George Latsis
Vice President, Growth & Product Marketing | Agentic AI · Digital Health · Enterprise GTM | Scaling Revenue & Platform Adoption | ex-Microsoft · ex-Coca-Cola
CS Engineer turned performance and revenue-driven VP of Growth, Product & Digital Marketing with 25+ years scaling enterprise platforms across SaaS, Healthcare, AI, and Cloud
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At Elevance Health, I lead growth and product marketing across Agentic AI-powered digital front door health platforms, care navigation, and pharmacy, driving significant pipeline growth and incremental revenue (+$100M) through AI-enabled demand orchestration and platform adoption strategies across 47 million members and 150K At Microsoft Azure, I owned global product marketing for the Azure + Adobe Healthcare Cloud ISV partnership, translating complex AI into enterprise outcomes that grew a $285M portfolio by 18% toward a 4B global GTM WHAT I DO BEST: I close the gap between what a platform can do and a buyer’s business needs, turning technical capability into pipeline, adoption, and revenue. I operate as both strategist and builder: from positioning and sales enablement to lifecycle orchestration, ABM, and full-funnel demand CORE EXPERTISE: Agentic AI transformation · Agent-based orchestration · AI-native product development → Enterprise GTM · ABM · Pipeline Generation · Sales Enablement · MQL→SQL conversion → Lifecycle Marketing · LTV Optimization · Revenue Operations · Demand Generation → Digital Health ecosystems → Payer, Provider, Patient, Pharmacy → Customer Journey Orchestration · CDP · MMM · MTA/LTA Modeling → Solutions Architecture · Enterprise Platform Design · Cross-functional ExecutionMARTECH TOOLS: Adobe Journey Optimizer · Adobe Analytics · Adobe Target · Salesforce Marketing Cloud · HubSpot · Oracle Eloqua · Optimizely · Tableau · Teradata · Google Analytics · Programmatic/DSP · SEO/SEM · Paid Search · Social & Mobile
GTM Index
- ELEVANCE HEALTHJOB
- VP, Growth & PMM, Healthca…5Y 2M
Vice President, Growth & Product Marketing, Healthcare Innovations, Strategy and AI Native Solutions
Elevance Health
- MICROSOFTJOB
- Senior Dir GTM, MS Azure -…2Y 5M
Senior Director GTM, MS Azure - Adobe Experience Cloud Global Alliance
Microsoft
- UNIVERSITY OF MICHIGAN - STEPHEN M. ROSS SCHOOL OF BUSINESSJOB
- Digital Transformation - P…2Y 11M
Digital Transformation - Product Development Advisor
University of Michigan - Stephen M. Ross School of Business
- ITERATE DIGITAL INNOVATIONS LAB - A MARKETO PARTNERSHIPJOB
- VP, Digital Mktg Technolog…2Y 11M
Vice President, Digital Marketing Technologist
Iterate Digital Innovations Lab - a Marketo Partnership
- CINSAY ECOMMERCE INTERACTIVE MEDIA TECHNOLOGYJOB
- VP, Digital Mktg Consumer…3Y 11M
Vice President, Digital Marketing Consumer Experience
Cinsay eCommerce Interactive Media Technology
- VELTIJOB
- VP of Americas, Loyalty &…2Y 11M
VP of Americas, Loyalty & Mobile Marketing - mGage Platform
Velti
- UBEE INTERACTIVE - CABLE INDUSTRYJOB
- Global Corporate VP, Brand…3Y 11M
Global Corporate Vice President, Brand & Digital Marketing
Ubee Interactive - Cable Industry
- UPFRONT MARKETING GROUP,JOB
- Managing Partner, Digital…2Y 11M
Managing Partner, Digital & Mobile Marketing Campaigns
UpFront Marketing Group, LLC
- OPENWAVEJOB
- Senior Dir, Mobile PMM4Y 11M
Senior Director, Mobile Product Marketing | Customer Success | Strategic Partnerships
Openwave
- THE COCA-COLA COMPANYJOB
- Dir of Mktg, Global Brands7Y 11M
Director of Marketing, Global Brands | Worldwide Sports Sponsorships
The Coca-Cola Company
- Job: Velti — VP of Americas, Loyalty & Mobile Marketing - mGage Platform · 2011 – 2013
- Job: Ubee Interactive - Cable Industry — Global Corporate Vice President, Brand & Digital Marketing · 2008 – 2011
- Job: Openwave — Senior Director, Mobile Product Marketing | Customer Success | Strategic Partnerships · 2001 – 2005
- Job: Elevance Health — Vice President, Growth & Product Marketing, Healthcare Innovations, Strategy and AI Native Solutions · 2021-06 – present
- Job: University of Michigan - Stephen M. Ross School of Business — Digital Transformation - Product Development Advisor · 2018-01 – 2020-12
- Job: UpFront Marketing Group, LLC — Managing Partner, Digital & Mobile Marketing Campaigns · 2006 – 2008
- Job: Cinsay eCommerce Interactive Media Technology — Vice President, Digital Marketing Consumer Experience · 2013 – 2016
- Job: Microsoft — Senior Director GTM, MS Azure - Adobe Experience Cloud Global Alliance · 2019-01 – 2021-06
- Job: Iterate Digital Innovations Lab - a Marketo Partnership — Vice President, Digital Marketing Technologist · 2016-02 – 2019-01
- Job: The Coca-Cola Company — Director of Marketing, Global Brands | Worldwide Sports Sponsorships · 1993 – 2000
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