Diana Gonzalez-Gonzalez

Houston, Texas, United States580 followers

Accenture

ex-N3

ex-hibu

My name is Diana Gonzalez, System Engineer by profession, with extensive experience in Go-to-Market (GTM) initiatives and a consummate Program and Project Manager, understanding end-to-end (E2E) business situations and coordinating processes or programs is easy for me.
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I enjoy creating innovative solutions to business challenges or implementing new processes to drive sales, efficiency, digital transformation or increase performance. I am a self-motivated, results oriented professional with extensive experience as Global Program Manager leading cross-functional teams in the development of integrated marketing strategies and business programs. I’m a strategic thinker with extensive project management qualifications. Proven performer in the development, implementation and deployment of leading-edge strategies, and programs ensuring that goals and process are established and aligned with company goals. Bilingual Spanish/English with extensive knowledge of Latin American, Global and US business and social culture.

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GTM Index

ACCENTUREJOB
1. Global Program Mgr
  5Y
N3JOB
1. Global Program Mgr
  5Y 8M
2. Multinational OEMs Lead fo…
  1Y 8M
HIBUJOB
1. Mgr Digital and Consumer G…
  1Y 8M
MICROSOFTJOB
1. Contract Consulter as Micr…
  8M
2. Contract Consulter as Cust…
  1Y
HEWLETT-PACKARDJOB
1. Latin America PMM
  2Y 10M
2. Latin America CRM Business…
  1Y 4M
3. Latin America Operations M…
  1Y 1M
4. Latin America VarDirect Mgr
  1Y 1M
5. Latin America eCommerce Bu…
  2Y 2M
COMPAQ COMPUTER CORPORATION (AQUIRED BY HEWLETT-PACKARD)JOB
1. PMM
  3Y 6M
COMPAQ COMPUTER CORPORATIONJOB
1. Training Coordinator
  2Y 8M

Job: Accenture — Global Program Manager · 2021-10 – present · 4y 10mo — Responsibilities Accountable for the strategy and execution of different programs for Microsoft • Oversee program modeling and mapping, system of record development, business requirements, capacity analysis, documentation, performance metrics definition and dashboard development to ensure appropriate services are aligned and comply with the Scope of Work. • Stakeholders Management. Develop strong relationship with Stakeholders facilitating program insights and learnings to drive business decisions, assuring that the programs business objectives, and process are aligned and executed based on KPIs, and strategy, seeking to grow the program over-time. • Lead, communicate and strategize with in…
Job: N3 — Global Program Manager · 2016-01 – 2021-09 · 5y 8mo — N3 - Acquired by Accenture in October 2021 Responsibilities • Accountable for the strategy and execution of the Global Partner Support Desk (Americas, Europe, Asia): Lead a cross functional team of 30 agents, covering 102 countries, 8 languages, providing support in operations, incentives, agreements, escalations, etc. Results: +7,500 queries, 95% of the cases resolved in 24 Hrs.
Job: N3 — Multinational OEMs Lead for Central America and Caribbean / Contract Consulter · 2014-04 – 2015-12 · 1y 8mo — Responsibilities: • Responsible for executing Microsoft’s OEM (Original Equipment Manufacturer - HP, Dell, Lenovo/IBM, Toshiba, Acer, Asus) strategy, for Central America and Caribbean Region, making sure investments and marketing activities were in place to drive assortment of Windows devices, designing programs to increase Office attach, and activities to increase sales and awareness of Microsoft Windows Server - ROK (reseller option kit) products. • Organize events and partners’ readiness across the region. • Establish ROBs (rhythm of the business) with each OEM to agree on the use of marketing funds, review new opportunities and performance milestones. Main Achievements: • 100% of the m…
Job: hibu — Manager Digital and Consumer GTM-USHispanic at hibu · 2012-07 – 2014-03 · 1y 8mo — Responsibilities: • Development and execution of the Go-to-Market (GTM) Strategy for the Digital Product Portfolio in the US Hispanic market. • Responsible for developing the overall marketing and business strategy for hibu’s Digital portfolio, targeting the US Hispanic SMB community with relevant, appealing, effective, business solutions and products such as Websites, SEO and SEM campaigns. • Assume leadership for sales, training, pricing internal/external communications, roadmap, and sales presentations. • Collaborating with top management, finance, local sales, and operations teams, making sure overall business objectives were aligned and executed. Main Achievements: • Successfully laun…
Job: Microsoft — Contract Consulter as Microsoft Partner Network Marketing Manager for Latam · 2011-10 – 2012-06 · 8 mo — Responsibilities: • Support the Microsoft Partner Network (MPN) Program strategy development. • Responsible for the strategy execution for recruiting new partners, and memberships continuity of existing partners through strategic marketing campaigns. • Contribute with communication strategy to elevate and communicate the value of doing business with Microsoft and the benefits of each one of Microsoft competencies by driving strategic initiatives and messaging around the value of being a certified Microsoft Partner through email, newsletter, social media, and Microsoft Portal. • Other responsibilities included long-terms capacity planning and reporting KPIs by country to assist country manag…
Job: Microsoft — Contract Consulter as Customer and Partner Contact Strategy Manager for SMSP Latam · 2010-09 – 2011-09 · 1y — Responsibilities • Drive and manage the Microsoft Relationship Program across the LATAM region: • Responsible for ensuring the end-to-end implementation, enhancement, and execution of the MRP (Customers and Partners contact strategy) across the LATAM region covering Corporate Accounts, Small and Medium Business (SMB) and Partners. • Key liaison between the leaders of Microsoft business segments, across all LATAM subsidiaries covering both sales and marketing local teams to help build strong sustainable customer relationships and identify and drive ongoing revenue opportunities. Main Achievements: • Provided monthly performance updates for management and stakeholders, reporting number of pa…
Job: Hewlett-Packard — Latin America Product Marketing Manager · 2006-08 – 2009-06 · 2y 10mo — • Development and implementation of the marketing and business strategy for CTO (Configure-To-Order) Enterprise Servers for LATAM • Full responsibility for Configure to Order (CTO) Servers product line across the region, including sales, marketing planning, campaign development, sales training, customer and partners engagement, new product launch, marketing communication and supply chain management. • Key liaison between LATAM region and Houston based factory. • Coordination with Factory and the subsidiaries on orders prioritization or special orders • Creation and implementation of a marketing intelligence program to monitor Servers prices across the region • Work with Product Business Man…
Job: Hewlett-Packard — Latin America CRM Business Planning Manager · 2005-03 – 2006-07 · 1y 4mo — Responsibilities: • Launch the Customer Driven Sales Methodology in the Latin America region. • Development and implementation of the CRM strategy, processes development, and metrics definition across the Latin America sales organization, encouraging the use of Siebel as the tool to assist management teams in analyzing the accuracy and feasibility of sales quota achievements. Main Achievements: • Aligned selling best practices with customer buying to provide consistency in sales execution approach. • Adopted and integrated a pipeline management initiative providing better visibility for end-to-end marketing and sales results.
Job: Hewlett-Packard — Latin America Operations Metrics Manager · 2004-01 – 2005-02 · 1y 1mo — Responsibilities: • Design the Latin America Operations Scorecard. • Define a full set of metrics for each area of responsibility for Latin America Operations organization ranging from effectiveness of marketing activities and conversion rates on HP websites to tracking sales, order cycle times, revenue recognition, collection, delivery performance, sales compensation, and customer satisfaction with the purchasing process. Main Achievements: • Delivered the LATAM Score card used to make informed strategic decisions, monitor end-to-end ongoing business performance, and established key change initiatives to improve customer and partner satisfaction and increase profitability.
Job: Hewlett-Packard — Latin America VarDirect Manager · 2002-11 – 2003-12 · 1y 1mo — Responsibilities: • Direct and institute a new route-to-market business model for Mexico. • Lead a cross-functional team of 12 in developing a web infrastructure and processes to sell HP products directly to resellers leveraging the eSotre infrastructure. • Oversee project modeling and mapping, system development, business requirements, financial analysis, sales, promotions, and performance metrics. • Influence other business units within the organization to sell their products through this new route-to-market. • Organize monthly meetings with top level management to present performance and new features or improvements to the process. Main Achievements: • Implementation of a new sales mode…
Job: Hewlett-Packard — Latin America eCommerce Business Manager · 2000-08 – 2002-10 · 2y 2mo — Responsibilities: • Accountable for the operations of the “eStore” for Latin America. • Planning and execution of the Internet sales strategy of Compaq products across Latin America targeting the small and medium business segment using the eStore infrastructure to buy the products. • Supervision a staff of four in developing the web infrastructure. • Revision and process improvement associated with the buying experience • Improvement of the Terms and Conditions. Main Achievements: • Successful in delivering $50 million in revenue across Latin America in 2 years period. • Improvement of Delivery Times from 10 to 5 business days within the main cities in Mexico and 3 business days for Mexico…
Job: Compaq Computer Corporation (aquired by Hewlett-Packard) — Product Marketing Manager · 1997-01 – 2000-07 · 3y 6mo — Responsibilities: • Develop and execute Enterprise Servers marketing and business strategy for Mexico. • Assume leadership for sales and marketing, training, pricing, internal/external communications, inventory management, roadmap presentations, performance planning, profitability, and market share growth. • Collaborate with Microsoft Mexico, Novell and Linux in the development and execution of marketing campaigns to increase the sales of Compaq Servers • Lead the rollout of new server sales strategy within Compaq eStore and retail channels Main Achievements: • Delivered $35 million in revenues, exceeding quota by 10% • Increased market share from 35% to 45% positioning Compaq Servers as t…
Job: Compaq Computer Corporation — Training Coordinator / Technical Support Engineer · 1994-04 – 1996-12 · 2y 8mo — Recruited from college as technical support engineer; advanced within two years to Training Coordinator, responsible for the development and implementation of pre-and post-sales training curriculum for sales team, distributors, and business partners. Main Achievements: • Managed a staff of 3 Instructors. • Successful inauguration of Compaq Training Center in Mexico City in house with capacity to host 50 people • Negotiated with a 3rd Party Education Provider to provide training covering the main cities with the capabilities to organize Training roadshows. • +500 courses delivered in 1 year.
School: Universidad La Salle, A.C. — Bachelor of Science, Information Technology

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ChannelProgram ManagementProduct MarketingForecastingSellingMarketing StrategySales ManagementE-commerceCompetitive AnalysisTeam ManagementProduct ManagementChannel PartnersIntegrated MarketingBusiness StrategyProject ManagementCross-functional Team LeadershipStrategyMarketingManagementCRM

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Diana Gonzalez-Gonzalez

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