Deeksha Awasthi
Strategic Marketing Initiatives | Growth Hacking | Content Strategy
IBMA seasoned professional with expertise in crafting impactful marketing, content, and communication strategies.
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I excel at building compelling brand narratives, driving data-driven stakeholder engagement, and generating qualified leads through tailored audience segmentation across EdTech, Healthcare, SaaS, IT/ITES, and BFSI sectors. I lead cross-functional teams in content and marketing, collaborating with technology, product, and sales to develop innovative, and end-to-end revenue-focused solutions. With a proven track record of scaling brands across India, MENA, the US, and APAC, I thrive in high-energy environments and have a keen eye for detail and execution.
GTM Index
- IBMJOB
- GTM Specialist1Y
GTM Specialist
IBM
- MAVEN SILICONJOB
- Head of Mktg5M
Head of Marketing
Maven Silicon
- JOVEJOB
- PMM4M
Product Marketing Manager
JoVE
- GREAT LEARNINGJOB
- Mktg Mgr, Enterprise1Y 9M
Marketing Manager, Enterprise
Great Learning
- Vertical Lead, Enterprise…1Y 1M
Vertical Lead, Enterprise Brand Initiatives
Great Learning
- SWAANTANAJOB
- Deputy General Mgr Mktg11M
Deputy General Manager Marketing
Swaantana
- TELEBU COMMUNICATIONS (FORMERLY SMSCOUNTRY NETWORKS)JOB
- Mktg and Content Mgr2Y 5M
Marketing and Content Manager
Telebu Communications (formerly SMSCountry Networks)
- INCNUT DIGITALJOB
- Associate Editor, Mktg1Y 7M
Associate Editor, Marketing
IncNut Digital
- T.I.M.E. (TRIUMPHANT INSTITUTE OF MANAGMENT EDUCATION)JOB
- Academic, Associate2Y 1M
Academic, Associate
T.I.M.E. (Triumphant Institute of Managment Education)
- DQ ENTERTAINMENTJOB
- Assistant Mgr1Y 7M
Assistant Manager
DQ Entertainment
- Job: DQ Entertainment — Assistant Manager · 2012-07 – 2014-02
- Job: Maven Silicon — Head of Marketing · 2025-02 – 2025-07
- Job: Telebu Communications (formerly SMSCountry Networks) — Marketing and Content Manager · 2018-03 – 2020-08
- Job: T.I.M.E. (Triumphant Institute of Managment Education) — Academic, Associate · 2014-03 – 2016-04
- Job: IBM — GTM Specialist · 2025-08 – present
- Job: JoVE — Product Marketing Manager · 2024-06 – 2024-10
- Job: Swaantana — Deputy General Manager Marketing · 2020-08 – 2021-07
- Job: Great Learning — Marketing Manager, Enterprise · 2022-09 – 2024-06
- Job: IncNut Digital — Associate Editor, Marketing · 2016-05 – 2017-12
- Job: Great Learning — Vertical Lead, Enterprise Brand Initiatives · 2021-08 – 2022-09
Skills
Playbooks
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Amazon Web Services (AWS)
Atlassian