Aivars Bruno Salna
GTM @ United | Bringing the accounting industry into the AI age
Started off by sending manual B2B emails with Gmail in 2019. Was blown away by the results possible using sales automation, so I became an SDR.
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Few years later, moved into an SDR Manager position, leading a team of 10 SDRs. Then AI came along. Found Clay + Smartlead that allowed me to replicate the work of 10 SDRs. Went to learn the full outbound campaign management – from list building to infrastructure setup. Ran outbound campaigns for 10+ companies, worked at 2 outbound agencies. Now I help B2B companies build outbound systems so they can test ideas weekly, not quarterly.
GTM Index
- GROWTHSDRJOB
- GTM Eng Consultant3Y 2M
GTM Engineering Consultant
growthSDR
- UNITED ACCOUNTANTSJOB
- Founding GTM Eng8M
Founding GTM Engineer
United Accountants
We acquire CPA firms and enable them with automation, standardized operations, and shared infrastructure. Each firm runs on one platform, increasing capacity and quality without adding headcount.
- XO GTMJOB
- GTM Eng1Y 11M
GTM Engineer
XO GTM
Managed outbound list building for 4 customers simultaneously. Focused on optimising Clay credit spend at scale using local solutions and external APIs. Built SOPs to speed up the standard campaign creation process. Built out evergreen campaigns, adding fresh leads to the best performing campaigns daily/weekly.
- CHASEIT.JOB
- GTM Advisor4M
GTM Advisor
Chaseit.
Assisted the team with implementing a modern tech stack for their outbound process using Clay, Smartlead, and multi-domain mailboxes. Shared the best practices on campaign build out and management.
- ABILLIOJOB
- GTM Advisor3M
GTM Advisor
abillio
Assisted the team with setting up the outbound workflow and running weekly outbound experiments.
- DESKTIMEJOB
- GTM Advisor3M
GTM Advisor
DeskTime
Assisted the team with implementing a modern tech stack for their outbound process using Clay, Smartlead, and multi-domain mailboxes. Shared the best practices on campaign build out and management.
- STACKOPTIMISE ⚙️JOB
- GTM Eng8M
GTM Engineer
StackOptimise ⚙️
Managed outbound workflow for a customer - marketing agency. Was responsible for running the full cycle of campaign ideation, copywriting, lead list building, infrastructure management and customer management.
- OXYLABS.IOJOB
- GTM Eng1Y 9M
GTM Engineer
Oxylabs.io
- LOKALISEJOB
- Team Leader of Sales Devel…11M
Team Leader of Sales Development
Lokalise
In July 2022, I joined an SDR team as a Team Lead of Sales Development Representatives. I was responsible for 10 SDR reps working in DACH, Poland, Africa, and APAC regions. My main responsibilities were: - Outreach strategy development; - Mentoring and coaching; - Performance management;
- Customer Success Mgr1Y 2M
Customer Success Manager
Lokalise
In May 2021, I moved into the Customer Success Manager role, managing a portfolio of 50+ customers across all subscription tiers. My main responsibilities were: - Managing customer renewals / upsells; - Driving product adoption across multiple teams on the customers side; - Educating customers on the product's best practices; - Collaborating with an Account Manager in developing strategic / growth accounts;
- Associate Customer Success…6M
Associate Customer Success Manager
Lokalise
In November 2020, I moved into the Customer Success team as their first Associate Customer Success Manager. My main responsibility was to develop a role, that would focus on upsell/retention of all non-portfolio customers. In June 2021, we grew the team by additional 3 ACSMs, whom I mentored and managed during 2021.
- Sales Development Represen…10M
Sales Development Representative
Lokalise
I joined Lokalise (2M ARR company at the time) as their second SDR. In this role I worked closely with the SDR TL and Head of Sales in improving our outbound sales motion. Key achievements in this role: - Implementation of the Sales Enablement platform; - Creating a Discovery call structure for the SDR team; - Introducing social selling (LinkedIn and Video outreach) into the sales process; - Building more close collaboration between AE and SDR teams;
- NORDIGENJOB
- Lead Generator1Y 1M
Lead Generator
Nordigen
The first free open banking data provider in Europe that provides regulated connections to more than 2300 European banks. Nordigen is a GoCardless Company. fintech, big data, machine learning, artificial intelligence, transaction categorisation, open banking, risk assesment, behavioural scoring, finances, analytics, lending, banking, Api, innovations, account data, account data analytics, KYC, creditworthiness, Financial data analytics, Credit scoring, open banking api, financial services, verify income, and bank statements While in Nordigen, I worked closely with the Head of Sales on developing new relationships with potential customers around the world. Additionally, I participated in t…
- Job: Lokalise — Associate Customer Success Manager · 2020-11 – 2021-05 · 6 mo — In November 2020, I moved into the Customer Success team as their first Associate Customer Success Manager. My main responsibility was to develop a role, that would focus on upsell/retention of all non-portfolio customers. In June 2021, we grew the team by additional 3 ACSMs, whom I mentored and managed during 2021.
- Job: Lokalise — Customer Success Manager · 2021-05 – 2022-07 · 1y 2mo — In May 2021, I moved into the Customer Success Manager role, managing a portfolio of 50+ customers across all subscription tiers. My main responsibilities were: - Managing customer renewals / upsells; - Driving product adoption across multiple teams on the customers side; - Educating customers on the product's best practices; - Collaborating with an Account Manager in developing strategic / growth accounts;
- Job: Lokalise — Team Leader of Sales Development · 2022-07 – 2023-06 · 11 mo — In July 2022, I joined an SDR team as a Team Lead of Sales Development Representatives. I was responsible for 10 SDR reps working in DACH, Poland, Africa, and APAC regions. My main responsibilities were: - Outreach strategy development; - Mentoring and coaching; - Performance management;
- Job: StackOptimise ⚙️ — GTM Engineer · 2024-11 – 2025-07 · 8 mo — Managed outbound workflow for a customer - marketing agency. Was responsible for running the full cycle of campaign ideation, copywriting, lead list building, infrastructure management and customer management.
- Job: Oxylabs.io — GTM Engineer · 2023-09 – 2025-06 · 1y 9mo
- Job: Lokalise — Sales Development Representative · 2020-01 – 2020-11 · 10 mo — I joined Lokalise (2M ARR company at the time) as their second SDR. In this role I worked closely with the SDR TL and Head of Sales in improving our outbound sales motion. Key achievements in this role: - Implementation of the Sales Enablement platform; - Creating a Discovery call structure for the SDR team; - Introducing social selling (LinkedIn and Video outreach) into the sales process; - Building more close collaboration between AE and SDR teams;
- Job: XO GTM — GTM Engineer · 2024-02 – 2026-01 · 1y 11mo — Managed outbound list building for 4 customers simultaneously. Focused on optimising Clay credit spend at scale using local solutions and external APIs. Built SOPs to speed up the standard campaign creation process. Built out evergreen campaigns, adding fresh leads to the best performing campaigns daily/weekly.
- Job: DeskTime — GTM Advisor · 2025-09 – 2025-12 · 3 mo — Assisted the team with implementing a modern tech stack for their outbound process using Clay, Smartlead, and multi-domain mailboxes. Shared the best practices on campaign build out and management.
- Job: Nordigen — Lead Generator · 2018-11 – 2019-12 · 1y 1mo — The first free open banking data provider in Europe that provides regulated connections to more than 2300 European banks. Nordigen is a GoCardless Company. fintech, big data, machine learning, artificial intelligence, transaction categorisation, open banking, risk assesment, behavioural scoring, finances, analytics, lending, banking, Api, innovations, account data, account data analytics, KYC, creditworthiness, Financial data analytics, Credit scoring, open banking api, financial services, verify income, and bank statements While in Nordigen, I worked closely with the Head of Sales on developing new relationships with potential customers around the world. Additionally, I participated in t…
- Job: Chaseit. — GTM Advisor · 2025-09 – 2026-01 · 4 mo — Assisted the team with implementing a modern tech stack for their outbound process using Clay, Smartlead, and multi-domain mailboxes. Shared the best practices on campaign build out and management.
- Job: growthSDR — GTM Engineering Consultant · 2023-08 – present · 3y
- Job: abillio — GTM Advisor · 2025-10 – 2026-01 · 3 mo — Assisted the team with setting up the outbound workflow and running weekly outbound experiments.
- Job: United Accountants — Founding GTM Engineer (Founding GTM) · 2026-02 – present · 6 mo — We acquire CPA firms and enable them with automation, standardized operations, and shared infrastructure. Each firm runs on one platform, increasing capacity and quality without adding headcount.
- School: Latvijas Universitate — Bachelor's degree
- School: Rīgas Tehniskā universitāte (Riga Technical University) — Master of Business Administration - MBA
Skills
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