Julien Brillard
GTM & Commercial Lead | 10+ Years Driving SaaS Revenue Growth | French & International Markets | New Business & Existing Clients
Dynamic sales expert with over a decade of experience executing successful Go-To-Market (GTM) strategies across international markets. Proven ability to close +100k€ deals and rapidly increase revenue for SaaS companies.
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Specialized in French-speaking territories with expertise in mid-market and enterprise-level sales, account management, and customer retention.
GTM Index
- META-SKILLSJOB
- GTM & Commercial Lead4M
GTM & Commercial Lead
Meta-Skills
- AIHR | ACADEMY TO INNOVATE HRJOB
- Senior Enterprise Account…1Y 7M
Senior Enterprise Account Executive
AIHR | Academy to Innovate HR
AIHR empowers HR professionals worldwide to unlock their full potential and improve their day-to-day work. In this role, I help large organizations define and execute learning programs for their HR teams, giving them the tools and knowledge to be the HR heroes of tomorrow. - Managing an annual sales target of €1M+ in new business - Top Performer in Q2 - Driving business growth across international markets
- EFFECTORYJOB
- Senior Enterprise Account…3Y
Senior Enterprise Account Executive
Effectory
- Led GTM strategy development for expanding into international markets, successfully onboarding major clients like Karl Lagerfeld, GIANT, and London Luton Airport. - Managed full sales cycle from lead generation to closing deals with help of two SDRs, contributing to revenue growth in international markets. - Reached 102% quota attainment in 2022. - 100% hunting new opportunities via effective outbound.
- RED PIMIENTOJOB
- Agency Dir7M
Agency Director
Red Pimiento
- Directed and scaled a cross-functional team of account directors, designers, and product managers, ensuring seamless execution of high-profile projects for Samsung, Nikon, Philips, Logitech and Schneider-Electric. - Led strategic account development initiatives, increasing revenue for all major accounts. - Drove profitability by streamlining operational processes, reducing friction and enhancing productivity. - Successfully hired and onboarded new talent, enhancing team capability and contributing to the agency's overall growth.
- RECRUITEEJOB
- Country Mgr - France1Y 11M
Country Manager - France
Recruitee
- Established the French market presence for Recruitee, building the business from the ground up and achieving 190% revenue growth in Year 1 and 103% growth in Year 2. - Led strategic initiatives to optimize inbound sales channels, significantly boosting lead generation and pipeline quality. - Secured key upmarket clients such as Rakuten, SNCF, and Teleperformance, positioning Recruitee as a leading solution in the French market. - Directed successful RFP submissions and public tender wins, driving increased market share and brand recognition in France. - Implemented the Winning by Design sales methodology to improve sales performance and closing rates.
- WEB1ON1 - DIGITAL CONVERSATIONSJOB
- Country Mgr - France6M
Country Manager - France
Web1on1 - digital conversations
- Launched Web1on1’s French operations, establishing a solid market presence and securing client relationships. - Led content localization efforts for all sales, marketing, and training materials, ensuring alignment with the French market. - Successfully hired and trained key staff, including sales managers and live chat agents, to ensure operational readiness. - Developed a strategic partnership with an outsourcing firm, enhancing service delivery capabilities while managing legal compliance for outsourced workers.
- HATCHJOB
- Account Executive1Y
Account Executive
Hatch
- Developed strategic relationships with new clients, leading to revenue growth in key markets. - Proactively researched and identified key decision-makers across accounts, uncovering new business opportunities and increasing pipeline value. - Led client meetings, demonstrating a deep understanding of client needs and delivering tailored solutions - Successfully advised clients on the implementation of the Where to Buy solution, helping them improve their digital sales channels. - Established key partnerships with online retailers, driving cross-promotion opportunities and increasing product adoption.
- ATLASSIANJOB
- Customer Success Mgr1Y
Customer Success Manager
Atlassian
- Achieved €1.4 million in renewal sales within one year, contributing to Atlassian’s long-term revenue growth. - Secured >€150k ARR renewals deals with major clients such as BNP Paribas and Thales. - Implemented effective cross-sell and upsell strategies, increasing awareness of Atlassian’s full product portfolio and driving additional revenue. - Leveraged Salesforce CRM to track and optimize sales activities, maintaining up-to-date customer insights
- TRUSTPILOTJOB
- Sales Executive2Y
Sales Executive
Trustpilot
- Exceeded new business sales targets by closing over €200K ARR, contributing to Trustpilot’s growth trajectory. - Managed the full sales cycle, from lead generation to closing, consistently delivering strong results through effective product demos and negotiations. - Added +150 clients to the portfolio, significantly expanding Trustpilot’s customer base in the assigned region. - Earned promotion to Sales Executive within 9 months by surpassing performance metrics and demonstrating leadership potential.
- Job: Effectory — Senior Enterprise Account Executive · 2021-04 – 2024-04 · 3y — - Led GTM strategy development for expanding into international markets, successfully onboarding major clients like Karl Lagerfeld, GIANT, and London Luton Airport. - Managed full sales cycle from lead generation to closing deals with help of two SDRs, contributing to revenue growth in international markets. - Reached 102% quota attainment in 2022. - 100% hunting new opportunities via effective outbound.
- Job: AIHR | Academy to Innovate HR — Senior Enterprise Account Executive · 2024-11 – 2026-06 · 1y 7mo — AIHR empowers HR professionals worldwide to unlock their full potential and improve their day-to-day work. In this role, I help large organizations define and execute learning programs for their HR teams, giving them the tools and knowledge to be the HR heroes of tomorrow. - Managing an annual sales target of €1M+ in new business - Top Performer in Q2 - Driving business growth across international markets
- Job: Web1on1 - digital conversations — Country Manager - France · 2017-12 – 2018-06 · 6 mo — - Launched Web1on1’s French operations, establishing a solid market presence and securing client relationships. - Led content localization efforts for all sales, marketing, and training materials, ensuring alignment with the French market. - Successfully hired and trained key staff, including sales managers and live chat agents, to ensure operational readiness. - Developed a strategic partnership with an outsourcing firm, enhancing service delivery capabilities while managing legal compliance for outsourced workers.
- Job: Trustpilot — Sales Executive · 2013-03 – 2015-03 · 2y — - Exceeded new business sales targets by closing over €200K ARR, contributing to Trustpilot’s growth trajectory. - Managed the full sales cycle, from lead generation to closing, consistently delivering strong results through effective product demos and negotiations. - Added +150 clients to the portfolio, significantly expanding Trustpilot’s customer base in the assigned region. - Earned promotion to Sales Executive within 9 months by surpassing performance metrics and demonstrating leadership potential.
- Job: Meta-Skills — GTM & Commercial Lead · 2026-06 – present · 2 mo
- Job: Red Pimiento — Agency Director · 2020-09 – 2021-04 · 7 mo — - Directed and scaled a cross-functional team of account directors, designers, and product managers, ensuring seamless execution of high-profile projects for Samsung, Nikon, Philips, Logitech and Schneider-Electric. - Led strategic account development initiatives, increasing revenue for all major accounts. - Drove profitability by streamlining operational processes, reducing friction and enhancing productivity. - Successfully hired and onboarded new talent, enhancing team capability and contributing to the agency's overall growth.
- Job: Hatch — Account Executive · 2016-06 – 2017-06 · 1y — - Developed strategic relationships with new clients, leading to revenue growth in key markets. - Proactively researched and identified key decision-makers across accounts, uncovering new business opportunities and increasing pipeline value. - Led client meetings, demonstrating a deep understanding of client needs and delivering tailored solutions - Successfully advised clients on the implementation of the Where to Buy solution, helping them improve their digital sales channels. - Established key partnerships with online retailers, driving cross-promotion opportunities and increasing product adoption.
- Job: Atlassian — Customer Success Manager · 2015-03 – 2016-03 · 1y — - Achieved €1.4 million in renewal sales within one year, contributing to Atlassian’s long-term revenue growth. - Secured >€150k ARR renewals deals with major clients such as BNP Paribas and Thales. - Implemented effective cross-sell and upsell strategies, increasing awareness of Atlassian’s full product portfolio and driving additional revenue. - Leveraged Salesforce CRM to track and optimize sales activities, maintaining up-to-date customer insights
- Job: Recruitee — Country Manager - France · 2018-07 – 2020-06 · 1y 11mo — - Established the French market presence for Recruitee, building the business from the ground up and achieving 190% revenue growth in Year 1 and 103% growth in Year 2. - Led strategic initiatives to optimize inbound sales channels, significantly boosting lead generation and pipeline quality. - Secured key upmarket clients such as Rakuten, SNCF, and Teleperformance, positioning Recruitee as a leading solution in the French market. - Directed successful RFP submissions and public tender wins, driving increased market share and brand recognition in France. - Implemented the Winning by Design sales methodology to improve sales performance and closing rates.
- School: EGC Le Mans — Bachelor's degree, Marketing - Sales - Accounting
Skills
Playbooks
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