Fernando G.
Sales GTM Strategy Manager en Hewlett Packard Enterprise
10 years of experience in direct and indirect sales, finance, operations and business strategy in IT. Leading highly effective teams through transformations and exceeding targets.
GTM Index
- HEWLETT-PACKARDJOB
- Sales GTM Strategy Senior…2Y 11M
Sales GTM Strategy Senior Manager - Hybrid Cloud
Hewlett-Packard
- Sales GTM Strategy Mgr2Y 4M
Sales GTM Strategy Manager
Hewlett-Packard
- NA Channels Program Mgr1Y 11M
NA Channels Program Manager
Hewlett-Packard
- Mgr Inside Channel Sales &…1Y
Manager Inside Channel Sales & Support
Hewlett-Packard
Our team develops strong relationships and builds channels to increase Hewlett Packard Enterprise's reach into the market by ensuring the seamless sale of “IT Solutions for the New Style of Business”. Leading a team of reps helping our channel partners accelerate and sell more. Working with internal HPE processes and program to support our partners be successful. Provide good, relevant insights and information to the channel organization.
- Inside Sales Mgr11M
Inside Sales Manager
Hewlett-Packard
• Leading a team of inside sales reps and inside partner business managers for SMB, Public Sector and C2 segment in Mexico. • Responsible of expanding the team to almost double the size in less than 4 months, working on recruitment, selection, training and onboarding of new team members. • Working on sales coverage models and marketing campaigns to create demand generation.
- Inside Channel Sales & Sup…9M
Inside Channel Sales & Support
Hewlett-Packard
• Managing the sales business relationship of platinum partners providing support of pipeline analysis, deal follow through, demo loan management, marketing funds execution and proof of performance, joint business planning creation and tracking, etc. • Providing business analysis and provides recommendations to sales teams and business units. • Acting as a point of escalation and collaborates with other functions to drive resolution of operational issues of high complexity, in support of the partner requirements. • Preparing and running sales performance reviews with the partner and drives improvement plans. • Proactively communicating sales process changes to partners
- UTVISTA MEXICOJOB
- Business Management Consul…1Y 11M
Business Management Consultant
UTVISTA Mexico
- PISA FARMACÉUTICAJOB
- National Sales Mgr7M
National Sales Manager
PiSA Farmacéutica
Achievements & Highlights • Lead and develop a team of 100 reps, 11 district managers and 2 regional managers. • Setting best strategy to provide growth with 11 products including the analysis and execution. Responsibilities • Accountable for all national sales of antibiotics and respiratory units. • In charge of new product launches, from generating and approving marketing campaign to develop the best strategy to target customers. • Ensure all team’s KPIs like customers visits, product availability, medical samples, are good and create actions to correct any problem. • Negotiate with customers special orders with discounts and bonus units.
- GBG CONSTRUCTORAJOB
- Co-Founder4Y 9M
Co-Founder
GBG Constructora
Co-founder in GBG Constructora, construction company settled in Guadalajara, Jalisco.
- HPJOB
- HPN West Finance Lead2Y 2M
HPN West Finance Lead
HP
• Serving as connection between sales and finance, providing financial recommendations to sales teams. • Reviewing sales organization budget, provide recommendations and ensure team stays in budget. • Analyzing headcount, help build plan and approve new hires for sales team. • Tracking and forecasting sales and revenue for business and provide best/worst case scenarios. • Reviewing GM budget, flash and actuals and understand drivers for it. • Sales quota development and analysis as well as deployment to different regions. • Supporting go-to-market efforts, and coverage models. • Helping get business insight and risks and opportunities of BU quarterly performance.
- Americas Regional Lead for…1Y 10M
Americas Regional Lead for Freight Cost Management
HP
• Leading Carrier Account Manager’s team (around 6 people) acting as expert for FCM (Freight Cost Management) activities. • Providing finance and supply chain organization with timely accurate data for accruals and forecasting expenses. • Suppling meaningful information to business units and logistics to support business strategies and bring savings to the company. • Leading the FCM team with day to day activities and issues. • Guiding the team through process improvements and be the first point of contact for escalations.
- Carrier Account Mgr9M
Carrier Account Manager
HP
• Managing accounts payable for big logistics providers by coordinating auditors, IT EDI transmissions, procurement rates and carriers. • Guiding the implementation of a template for billing ocean invoices replacing a manual entry that had several problems. • During this time the past-due invoices were reduce in a 60%. Also assisted in implementations projects and creating macros, queries and reports that help streamline the process.
- Logistics Analyst1Y 6M
Logistics Analyst
HP
• Providing data and analysis in support of carrier selection and management • Supplying rate and cost information as needed • Determining routing recommendations based on rate analysis • Calculating monthly metrics measurements, metrics, recommendations, summaries, reports, and data templates • Participate and lead projects to improve invoice payment process such as accessorial standardization, blended rates and COSCO implementation among different countries.
- FLEXJOB
- Product Eng1Y 5M
Product Engineer
Flex
Working in one of the biggest projects for servers manufacturing, in which main responsibilities were: • Approve and manage product changes and updates. • Define the production roadmap and drive the fulfillment during ramp-up and volume production. • Ensure quality complies with customer standards.
- ARCA MANUFACTURA S.A. DE C.V.JOB
- Operations Assistant3M
Operations Assistant
Arca Manufactura S.A. de C.V.
Assist production manager with the design of trailers and bodies and production control.
- Job: Hewlett-Packard — Sales GTM Strategy Senior Manager - Hybrid Cloud · 2023-11 – present · 2y 9mo
- Job: Hewlett-Packard — Sales GTM Strategy Manager · 2021-07 – 2023-11 · 2y 4mo
- Job: Hewlett-Packard — NA Channels Program Manager · 2019-08 – 2021-07 · 1y 11mo
- Job: UTVISTA Mexico — Business Management Consultant · 2019-01 – 2020-12 · 1y 11mo
- Job: PiSA Farmacéutica — National Sales Manager · 2018-04 – 2018-11 · 7 mo — Achievements & Highlights • Lead and develop a team of 100 reps, 11 district managers and 2 regional managers. • Setting best strategy to provide growth with 11 products including the analysis and execution. Responsibilities • Accountable for all national sales of antibiotics and respiratory units. • In charge of new product launches, from generating and approving marketing campaign to develop the best strategy to target customers. • Ensure all team’s KPIs like customers visits, product availability, medical samples, are good and create actions to correct any problem. • Negotiate with customers special orders with discounts and bonus units.
- Job: GBG Constructora — Co-Founder · 2013-03 – 2017-12 · 4y 9mo — Co-founder in GBG Constructora, construction company settled in Guadalajara, Jalisco.
- Job: Hewlett-Packard — Manager Inside Channel Sales & Support · 2016-11 – 2017-11 · 1y — Our team develops strong relationships and builds channels to increase Hewlett Packard Enterprise's reach into the market by ensuring the seamless sale of “IT Solutions for the New Style of Business”. Leading a team of reps helping our channel partners accelerate and sell more. Working with internal HPE processes and program to support our partners be successful. Provide good, relevant insights and information to the channel organization.
- Job: Hewlett-Packard — Inside Sales Manager · 2015-12 – 2016-11 · 11 mo — • Leading a team of inside sales reps and inside partner business managers for SMB, Public Sector and C2 segment in Mexico. • Responsible of expanding the team to almost double the size in less than 4 months, working on recruitment, selection, training and onboarding of new team members. • Working on sales coverage models and marketing campaigns to create demand generation.
- Job: Hewlett-Packard — Inside Channel Sales & Support · 2015-03 – 2015-12 · 9 mo — • Managing the sales business relationship of platinum partners providing support of pipeline analysis, deal follow through, demo loan management, marketing funds execution and proof of performance, joint business planning creation and tracking, etc. • Providing business analysis and provides recommendations to sales teams and business units. • Acting as a point of escalation and collaborates with other functions to drive resolution of operational issues of high complexity, in support of the partner requirements. • Preparing and running sales performance reviews with the partner and drives improvement plans. • Proactively communicating sales process changes to partners
- Job: HP — HPN West Finance Lead · 2013-01 – 2015-03 · 2y 2mo — • Serving as connection between sales and finance, providing financial recommendations to sales teams. • Reviewing sales organization budget, provide recommendations and ensure team stays in budget. • Analyzing headcount, help build plan and approve new hires for sales team. • Tracking and forecasting sales and revenue for business and provide best/worst case scenarios. • Reviewing GM budget, flash and actuals and understand drivers for it. • Sales quota development and analysis as well as deployment to different regions. • Supporting go-to-market efforts, and coverage models. • Helping get business insight and risks and opportunities of BU quarterly performance.
- Job: HP — Americas Regional Lead for Freight Cost Management · 2011-02 – 2012-12 · 1y 10mo — • Leading Carrier Account Manager’s team (around 6 people) acting as expert for FCM (Freight Cost Management) activities. • Providing finance and supply chain organization with timely accurate data for accruals and forecasting expenses. • Suppling meaningful information to business units and logistics to support business strategies and bring savings to the company. • Leading the FCM team with day to day activities and issues. • Guiding the team through process improvements and be the first point of contact for escalations.
- Job: HP — Carrier Account Manager · 2010-05 – 2011-02 · 9 mo — • Managing accounts payable for big logistics providers by coordinating auditors, IT EDI transmissions, procurement rates and carriers. • Guiding the implementation of a template for billing ocean invoices replacing a manual entry that had several problems. • During this time the past-due invoices were reduce in a 60%. Also assisted in implementations projects and creating macros, queries and reports that help streamline the process.
- Job: HP — Logistics Analyst · 2008-11 – 2010-05 · 1y 6mo — • Providing data and analysis in support of carrier selection and management • Supplying rate and cost information as needed • Determining routing recommendations based on rate analysis • Calculating monthly metrics measurements, metrics, recommendations, summaries, reports, and data templates • Participate and lead projects to improve invoice payment process such as accessorial standardization, blended rates and COSCO implementation among different countries.
- Job: Flex — Product Engineer · 2007-06 – 2008-11 · 1y 5mo — Working in one of the biggest projects for servers manufacturing, in which main responsibilities were: • Approve and manage product changes and updates. • Define the production roadmap and drive the fulfillment during ramp-up and volume production. • Ensure quality complies with customer standards.
- Job: Arca Manufactura S.A. de C.V. — Operations Assistant · 2007-03 – 2007-06 · 3 mo — Assist production manager with the design of trailers and bodies and production control.
- School: Universidad Panamericana — Postgraduate Diploma, Corporate Finance
- School: Universidad Panamericana — Postgraduate Diploma, Operations Management
- School: Universidad Panamericana — Bachelor's degree, Mechatronics Engineering
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