Griffin LaFleur
RevOps Craftsman & GTM Engineer | Bridging the gap between strategy and technology operations to implement automations, build agentic workflows, and support processes of GTM Strategies
GTM Index
- TECHTARGETJOB
- RevOps SME - CX Contributi…6Y 8M
RevOps SME - CX Contributing Writer
TechTarget
Freelance subject matter expert and contributing writer for TechTarget's thought leadership platforms, covering customer experience, sales, marketing, customer success, RevOps, and GTM technology. - Published 95+ articles over 6 years across CX, sales operations, marketing strategy, and revenue technology - Regularly contribute new insights on emerging trends, and update existing content as the market evolves - Writes for a practitioner and executive audience of B2B technology buyers and operators
- GRANITE GTMJOB
- Principal RevOps Strategis…7Y 4M
Principal RevOps Strategist & GTM Engineer
Granite GTM
Ongoing consulting practice working with B2B SaaS companies on revenue operations, GTM systems architecture, HubSpot implementations, and go-to-market process design. Engagements range from short-term contracts to ongoing fractional advisory work. - Advise growth-stage companies on CRM architecture, pipeline design, and revenue reporting - Execute HubSpot migrations, audits, and system builds for clients ranging from early-stage to mid-market - Support GTM teams on process design, tooling evaluation, and RevOps infrastructure buildouts
- TABLE22JOB
- Dir of Revenue Operations6M
Director of Revenue Operations
Table22
- SWING EDUCATIONJOB
- Senior Revenue Operations…1Y 10M
Senior Revenue Operations Manager
Swing Education
As marketing reached operational maturity, scope expanded to support the full GTM org. Focused on rebuilding the revenue infrastructure end-to-end. From lead funnel through pipeline, reporting, and forecasting. Leverage AI and other emerging technologies to execute increasingly technical GTM engineering work. - Rebuilt lead funnel architecture, pipeline structure, and revenue reporting across the full GTM team - Migrated data from the customer platform into the CRM, deploying ELT and Reverse ETL data pipelines to ensure clean, bi-directional data flow between product and HubSpot. - Built CRM solutions for customer health signal tracking, expansion opportunity identification, and account pl…
- Senior Mktg Operations Mgr2Y 2M
Senior Marketing Operations Manager
Swing Education
Joined to stabilize and scale marketing operations inside a fast-growing EdTech company. Inherited a HubSpot instance requiring significant remediation and led the work to get it to a state where marketing could execute campaigns at scale and build reliable attribution reporting. - Audited and restructured HubSpot to resolve data integrity issues, enabling reliable attribution reporting and scalable campaign execution - Resolved technology debt across the martech stack, improving system integrations and data flow across the full marketing motion - Served as admin and owner across all martech systems, managing the stack end-to-end - Supported ABM program development and the tooling required…
- RIBBON COMMUNICATIONSJOB
- Senior Mktg and Technology…1Y 8M
Senior Marketing and Technology Strategist - Consultant
Ribbon Communications
Strategic consulting engagement providing marketing technology leadership to a global B2B communications company mid-transformation. Operated as an embedded advisor across GTM systems, vendor evaluation, and campaign strategy. - Advised on marketing technology stack decisions and integration planning across sales and marketing tools - Developed go-to-market systems and campaign frameworks to support enterprise sales motions - Customizations to Salesforce for the BDR and Marketing functions - Owned automation planning and technology alignment across a complex, multi-market environment
- PENGUIN STRATEGIESJOB
- Senior RevOps Consultant1Y 6M
Senior RevOps Consultant
Penguin Strategies
Returned to Penguin in a Revenue Operations capacity, working across a portfolio of B2B SaaS clients on CRM architecture, GTM systems, and revenue reporting. Operated as an embedded RevOps resource across multiple engagements simultaneously. - Designed and implemented RevOps frameworks across CRM, pipeline management, and reporting for growth-stage SaaS companies - Led HubSpot migrations and CRM consolidation projects, establishing scalable data foundations - Built ARR reporting structures and pipeline models to support revenue predictability for executive teams - Partnered with sales, marketing, and CS leaders to align go-to-market motions and handoff processes
- Senior Mktg Consultant1Y 3M
Senior Marketing Consultant
Penguin Strategies
HubSpot Diamond Partner Agency serving B2B technology companies. Owned the U.S. business unit, accounting for approximately one quarter of company revenue, with full responsibility for client strategy, delivery, and team coordination. - Led pre-sale strategy, client onboarding, and ongoing campaign management across a portfolio of B2B technology accounts - Owned HubSpot implementation, automation, and performance reporting for clients - Managed direct reports and coordinated project resources across large-scale client engagements - Built demand generation programs across paid search, display, social, and marketing automation
- BOTTOMLINE TECHNOLOGIESJOB
- Senior Mktg Operations and…1Y 4M
Senior Marketing Operations and Digital Strategy, Global
Bottomline Technologies
Global B2B payments and automation company. Dual-function role bridging the Operations and Digital Strategy teams, supporting campaigns across multiple regions, product lines, and buyer segments. - Served as internal liaison between Marketing Ops and Digital Strategy across global, multi-product campaigns - Led evaluation and adoption of core martech platforms including HubSpot, Salesforce, and Marketo - Consulted cross-functionally on sales enablement, demand generation technology, and content distribution strategy - Defined new KPIs and measurement frameworks to communicate marketing's revenue impact to senior leadership
- SILVERTECH,JOB
- Account Mgr3Y 6M
Account Manager
SilverTech, Inc.
As an early-stage HubSpot Partner Agency, SilverTech leveraged direct access to HubSpot's partner team and early program resources. This opportunity accelerated hands-on platform depth well beyond typical agency exposure, for me. - Collaborated with HubSpot's partner team on program growth strategy and platform best practices - Implemented HubSpot across client accounts, including inbound strategy, lifecycle management, and CRM configuration - Managed Salesforce integrations alongside HubSpot deployments, connecting marketing and sales data - Developed and pitched integrated marketing strategies to client stakeholders, then led end-to-end execution - Grew existing accounts through expansio…
- Client Development Associate1Y 1M
Client Development Associate
SilverTech, Inc.
Full-cycle B2B sales role focused on selling enterprise website development and digital marketing services to mid-to-large organizations. Built a book of business from outbound prospecting through close, with a focus on long-term account relationships. - Prospected and developed new business across financial services, healthcare, higher education, tourism, and hospitality - Managed the full customer lifecycle from initial outreach through contract close and ongoing engagement handoff - Sold complex, multi-stakeholder professional services engagements (enterprise web builds + integrated marketing campaigns)
- PLYMOUTH STATE UNIVERSITYSCHOOL
- BS, Business Administration5Y 11M
BS, Business Administration
Plymouth State University
- Job: SilverTech, Inc. — Client Development Associate · 2012-12 – 2014-01 · 1y 1mo — Full-cycle B2B sales role focused on selling enterprise website development and digital marketing services to mid-to-large organizations. Built a book of business from outbound prospecting through close, with a focus on long-term account relationships. - Prospected and developed new business across financial services, healthcare, higher education, tourism, and hospitality - Managed the full customer lifecycle from initial outreach through contract close and ongoing engagement handoff - Sold complex, multi-stakeholder professional services engagements (enterprise web builds + integrated marketing campaigns)
- Job: Penguin Strategies — Senior RevOps Consultant (RevOps) · 2020-08 – 2022-02 · 1y 6mo — Returned to Penguin in a Revenue Operations capacity, working across a portfolio of B2B SaaS clients on CRM architecture, GTM systems, and revenue reporting. Operated as an embedded RevOps resource across multiple engagements simultaneously. - Designed and implemented RevOps frameworks across CRM, pipeline management, and reporting for growth-stage SaaS companies - Led HubSpot migrations and CRM consolidation projects, establishing scalable data foundations - Built ARR reporting structures and pipeline models to support revenue predictability for executive teams - Partnered with sales, marketing, and CS leaders to align go-to-market motions and handoff processes
- Job: Swing Education — Senior Revenue Operations Manager (RevOps) · 2024-06 – 2026-04 · 1y 10mo — As marketing reached operational maturity, scope expanded to support the full GTM org. Focused on rebuilding the revenue infrastructure end-to-end. From lead funnel through pipeline, reporting, and forecasting. Leverage AI and other emerging technologies to execute increasingly technical GTM engineering work. - Rebuilt lead funnel architecture, pipeline structure, and revenue reporting across the full GTM team - Migrated data from the customer platform into the CRM, deploying ELT and Reverse ETL data pipelines to ensure clean, bi-directional data flow between product and HubSpot. - Built CRM solutions for customer health signal tracking, expansion opportunity identification, and account pl…
- Job: Swing Education — Senior Marketing Operations Manager · 2022-04 – 2024-06 · 2y 2mo — Joined to stabilize and scale marketing operations inside a fast-growing EdTech company. Inherited a HubSpot instance requiring significant remediation and led the work to get it to a state where marketing could execute campaigns at scale and build reliable attribution reporting. - Audited and restructured HubSpot to resolve data integrity issues, enabling reliable attribution reporting and scalable campaign execution - Resolved technology debt across the martech stack, improving system integrations and data flow across the full marketing motion - Served as admin and owner across all martech systems, managing the stack end-to-end - Supported ABM program development and the tooling required…
- Job: TechTarget — RevOps SME - CX Contributing Writer (RevOps) · 2020-02 – present · 6y 6mo — Freelance subject matter expert and contributing writer for TechTarget's thought leadership platforms, covering customer experience, sales, marketing, customer success, RevOps, and GTM technology. - Published 95+ articles over 6 years across CX, sales operations, marketing strategy, and revenue technology - Regularly contribute new insights on emerging trends, and update existing content as the market evolves - Writes for a practitioner and executive audience of B2B technology buyers and operators
- Job: Bottomline Technologies — Senior Marketing Operations and Digital Strategy, Global · 2018-11 – 2020-03 · 1y 4mo — Global B2B payments and automation company. Dual-function role bridging the Operations and Digital Strategy teams, supporting campaigns across multiple regions, product lines, and buyer segments. - Served as internal liaison between Marketing Ops and Digital Strategy across global, multi-product campaigns - Led evaluation and adoption of core martech platforms including HubSpot, Salesforce, and Marketo - Consulted cross-functionally on sales enablement, demand generation technology, and content distribution strategy - Defined new KPIs and measurement frameworks to communicate marketing's revenue impact to senior leadership
- Job: Ribbon Communications — Senior Marketing and Technology Strategist - Consultant · 2020-08 – 2022-04 · 1y 8mo — Strategic consulting engagement providing marketing technology leadership to a global B2B communications company mid-transformation. Operated as an embedded advisor across GTM systems, vendor evaluation, and campaign strategy. - Advised on marketing technology stack decisions and integration planning across sales and marketing tools - Developed go-to-market systems and campaign frameworks to support enterprise sales motions - Customizations to Salesforce for the BDR and Marketing functions - Owned automation planning and technology alignment across a complex, multi-market environment
- Job: SilverTech, Inc. — Account Manager · 2014-01 – 2017-07 · 3y 6mo — As an early-stage HubSpot Partner Agency, SilverTech leveraged direct access to HubSpot's partner team and early program resources. This opportunity accelerated hands-on platform depth well beyond typical agency exposure, for me. - Collaborated with HubSpot's partner team on program growth strategy and platform best practices - Implemented HubSpot across client accounts, including inbound strategy, lifecycle management, and CRM configuration - Managed Salesforce integrations alongside HubSpot deployments, connecting marketing and sales data - Developed and pitched integrated marketing strategies to client stakeholders, then led end-to-end execution - Grew existing accounts through expansio…
- Job: Granite GTM — Principal RevOps Strategist & GTM Engineer (RevOps) · 2019-06 – present · 7y 2mo — Ongoing consulting practice working with B2B SaaS companies on revenue operations, GTM systems architecture, HubSpot implementations, and go-to-market process design. Engagements range from short-term contracts to ongoing fractional advisory work. - Advise growth-stage companies on CRM architecture, pipeline design, and revenue reporting - Execute HubSpot migrations, audits, and system builds for clients ranging from early-stage to mid-market - Support GTM teams on process design, tooling evaluation, and RevOps infrastructure buildouts
- Job: Penguin Strategies — Senior Marketing Consultant · 2017-08 – 2018-11 · 1y 3mo — HubSpot Diamond Partner Agency serving B2B technology companies. Owned the U.S. business unit, accounting for approximately one quarter of company revenue, with full responsibility for client strategy, delivery, and team coordination. - Led pre-sale strategy, client onboarding, and ongoing campaign management across a portfolio of B2B technology accounts - Owned HubSpot implementation, automation, and performance reporting for clients - Managed direct reports and coordinated project resources across large-scale client engagements - Built demand generation programs across paid search, display, social, and marketing automation
- Job: Table22 — Director of Revenue Operations (RevOps) · 2026-04 – present · 4 mo
- School: Plymouth State University — BS, Business Administration · 2005 – 2010
Skills
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