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Diederik van de Laarschot

BI Analyst (7y) | I help commercial leaders at NL construction contractors turn lost bids into closed work

Location n/agtme · universe-v1
FusioncraftTechex-Tata Steel in Europeex-Imtech Marine
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About

Mid-size construction contractors carry 1,500+ stalled quotes in Excel, hundreds of lost tenders nobody re-engaged, and dozens of dormant client relationships. Nobody has a system telling them which are worth chasing. I fix that.FusionCraft builds the HubSpot + n8n systems that turn chaotic, neglected construction pipeline into closed work:• Pipeline reactivation engine: every dormant quote scored, prioritised, surfaced with a re-engagement angle (not just dumped into a list)• Tender re-issue monitoring: alerts when projects you lost go back to tender under a new procurement window• Stakeholder turnover tracking: notified when your champion leaves or a new buyer takes over at a past prospect• Follow-up sequences that actually fire (not "I'll get to it next week")• AI agents for the commercial layer: drafting tender responses, qualifying inbound leads, summarising project briefsCustom-built per contractor in n8n + HubSpot. Delivered in 3 weeks.Background: 7 years building BI/automation inside enterprises (Tata Steel, Medux). Built and ran the full multi-channel outbound motion for a SaaS company at OptiPrice. 4 years front-line sales at Pepperminds before any of that.Running 5 pilots right now for NL construction contractors (20–200 employees).

Company history

  1. Tata Steel in EuropeProject Manager (Digital solutions)2018-01 – 2019-05 · 1y 4mo
  2. Imtech MarineStock System Analyist2013-02 – 2013-06 · 4 mo
  3. PeppermindsSales Representative2012-06 – 2016-06 · 4y
  4. FusioncraftTechGTM Engineer2025-06 – present · 1y 2mo
  5. BLACKBELT XP NetherlandsPower BI Specialist2023-10 – 2024-02 · 4 mo
  6. MeduxData Analyst & BI Developer2025-03 – present · 1y 5mo
  7. OptiPrice - Pricing toolBusiness Development Consultant2020-02 – 2021-02 · 1y
  8. Tata Steel in EuropeProduct Portfolio Specialist & BI Developer2019-05 – 2023-12 · 4y 7mo
  9. Go To Market EngineeringBusiness Development Consultantunknown – present
  10. No-company. (Self-employed.)Business Development Consultantunknown – present
  11. Mike OllefsBusiness Development Consultantunknown – present

Skills

n8nHubSpotautomationsqlHubSpot Sales HubSales AutomationData VisualizationData AnalyticsBusiness RequirementsProcess ModelingProcess DesignRequirements AnalysisDAXData ModelingStar SchemaVBA ExcelBusiness DevelopmentBusiness Intelligence (BI)SQL Server Integration Services (SSIS)Microsoft Power QueryExtract, Transform, Load (ETL)Microsoft Power Automate

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