦𝐛𝐢𝐧𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐡𝐚𝐧𝐠𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭. Led strategy workshops, change management programs, marketing plans, marketing campaigns, and new business concepting for a varied client base across healthcare, agriculture, insurance, and non-profit sectors. Also served as Marketing Manager ad interim for ONVZ Zorgverzekeraar (9 months), taking on operational marketing leadership for the client directly. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝 Fortis ASR, ONVZ Zorgverzekeraar, Wageningen University & Research, and the Diocese of Surinam.
- VODW (LATER ACQUIRED BY EY)JOB
- Senior Mktg Consultant2Y 8M
Senior Marketing Consultant
VODW (later acquired by EY)
𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 at VODW, one of the Netherlands' leading Innovation, Strategy & Marketing firms at the time (later acquired by EY). Advised boards and senior leadership on marketing strategy, marketing plans, repositioning, new business concepts, and sales performance improvement. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝 Daewoo, DAF, Daimler Chrysler, Essent, Ford Motor Company, Kluwer, OZ Zorgverzekeraar, and RAI.
- NISSAN MOTOR CORPORATIONJOB
- Mktg Officer - Traineeship2Y 2M
Marketing Officer - Traineeship
Nissan Motor Corporation
𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐓𝐫𝐚𝐢𝐧𝐞𝐞: ● Marketing: managed model lifecycles and supported a new model launch ● Sales: set pricing strategy for various models across the 7 major European markets ● Foreign Service Assignment, Nissan Spain (5 months): managed integrated GTM campaigns
- UNILEVERJOB
- Logistics & Forecasting In…4M
Logistics & Forecasting Intern
Unilever
𝐏𝐚𝐢𝐝 𝐢𝐧𝐭𝐞𝐫𝐧𝐬𝐡𝐢𝐩: ● Developed a forecasting program for logistics planning (Birds Eye) ● Acted as interim logistics manager for the take-home ice cream (production planning for UK)
- Job: Microsoft — ISV Partner GTM Strategy Lead | Revenue Growth through Ecosystem Marketing (Microsoft EMEA) · 2025-07 – present — Lead EMEA GTM strategy for 𝐡𝐢𝐠𝐡-𝐠𝐫𝐨𝐰𝐭𝐡 𝐈𝐒𝐕𝐬 / 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬, helping partners scale through AI, Commercial Marketplace, co-sell, and ecosystem-led growth across Financial Services, Healthcare, and emerging AI sectors. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ● Own GTM strategy and growth plans for strategic software partners across EMEA ● Drive AI commercialization, Marketplace adoption, and partner-led pipeline growth ● Build scalable GTM frameworks, onboarding models, and partner enablement programs ● Scale ecosystem partnerships and Partner-to-Partner motions to expand customer reach and impact ● Support Microsoft's hypergrowth and innovation port…
- Job: Microsoft — Partner GTM Lead for ISVs (Microsoft EMEA) · 2024-07 – 2025-06 — Led EMEA GTM strategy for 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐒𝐕𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞, accelerating growth through AI, Commercial Marketplace, co-sell, and partner-led demand generation across Microsoft's 128-country region. Focused on commercialization, geo-expansion, pipeline growth, and Azure consumption. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ● Owned GTM strategy and growth plans for priority ISVs across EMEA ● Drove AI commercialization, Marketplace adoption, co-sell, and partner incentives ● Enabled partner geo-expansion through Marketplace and partner-to-partner motions ● Scaled Azure Innovate and Azure Migrate & Modernize adoption
- Job: Esegui - Innovation & Product Development — Co-founder · 2007-03 – 2013-12 — Co-founded Esegui, a startup 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐧𝐞𝐰 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐬 from concept through production and go-to-market. Built and commercialized a portfolio of consumer products and IP, including: ● Co-invented the Vinesso / Vinocess wine tap and cooler, produced by Princess ● Developed MyWineStats and the Taster Game ● Built a patented IP portfolio and licensed the 4xProeven wine game in the USA and Brazil ● Innovation / Product development consulting at various enterprise companies
- Job: Microsoft — Partner Marketing Advisor: Global Partners (Microsoft Western Europe) · 2020-08 – 2022-04 — Managed strategic GTM and demand generation initiatives across 12 global partners, including GSIs, consulting firms, and Global ISVs. Led ABM, Azure Marketplace, and Azure solution campaigns that drove pipeline, partner engagement, and revenue impact across Western Europe. 𝐊𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: ● Created a 5-part 𝐀𝐳𝐮𝐫𝐞 𝐒𝐲𝐧𝐚𝐩𝐬𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 series for enterprise and solution architects ● Co-founded a 𝐡𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 during Covid connecting boardroom members and Chief Medical Information Officers (CMIOs) from 12 Dutch hospitals in partnership with KPMG ● Delivered integrated partner marketing progr…
- Job: 2ignite Marketing — Founder & Owner · 2004-05 – 2018-08 — Founded and ran 2ignite, a 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐢𝐦 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐟𝐢𝐫𝐦 serving both commercial (B2B and B2C) and healthcare clients. Delivered innovation, strategy, and marketing projects, combining hands on consulting with interim marketing management assignments over 14 years. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝 ANWB, Cordaan, Daelzicht, De Goudse, Gemeente Amsterdam, GITP, GGZ Delfland, GGZ Oost Brabant, IrisZorg, Kwintes, Mentrum, Microsoft, Postkantoren, RIBW (various), Schouten & Nelissen, Terberg Leasing, Trimbos Instituut, Vrije Universiteit Amsterdam (VU).
- Job: Nissan Motor Corporation — Marketing Officer - Traineeship · 1996-01 – 1998-03 — 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐓𝐫𝐚𝐢𝐧𝐞𝐞: ● Marketing: managed model lifecycles and supported a new model launch ● Sales: set pricing strategy for various models across the 7 major European markets ● Foreign Service Assignment, Nissan Spain (5 months): managed integrated GTM campaigns
- Job: Microsoft — Enterprise Partner Marketing Lead (Microsoft Western Europe) · 2022-05 – 2023-06 — Led Western Europe 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐆𝐓𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐜𝐫𝐨𝐬𝐬 12 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, connecting Microsoft priorities with partner-led growth and market execution. Built joint marketing plans with Global System Integrators, Advisory Firms, and strategic ISVs to accelerate demand generation, Azure adoption, and Microsoft Azure Marketplace growth. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ● Led Enterprise Partner Marketing strategy and execution across 12 Western European subsidiaries ● Developed joint GTM plans with GSIs, Advisory Firms, and strategic software partners ● Drove Azure Marketplace growth and partner-led demand generation across the region
- Job: Unilever — Logistics & Forecasting Intern · 1994-08 – 1994-12 — 𝐏𝐚𝐢𝐝 𝐢𝐧𝐭𝐞𝐫𝐧𝐬𝐡𝐢𝐩: ● Developed a forecasting program for logistics planning (Birds Eye) ● Acted as interim logistics manager for the take-home ice cream (production planning for UK)
- Job: Microsoft — Partner GTM Lead for Digital & App Innovation and Commercial Marketplace (Microsoft EMEA) · 2023-07 – 2024-06 — Led EMEA GTM strategy across 12 countries, 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐒𝐈𝐬 𝐚𝐧𝐝 𝐈𝐒𝐕𝐬 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 through Azure, AI, Commercial Marketplace, partner incentives, and demand generation. Built joint GTM plans to drive pipeline, geo-expansion, and commercialization of cloud and AI solutions. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ● Led Digital & App Innovation GTM across 12 EMEA countries ● Drove 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 and Azure program adoption with strategic ISVs ● Built partner-led campaigns focused on pipeline creation, customer acquisition, and expansion ● Launched the 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐀𝐈 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 (2024), featuring 23 AI ISVs across six EMEA-wide events
- Job: Microsoft — Partner Marketing Advisor: Data & AI, Apps & Infra, Modern Work (Microsoft Netherlands & Benelux) · 2016-08 – 2020-07 — Various partner and end customer marketing roles across Data & AI, Apps & Infra, Modern Workplace (incl. GDPR) in the Netherlands and Benelux, covering SMB, Corporate, and Enterprise segments. Held budget responsibility for Through Partner Marketing (TPM) co-funding and drove GTM campaigns (leads, influenced revenue, ROI) with Global Advisory Firms, SIs, MSPs, and ISVs. Initiated and co-created the: ● 𝗔𝗜 𝗙𝗿𝗶𝗱𝗮𝘆𝘀, monthly partner-led AI showcase for ~100 customers, with sales cycles as short as 15 minutes ● The 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 campaign with KPMG (100+ customers at kickoff) ● 𝗦𝗤𝗟 𝗠𝗶𝗴𝗿𝗮𝘁𝗲 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲 campaign with 7 national System In…
- Job: Strategic Development Group - Management Consultancy — Senior Management Consultant · 2001-09 – 2004-04 — Senior consultant at a boutique firm 𝐜𝐨𝐦𝐛𝐢𝐧𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐡𝐚𝐧𝐠𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭. Led strategy workshops, change management programs, marketing plans, marketing campaigns, and new business concepting for a varied client base across healthcare, agriculture, insurance, and non-profit sectors. Also served as Marketing Manager ad interim for ONVZ Zorgverzekeraar (9 months), taking on operational marketing leadership for the client directly. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝 Fortis ASR, ONVZ Zorgverzekeraar, Wageningen University & Research, and the Diocese of Surinam.
- Job: VODW (later acquired by EY) — Senior Marketing Consultant · 1998-04 – 2000 — 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 at VODW, one of the Netherlands' leading Innovation, Strategy & Marketing firms at the time (later acquired by EY). Advised boards and senior leadership on marketing strategy, marketing plans, repositioning, new business concepts, and sales performance improvement. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝 Daewoo, DAF, Daimler Chrysler, Essent, Ford Motor Company, Kluwer, OZ Zorgverzekeraar, and RAI.
- School: Northwestern University - Kellogg School of Management — Marketing
- School: Nyenrode University — Masterclass Digital Marketing Strategy & Social Media
- School: Vrije Universiteit Amsterdam — MMC, Postgraduate School - Management Consultant
- School: Radboud University — business administration
- School: University of California, Berkeley — Marketing
- School: Stedelijk Gymnasium Nijmegen — VWO
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