Errol Samuel
GTM Operations Lead| Go-to-Market Strategy | Revenue Operations| UK Fintech | SaaS
With extensive experience in Salesforce, sales management, and business operations, I am now focused on driving impactful go-to-market (GTM) strategies, optimising sales operations, and leveraging data analytics to support business growth.
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I have successfully built strong client relationships, managed sales pipelines, and enhanced Salesforce forecasting operations. My background includes delivering training on tools such as Salesloft Cadence and consistently driving process improvements that boost productivity. I specialise in supporting GTM teams by analysing data, streamlining operations, and aligning sales processes to meet business objectives. My proven track record of exceeding KPIs and targets, coupled with a keen ability to drive CRM projects and process enhancements, ensures smooth day-to-day operations and continued success for the business. Excited to continue shaping business success by blending my Salesforce knowledge with strategic operations, analytics, and process optimisation to elevate GTM effectiveness and drive growth.
GTM Index
- DEXTJOB
- GTM Operations Lead5M
GTM Operations Lead
Dext
- Senior GTM Operations Anal…1Y 1M
Senior GTM Operations Analyst
Dext
Driving data-led decision-making across Sales, Marketing and Revenue Operations by translating complex GTM data into actionable insights. Owning end-to-end reporting, dashboards and analytics to improve pipeline visibility, forecasting accuracy and overall revenue performance. - Analyse pipeline and revenue data to identify trends, risks and growth opportunities across the sales funnel and customer lifecycle - Design, build and maintain Tableau dashboards delivering real-time insights to C-suite, revenue leadership and global sales teams - Partner with Revenue Ops, Marketing Ops, Sales and Finance to align analytics with business priorities - Ensure strong data governance and quality, main…
- Salesforce Administrator2Y 1M
Salesforce Administrator
Dext
• Providing high quality support to all users for Salesforce related questions, ensuring all enquiries are solved. • Contributing to the delivery of CRM projects and technology implementations, boosting efficiency. • Acting as the first line of support for CRM user support cases, addressing all support cases at all times. • Solving bugs, identifying new feature requests and triaging support tickets, contributing to business goals. • Cooperating with senior members of the team on a regular basis, developing business and technical skills. • Adhering to best practices whilst complying with all guidelines and regulations, increasing safety levels. • Executing other tasks including handling supp…
- XEROJOB
- Partner Account Mgr2Y 11M
Partner Account Manager – Partner Success
Xero
•Liaised with partners to engage in a collaborative sales conversation and provide solutions, exceeding KPIs. •Sourced sales opportunities to enhance the sales pipeline, generating accurate forecasts every month. •Designed innovative plans to secure long-term deals whilst in cooperation with the Partner and team. •Gained advanced knowledge in Xero with training and update webinars; communicated with customers. •Maintained and increased the percentage of certified partners, completing re-certification when needed. •Spearheaded new process improvements to help with inefficiencies and profitability growth regularly.
- SAGEJOB
- Key Account Mgr7M
Key Account Manager
Sage
• Oversaw key accounts within the accountants division of Sage (Top 100 Accountancy Practices in the UK). • Strengthened relationships with high-value clients as a result of understanding and exceeding their goals. • Recognised as the key interface to solve all initial enquiries, complaints and correspondence when required. • Coordinated duties within the administration, data analysis, business operations and regulatory compliance. • Achieved high client satisfaction levels by consistently guiding and helping them to meet their objectives.
- Account Mgr, Accountants D…1Y 11M
Account Manager, Accountants Division
Sage
• Ran a portfolio of 200 accountant partner relationships with full ownership of a territory worth £240,000. • Steered action plans and strategies to identify account growth opportunities, increasing partner spending. • Supervised partner engagement operations from initial conversions, contract negotiations and closing deals. • Grew retention levels with strong account management, issue resolution and relationship building. • Delivered business development plans and staff training operations for Sage in collaboration with partners.
- NEW MILLENNIA PAYROLL SERVICESJOB
- Payroll Mgr1Y
Payroll Manager
New Millennia Payroll Services Ltd
• Processed payroll requirements for various clients focusing on temporary works, overachieving targets. • Organised the end-to-end recruitment process, training and performance management of 12 payroll clerks. • Prepared payroll ranging formats including CIS, PAYE and limited company, ensuring long-term success. • Carried out background checks, added new workers and completed administrative duties when required.
- RETINUE HEALTHJOB
- Client Executive5M
Client Executive
Retinue Health
- DRC LOCUMS LIMITEDJOB
- Recruitment Consultant8M
Recruitment Consultant
DRC Locums Limited
- Job: Retinue Health — Client Executive · 2015-12 – 2016-05
- Job: New Millennia Payroll Services Ltd — Payroll Manager · 2016-06 – 2017-06 — • Processed payroll requirements for various clients focusing on temporary works, overachieving targets. • Organised the end-to-end recruitment process, training and performance management of 12 payroll clerks. • Prepared payroll ranging formats including CIS, PAYE and limited company, ensuring long-term success. • Carried out background checks, added new workers and completed administrative duties when required.
- Job: Dext — GTM Operations Lead · 2026-03 – present
- Job: Dext — Salesforce Administrator · 2023-01 – 2025-02 — • Providing high quality support to all users for Salesforce related questions, ensuring all enquiries are solved. • Contributing to the delivery of CRM projects and technology implementations, boosting efficiency. • Acting as the first line of support for CRM user support cases, addressing all support cases at all times. • Solving bugs, identifying new feature requests and triaging support tickets, contributing to business goals. • Cooperating with senior members of the team on a regular basis, developing business and technical skills. • Adhering to best practices whilst complying with all guidelines and regulations, increasing safety levels. • Executing other tasks including handling supp…
- Job: Dext — Senior GTM Operations Analyst · 2025-02 – 2026-03 — Driving data-led decision-making across Sales, Marketing and Revenue Operations by translating complex GTM data into actionable insights. Owning end-to-end reporting, dashboards and analytics to improve pipeline visibility, forecasting accuracy and overall revenue performance. - Analyse pipeline and revenue data to identify trends, risks and growth opportunities across the sales funnel and customer lifecycle - Design, build and maintain Tableau dashboards delivering real-time insights to C-suite, revenue leadership and global sales teams - Partner with Revenue Ops, Marketing Ops, Sales and Finance to align analytics with business priorities - Ensure strong data governance and quality, main…
- Job: Sage — Account Manager, Accountants Division · 2017-07 – 2019-06 — • Ran a portfolio of 200 accountant partner relationships with full ownership of a territory worth £240,000. • Steered action plans and strategies to identify account growth opportunities, increasing partner spending. • Supervised partner engagement operations from initial conversions, contract negotiations and closing deals. • Grew retention levels with strong account management, issue resolution and relationship building. • Delivered business development plans and staff training operations for Sage in collaboration with partners.
- Job: DRC Locums Limited — Recruitment Consultant · 2015-04 – 2015-12
- Job: Sage — Key Account Manager · 2019-06 – 2020-01 — • Oversaw key accounts within the accountants division of Sage (Top 100 Accountancy Practices in the UK). • Strengthened relationships with high-value clients as a result of understanding and exceeding their goals. • Recognised as the key interface to solve all initial enquiries, complaints and correspondence when required. • Coordinated duties within the administration, data analysis, business operations and regulatory compliance. • Achieved high client satisfaction levels by consistently guiding and helping them to meet their objectives.
- Job: Xero — Partner Account Manager – Partner Success · 2020-01 – 2022-12 — •Liaised with partners to engage in a collaborative sales conversation and provide solutions, exceeding KPIs. •Sourced sales opportunities to enhance the sales pipeline, generating accurate forecasts every month. •Designed innovative plans to secure long-term deals whilst in cooperation with the Partner and team. •Gained advanced knowledge in Xero with training and update webinars; communicated with customers. •Maintained and increased the percentage of certified partners, completing re-certification when needed. •Spearheaded new process improvements to help with inefficiencies and profitability growth regularly.
- School: The Marches School — GCSE
Skills
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