Fiona Li
Product GTM at TikTok
TikTokGTM Index
- TIKTOKJOB
- Product GTM Lead1Y 5M
Product GTM Lead
TikTok
Building stories for TikTok Market Scope
- Head of Partner GTM Strate…3Y 8M
Head of Partner GTM Strategy, Global Key Account
TikTok
Led a team responsible for global key accounts’ e-commerce ecosystem partnerships Launched TikTok Shop for global key accounts: LVMH, Estée Lauder Company, L’Oréal, Pepsi, Unilever, P&G etc.
- Monetization Strategy Lead1Y 5M
Monetization Strategy Lead
TikTok
Led strategy and operations for global marketing science & ads measurement product
- PINTERESTJOB
- Measurement and Insights1Y 7M
Measurement and Insights
Pinterest
- NEUSTAR MARKETSHAREJOB
- Engagement Mgr1Y 11M
Engagement Manager
Neustar MarketShare
- MERCERJOB
- Consulting Analyst1Y 7M
Consulting Analyst
Mercer
- ZHENFUND 真格基金JOB
- Entrepreneur in Residence11M
Entrepreneur in Residence
ZhenFund 真格基金
- Job: TikTok — Product GTM Lead · 2025-05 – present · 1y 3mo — Building stories for TikTok Market Scope
- Job: TikTok — Head of Partner GTM Strategy, Global Key Account · 2023-02 – present · 3y 6mo — Led a team responsible for global key accounts’ e-commerce ecosystem partnerships Launched TikTok Shop for global key accounts: LVMH, Estée Lauder Company, L’Oréal, Pepsi, Unilever, P&G etc.
- Job: Pinterest — Measurement and Insights · 2020-02 – 2021-09 · 1y 7mo
- Job: ZhenFund 真格基金 — Entrepreneur in Residence · 2016 – 2016 · 0 mo
- Job: Mercer — Consulting Analyst · 2016-07 – 2018-02 · 1y 7mo
- Job: TikTok — Monetization Strategy Lead · 2021-09 – 2023-02 · 1y 5mo — Led strategy and operations for global marketing science & ads measurement product
- Job: Neustar MarketShare — Engagement Manager · 2018-03 – 2020-02 · 1y 11mo
- School: Emory University - Goizueta Business School — Bachelor of Business Administration (BBA), Finance, General
- School: Emory University — Bachelor of Arts - BA, International Relations and Affairs
Skills
Playbooks
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