Dan Sacchitella
GTM Strategy & Revenue Architecture | Enterprise Growth in Complex & Regulated Markets | AI, Automation & Enterprise Technology
I help technology companies translate strong products into scalable revenue. Through my firm Artifex RevCo, I work with leadership teams to design the go-to-market systems that connect product, sales, and strategy.
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Most organizations don’t struggle with technology — they struggle with the architecture that turns that technology into consistent growth. My work typically focuses on: • Designing GTM strategy and revenue architecture • Building sales motions for complex technical platforms • Aligning product, engineering, and commercial teams • Expanding strategic enterprise partnerships Because talent is often the constraint to growth, I also work with companies to identify and place key commercial and technical leadership roles through strategic recruiting partnerships. This combination allows me to help organizations not only design growth systems, but also build the teams required to execute them. Over the past decade I’ve worked across robotics, industrial automation, digital platforms, and enterprise software. Highlights include: • Launching a GTM motion that generated $9M ARR in 18 months at Emerson • Expanding a $17K pilot into a $10M enterprise transformation program • Advising technology companies on commercialization strategy and revenue architecture Before founding Artifex RevCo I held leadership roles across Emerson Automation Solutions, NECI, and emerging robotics companies. Earlier in my career I served as a S. Army logistics NCO, supporting operations for more than 6,000 personnel during deployment. Today my focus is helping companies move from technical capability to commercial scale.
GTM Index
- XPERIOR GLOBALJOB
- Co-Founder10M
Co-Founder
Xperior Global
Xperior Global is a go-to-market and revenue platform supporting companies operating in automation, industrial technology, and enterprise software. Our work focuses on building and scaling commercial organizations — including market entry strategy, customer acquisition, and the development of high-performing technical and revenue teams. I partner with clients to align talent, structure, and execution against their growth objectives, particularly in environments where the product is complex and the path to adoption is still being defined.
- ARTIFEX REVCOJOB
- Principal GTM Strategy Con…2Y 9M
Principal GTM Strategy Consultant
Artifex RevCo
Artifex RevCo works with technology companies to design revenue systems around complex technical platforms. Engagements typically include: • GTM strategy and revenue architecture design • Strategic partnership development • Commercial expansion planning • Leadership alignment across product, engineering, and sales teams In addition to strategy and advisory work, Artifex supports companies through strategic talent partnerships, helping identify and recruit key commercial and technical roles required to scale growth initiatives.
- ORISEJOB
- Key Account Executive1Y 2M
Key Account Executive | Life Science & Digital Platforms
Orise
Led enterprise engagements across North American life sciences organizations adopting digital platforms and engineering services. • Owned strategic client relationships within pharmaceutical and biotechnology organizations • Led cross-functional pursuits involving engineering, product, and commercial stakeholders • Managed complex enterprise sales cycles for cloud-based platforms supporting life sciences innovation initiatives • Worked closely with executive stakeholders to align digital transformation programs with commercial and operational objectives • Contributed to expansion of enterprise accounts through strategic opportunity identification and solution development Partnered with li…
- EMERSONJOB
- Software Solution GTM Leader1Y 9M
Software Solution GTM Leader | Americas
Emerson
- ADVANCING ROBOTICS IN CANNABISJOB
- Dir of Sales6M
Director of Sales
Advancing Robotics in Cannabis
Responsible for developing the entire sales, marketing and brand strategy for a robotics startup in the cannabis industry from square one. -Pre-Sold 80% of the expected build to markets in MA and MI. -Trained and managed direct reports in inside sales to generate new, qualified leads to convert. -Used cold visits to potential customers to understand the market, which was used to develop and refine the customer engagement strategy. -Developed a new website which included all of the copywriting. -Developed the entire marketing and brand strategy. -Focused on development of the optimal customer experience as the baseline for the entire sales strategy. -Implemented sales enablement tools to enh…
- NECIJOB
- Account Executive - Proces…5Y 5M
Account Executive - Process Systems and Software
NECI
I help customers find creative solutions to the challenges of the modern process control industry, using the most powerful Digital Platform in the world: the Emerson DeltaV DCS and Plantweb Ecosystem. -Increased territory revenue by over 100% in the first full year, and by an additional 50%+ the second year. -Sold high-cost solutions in a competitive and price-conscious market using solution selling and customer centric account development. -Coordinate multiple business unit representatives to provide customers with cross-technology solutions (DCS, instrumentation and valves). -Responsible for selling the latest PLC offerings (Machine Automation Solutions) from Emerson. Successfully sold t…
- DAILY THERMETRICSJOB
- Eastern Region Account Exe…2Y 5M
Eastern Region Account Executive / Sales Engineer
Daily Thermetrics
We specialize in providing high performance temperature instrumentation to the oil and gas and petrochemical industries. We are experts in improving process performance through the use of advanced monitoring solutions. Responsible for sales of advanced temperature monitoring solutions. Tasked with developing a green territory with strong competitive presence. Took negligible sales prior to 2014 (<$35k) to a track of $1.2MM in early 2016 (average territory sales ranged from $1MM to $2MM). -Directly responsible for managing technical training of new sales engineers. -Took negligible sales prior to 2014, to a track of $1.2MM in early 2016 (average territory sales ranged from $1MM to $2MM). -…
- HALEY & ALDRICHJOB
- Lab/Field Technician2Y 2M
Lab/Field Technician
Haley & Aldrich
Worked on a part-time, on-call basis, as a part of the co-op obligation for an engineering degree. Performed many bench-scale lab tests focused on removing organic compounds from groundwater using synthetic adsorbents. Gained extensive experience analyzing liquid and vapor samples using Gas Chromatography. Provided support in the development of environmental compliance documents for various clients. Spent 12 weeks in Corning, NY as the environmental compliance inspector on a hazardous waste construction site. Responsible for directing segregation of contaminated and hazardous soils, along with being responsible for soil sampling.
- CONSTELLATIONJOB
- Components Eng Technician8M
Components Engineering Technician
Constellation
Provided support to Components Engineering preparing various corrective actions in response to changing plant conditions. Provided research and field support to the Issue Response Team during a plant forced outage. Performed walk downs in the field to assess plant concerns and to become familiar with plant operations. Proficient in the use of software specific to Nine Mile Point. Returned to the plant for a final Co-Op from May 20th to August 23rd, 2013.
- US ARMYJOB
- Ammunition NCO, Marksmansh…9Y
Ammunition NCO, Marksmanship Instructor, Honor Guard
US Army
Primary duty while stateside was to train fellow soldiers in weapons marksmanship. Was responsible for training over 300 soldiers annually in rifle and pistol marksmanship, with a pass rate of over 95%. Expert qualifications held for all US Army small arms. Performed over 250 funeral and memorial services with the Military Forces Honor Guard, and trained several soldiers to do the same. Held secret clearance for duration of enlistment.
- Ammunition NCO1Y
Ammunition NCO
US Army
Responsible for the distribution of ammunition to over 6,000 troops in combat operations while deployed to Afghanistan. Managed 3 to 4 soldiers at any given time. Provided convoy security as a turret gunner, along with base security as a tower guard.
- Job: Xperior Global — Co-Founder · 2025-12 – present · 8 mo — Xperior Global is a go-to-market and revenue platform supporting companies operating in automation, industrial technology, and enterprise software. Our work focuses on building and scaling commercial organizations — including market entry strategy, customer acquisition, and the development of high-performing technical and revenue teams. I partner with clients to align talent, structure, and execution against their growth objectives, particularly in environments where the product is complex and the path to adoption is still being defined.
- Job: Artifex RevCo — Principal GTM Strategy Consultant · 2024-01 – present · 2y 7mo — Artifex RevCo works with technology companies to design revenue systems around complex technical platforms. Engagements typically include: • GTM strategy and revenue architecture design • Strategic partnership development • Commercial expansion planning • Leadership alignment across product, engineering, and sales teams In addition to strategy and advisory work, Artifex supports companies through strategic talent partnerships, helping identify and recruit key commercial and technical roles required to scale growth initiatives.
- Job: Orise — Key Account Executive | Life Science & Digital Platforms · 2024-04 – 2025-06 · 1y 2mo — Led enterprise engagements across North American life sciences organizations adopting digital platforms and engineering services. • Owned strategic client relationships within pharmaceutical and biotechnology organizations • Led cross-functional pursuits involving engineering, product, and commercial stakeholders • Managed complex enterprise sales cycles for cloud-based platforms supporting life sciences innovation initiatives • Worked closely with executive stakeholders to align digital transformation programs with commercial and operational objectives • Contributed to expansion of enterprise accounts through strategic opportunity identification and solution development Partnered with li…
- Job: Advancing Robotics in Cannabis — Director of Sales · 2021-09 – 2022-03 · 6 mo — Responsible for developing the entire sales, marketing and brand strategy for a robotics startup in the cannabis industry from square one. -Pre-Sold 80% of the expected build to markets in MA and MI. -Trained and managed direct reports in inside sales to generate new, qualified leads to convert. -Used cold visits to potential customers to understand the market, which was used to develop and refine the customer engagement strategy. -Developed a new website which included all of the copywriting. -Developed the entire marketing and brand strategy. -Focused on development of the optimal customer experience as the baseline for the entire sales strategy. -Implemented sales enablement tools to enh…
- Job: NECI — Account Executive - Process Systems and Software · 2016-04 – 2021-09 · 5y 5mo — I help customers find creative solutions to the challenges of the modern process control industry, using the most powerful Digital Platform in the world: the Emerson DeltaV DCS and Plantweb Ecosystem. -Increased territory revenue by over 100% in the first full year, and by an additional 50%+ the second year. -Sold high-cost solutions in a competitive and price-conscious market using solution selling and customer centric account development. -Coordinate multiple business unit representatives to provide customers with cross-technology solutions (DCS, instrumentation and valves). -Responsible for selling the latest PLC offerings (Machine Automation Solutions) from Emerson. Successfully sold t…
- Job: Daily Thermetrics — Eastern Region Account Executive / Sales Engineer · 2013-11 – 2016-04 · 2y 5mo — We specialize in providing high performance temperature instrumentation to the oil and gas and petrochemical industries. We are experts in improving process performance through the use of advanced monitoring solutions. Responsible for sales of advanced temperature monitoring solutions. Tasked with developing a green territory with strong competitive presence. Took negligible sales prior to 2014 (<$35k) to a track of $1.2MM in early 2016 (average territory sales ranged from $1MM to $2MM). -Directly responsible for managing technical training of new sales engineers. -Took negligible sales prior to 2014, to a track of $1.2MM in early 2016 (average territory sales ranged from $1MM to $2MM). -…
- Job: Haley & Aldrich — Lab/Field Technician · 2011-09 – 2013-11 · 2y 2mo — Worked on a part-time, on-call basis, as a part of the co-op obligation for an engineering degree. Performed many bench-scale lab tests focused on removing organic compounds from groundwater using synthetic adsorbents. Gained extensive experience analyzing liquid and vapor samples using Gas Chromatography. Provided support in the development of environmental compliance documents for various clients. Spent 12 weeks in Corning, NY as the environmental compliance inspector on a hazardous waste construction site. Responsible for directing segregation of contaminated and hazardous soils, along with being responsible for soil sampling.
- Job: Constellation — Components Engineering Technician · 2012-12 – 2013-08 · 8 mo — Provided support to Components Engineering preparing various corrective actions in response to changing plant conditions. Provided research and field support to the Issue Response Team during a plant forced outage. Performed walk downs in the field to assess plant concerns and to become familiar with plant operations. Proficient in the use of software specific to Nine Mile Point. Returned to the plant for a final Co-Op from May 20th to August 23rd, 2013.
- Job: US Army — Ammunition NCO, Marksmanship Instructor, Honor Guard · 2003-06 – 2012-06 · 9y — Primary duty while stateside was to train fellow soldiers in weapons marksmanship. Was responsible for training over 300 soldiers annually in rifle and pistol marksmanship, with a pass rate of over 95%. Expert qualifications held for all US Army small arms. Performed over 250 funeral and memorial services with the Military Forces Honor Guard, and trained several soldiers to do the same. Held secret clearance for duration of enlistment.
- Job: US Army — Ammunition NCO · 2008-01 – 2009-01 · 1y — Responsible for the distribution of ammunition to over 6,000 troops in combat operations while deployed to Afghanistan. Managed 3 to 4 soldiers at any given time. Provided convoy security as a turret gunner, along with base security as a tower guard.
- Job: Emerson — Software Solution GTM Leader | Americas · 2022-04 – 2024-01 · 1y 9mo
- School: Rochester Institute of Technology — Bachelors of Science, Chemical Engineering
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