Gerard den Heeten
Helping SMBs Grow with AI-Powered SEO for WordPress | More Traffic, More Leads, More Revenue
I am a pragmatic, result driven, energetic & positive person with a very broad range of interests and 15 years of commercial experience. In my work I combine my social skills, commercial mindset and entrepreneurial pragmatism to drive excellent results.
GTM Index
- WP SEO AIJOB
- GTM Specialist & Sr. Accou…2Y 4M
GTM Specialist & Sr. Account Executive
WP SEO AI
I help ambitious SMBs turn their websites into lead-generating powerhouses. With our AI-driven WordPress SEO solution, we take the heavy lifting out of content creation, making top-tier SEO accessible and effective. Drawing on years of experience, I work alongside our customers to attract more relevant visitors, convert them into customers, and grow your business sustainably. My focus is not just on quick wins, but on building lasting online visibility that delivers real results.
- ALL YOUR BIJOB
- BD Lead1Y
Business Development Lead
All Your BI
All Your BI helps companies to get more value out of your data. We have experience in different sectors like logistics, manufacturing, banking, healthcare and public sector where we help defining the BI vision and strategy with our BI heroes. - Building self-service BI solutions - Teaching you how to handle your data and turn it into value - Customized training - Visualization through PowerBI We believe that everyone should be able to get answers on their business-related questions through data.
- CLOUDTEAMSJOB
- BD Mgr (Freelance)9M
Business Development Manager (Freelance)
Cloudteams
CloudTeams offers affordable, scalable remote customer support, empowered by technology and A.I. Resulting in: - Increased customer satisfaction - Reduced employee churn - Lower costs CloudTeams is a spin-off of the successful scale-up Homerr, which was recently acquired by Vinted.
- VERDIFYJOB
- BD Mgr (Freelance)6M
Business Development Manager (Freelance)
Verdify
- CLARIFYJOB
- BD Lead7M
Business Development Lead
Clarify
In this role, my main responsibilities included developing and implementing the company's first Business Development strategy. Additionally, I drove lead generation, customer engagement, proposal writing, and contract acquisition to achieve our objectives. My primary focus centered on outward-facing commercial activities. Responsibilities: • Creating and executing a Business Development strategy • Forecasting & pipeline management • Being a Sales thought leader for the rest of the company
- EFFECTORYJOB
- SMB Sales Lead1Y 4M
SMB Sales Lead
Effectory
Next to being responsible for the SMB target, I also had the responsibility to create and implement a proposition, the processes and the sales enablement assets for the SMB segment in Europe. Next to that I created a breeding ground for young SDR talent to grow into an AE role. Responsibilities: • Deal sizes between €10.000 – €120.000 • Creating and executing the commercial strategy • Forecasting and pipeline management • Team lead of 1 SDR, 1 AE & 1 Team Assistant Results: month-on-month growth, above benchmark conversion rates and significantly decreased deal time
- Senior Account Executive1Y 6M
Senior Account Executive
Effectory
In this role I was responsible for new business within the Mid-Market & Enterprise segment. Because of the complexity of the challenges of my stakeholders consultative selling was an essential part of my job. My passion for people and the rapidly changing world of work enabled me to be successful. Responsibilities: • Deal sizes between €40.000 – €600.000 • Optimization of pipeline management & forecasting capabilities Results: performing above expectations and excellent commercial results (104% of target in 2021)
- INTEGRATED CHEMICALS SPECIALTIES BVJOB
- Advisory Board Member6Y 10M
Advisory Board Member
Integrated Chemicals Specialties BV
As member of the Advisory Board I helped ICS to transform into a digitally driven and innovative company with the goal to become a digital frontrunner within the "chemical specialties distribution" segment. Responsibilities: - Advising the companies management on new trends and opportunities within the Digital Marketing and e-Commerce domain Results: excellent performing lead generation strategy and roadmap. ICS was acquired by Monchy Chemicals Group in January 2023.
- HOMERUN.JOB
- Sales Mgr2Y 4M
Sales Manager
Homerun.co
As the first commercial person in the company I was responsible for all Sales and Business Development activities. Next to that I constantly looked for opportunities and started initiatives to push our commercial performance to the next level. Responsibilities: - Commercial growth strategy - All product demonstrations & pitches - All negotiations with, and account management for corporate customers Forecasting & reporting Results: excellent commercial performance and doubling Homerun in size
- NEWCRAFTJOB
- Digital Channel Mgr (consu…1Y 8M
Digital Channel Manager (consultant)
NEWCRAFT
I advised and supported large corporate clients. I fulfilled a strategic role in optimising their e-Commerce toolkit and the usage of their online marketing channels. In addition to that, I constantly searched for ways to innovate and to create new business opportunities with the goal to push their commercial results to the next level. Responsibilities: - Project Management and Stakeholder Management for several projects - Digital Channel Development & Data Driven Marketing - Commercially responsible for one of the biggest Telecom resellers in the Netherlands Results: multiple projects delivered & great commercial results
- Job: WP SEO AI — GTM Specialist & Sr. Account Executive · 2024-06 – present · 2y 2mo — I help ambitious SMBs turn their websites into lead-generating powerhouses. With our AI-driven WordPress SEO solution, we take the heavy lifting out of content creation, making top-tier SEO accessible and effective. Drawing on years of experience, I work alongside our customers to attract more relevant visitors, convert them into customers, and grow your business sustainably. My focus is not just on quick wins, but on building lasting online visibility that delivers real results.
- Job: All Your BI — Business Development Lead · 2024-07 – 2025-07 · 1y — All Your BI helps companies to get more value out of your data. We have experience in different sectors like logistics, manufacturing, banking, healthcare and public sector where we help defining the BI vision and strategy with our BI heroes. - Building self-service BI solutions - Teaching you how to handle your data and turn it into value - Customized training - Visualization through PowerBI We believe that everyone should be able to get answers on their business-related questions through data.
- Job: Cloudteams — Business Development Manager (Freelance) · 2023-10 – 2024-07 · 9 mo — CloudTeams offers affordable, scalable remote customer support, empowered by technology and A.I. Resulting in: - Increased customer satisfaction - Reduced employee churn - Lower costs CloudTeams is a spin-off of the successful scale-up Homerr, which was recently acquired by Vinted.
- Job: Verdify — Business Development Manager (Freelance) · 2023-11 – 2024-05 · 6 mo
- Job: Clarify — Business Development Lead · 2023-02 – 2023-09 · 7 mo — In this role, my main responsibilities included developing and implementing the company's first Business Development strategy. Additionally, I drove lead generation, customer engagement, proposal writing, and contract acquisition to achieve our objectives. My primary focus centered on outward-facing commercial activities. Responsibilities: • Creating and executing a Business Development strategy • Forecasting & pipeline management • Being a Sales thought leader for the rest of the company
- Job: Effectory — SMB Sales Lead · 2021-09 – 2023-01 · 1y 4mo — Next to being responsible for the SMB target, I also had the responsibility to create and implement a proposition, the processes and the sales enablement assets for the SMB segment in Europe. Next to that I created a breeding ground for young SDR talent to grow into an AE role. Responsibilities: • Deal sizes between €10.000 – €120.000 • Creating and executing the commercial strategy • Forecasting and pipeline management • Team lead of 1 SDR, 1 AE & 1 Team Assistant Results: month-on-month growth, above benchmark conversion rates and significantly decreased deal time
- Job: Effectory — Senior Account Executive · 2020-02 – 2021-08 · 1y 6mo — In this role I was responsible for new business within the Mid-Market & Enterprise segment. Because of the complexity of the challenges of my stakeholders consultative selling was an essential part of my job. My passion for people and the rapidly changing world of work enabled me to be successful. Responsibilities: • Deal sizes between €40.000 – €600.000 • Optimization of pipeline management & forecasting capabilities Results: performing above expectations and excellent commercial results (104% of target in 2021)
- Job: Integrated Chemicals Specialties BV — Advisory Board Member · 2016-03 – 2023-01 · 6y 10mo — As member of the Advisory Board I helped ICS to transform into a digitally driven and innovative company with the goal to become a digital frontrunner within the "chemical specialties distribution" segment. Responsibilities: - Advising the companies management on new trends and opportunities within the Digital Marketing and e-Commerce domain Results: excellent performing lead generation strategy and roadmap. ICS was acquired by Monchy Chemicals Group in January 2023.
- Job: Homerun.co — Sales Manager · 2017-09 – 2020-01 · 2y 4mo — As the first commercial person in the company I was responsible for all Sales and Business Development activities. Next to that I constantly looked for opportunities and started initiatives to push our commercial performance to the next level. Responsibilities: - Commercial growth strategy - All product demonstrations & pitches - All negotiations with, and account management for corporate customers Forecasting & reporting Results: excellent commercial performance and doubling Homerun in size
- Job: NEWCRAFT — Digital Channel Manager (consultant) · 2016-01 – 2017-09 · 1y 8mo — I advised and supported large corporate clients. I fulfilled a strategic role in optimising their e-Commerce toolkit and the usage of their online marketing channels. In addition to that, I constantly searched for ways to innovate and to create new business opportunities with the goal to push their commercial results to the next level. Responsibilities: - Project Management and Stakeholder Management for several projects - Digital Channel Development & Data Driven Marketing - Commercially responsible for one of the biggest Telecom resellers in the Netherlands Results: multiple projects delivered & great commercial results
- School: Hogeschool van Amsterdam — BA, Media, Information and Communication
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