Ed Plaskow
AI GTM Lead - Financial Services @ Google
Google
ex-DeloitteGex-GumdropWith over 15 years of experience in strategy and innovation consulting, I specialise in guiding financial institutions through the complexities of artificial intelligence adoption.
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My current focus at Google is on accelerating the deployment of agentic AI, helping enterprise clients leverage our Gemini models and full AI stack, to solve highly complex, regulated business The AI landscape is moving at an unprecedented pace. Moving beyond proof-of-concept requires a rigorous approach to enterprise architecture, governance, and long-term business strategy. As the AI GTM Lead for Banking, I now partner with executives to bridge the gap between advanced technical capabilities and practical business value.
GTM Index
- GOOGLEJOB
- AI GTM Lead - Financial Se…1Y 11M
AI GTM Lead - Financial Services
Google
I am the AI GTM Lead for Banking in the UK - a role that includes: Architecting Enterprise AI at Scale: Leveraging Google’s full-stack AI ecosystem, from TPUs to Gemini, to deliver high-performance, compliant AI solutions for Tier-1 financial institutions. Bridging Strategy and Infrastructure: Guiding executive leadership on transitioning from model experimentation to enterprise-grade, agentic workflows that integrate securely with existing data environments. Operationalising Frontier Models: Partnering with product engineering to ensure that frontier AI capabilities meet the rigorous security and performance standards required by regulated financial markets.
- DELOITTEJOB
- Dir - GenAI & emerging tec…3Y 2M
Director - GenAI & emerging technologies
Deloitte
I lead the Private Sector GenAI team for Monitor Deloitte in the UK, helping large companies explore the opportunities in this emerging space and design and launch new concepts into the market.
- Dir - Innovation & Ventures2Y
Director - Innovation & Ventures
Deloitte
I led the Innovation & Ventures team within Monitor Deloitte, helping clients to respond to disruption and innovate more effectively. Responsible for people leadership, P&L management and team hiring.
- Senior Mgr4Y 10M
Senior Manager | Digital Strategy & Innovation
Deloitte
Part of the leadership team for Digital Strategy & Innovation, using corporate strategy, lean startup methods, technology and creative design to help organisations thrive in the digital world, making decisions about how, when and why to invest in Digital. Personally, I led Deloitte's Venture Path offering; our global lean startup proposition designed to help teach our clients how to respond to disruption and innovate more effectively.
- Consulting Mgr5Y
Consulting Manager
Deloitte
Corporate strategy consultant working with private sector clients on commercial due diligence, market entry strategy and growth strategy.
- GUMDROPJOB
- Founder5M
Founder
Gumdrop
In 2016 I took a sabbatical from Deloitte to test and validate my own venture concept, called Gumdrop. Gumdrop was a mobile adtech company designed to tackle some of the biggest issues in the ad industry today. Ad blocking and ad fraud are making it harder than ever for brands to reach consumers, so we built an entirely new ad format that people actually want to watch. Gumdrop's mobile app gave users the opportunity to earn free rewards and vouchers by watching branded content and video ads on their phone. In exchange, advertisers benefited from a direct channel to consumers and instead of paying for wasted impressions, only paid for completed video views. After a few months of market tes…
- Job: Google — AI GTM Lead - Financial Services · 2024-09 – present — I am the AI GTM Lead for Banking in the UK - a role that includes: Architecting Enterprise AI at Scale: Leveraging Google’s full-stack AI ecosystem, from TPUs to Gemini, to deliver high-performance, compliant AI solutions for Tier-1 financial institutions. Bridging Strategy and Infrastructure: Guiding executive leadership on transitioning from model experimentation to enterprise-grade, agentic workflows that integrate securely with existing data environments. Operationalising Frontier Models: Partnering with product engineering to ensure that frontier AI capabilities meet the rigorous security and performance standards required by regulated financial markets.
- Job: Deloitte — Director - GenAI & emerging technologies · 2021-06 – 2024-08 — I lead the Private Sector GenAI team for Monitor Deloitte in the UK, helping large companies explore the opportunities in this emerging space and design and launch new concepts into the market.
- Job: Deloitte — Consulting Manager · 2009-08 – 2014-08 — Corporate strategy consultant working with private sector clients on commercial due diligence, market entry strategy and growth strategy.
- Job: Deloitte — Director - Innovation & Ventures · 2019-06 – 2021-06 — I led the Innovation & Ventures team within Monitor Deloitte, helping clients to respond to disruption and innovate more effectively. Responsible for people leadership, P&L management and team hiring.
- Job: Gumdrop — Founder · 2016-01 – 2016-06 — In 2016 I took a sabbatical from Deloitte to test and validate my own venture concept, called Gumdrop. Gumdrop was a mobile adtech company designed to tackle some of the biggest issues in the ad industry today. Ad blocking and ad fraud are making it harder than ever for brands to reach consumers, so we built an entirely new ad format that people actually want to watch. Gumdrop's mobile app gave users the opportunity to earn free rewards and vouchers by watching branded content and video ads on their phone. In exchange, advertisers benefited from a direct channel to consumers and instead of paying for wasted impressions, only paid for completed video views. After a few months of market tes…
- Job: Deloitte — Senior Manager | Digital Strategy & Innovation · 2014-08 – 2019-06 — Part of the leadership team for Digital Strategy & Innovation, using corporate strategy, lean startup methods, technology and creative design to help organisations thrive in the digital world, making decisions about how, when and why to invest in Digital. Personally, I led Deloitte's Venture Path offering; our global lean startup proposition designed to help teach our clients how to respond to disruption and innovate more effectively.
- School: University of Nottingham - Nottingham University Business School — 1st Class, BA Hons, Industrial Economics
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