Deeksha Awasthi

Strategic Marketing Initiatives | Growth Hacking | Content Strategy

Location n/a
IBMex-DQ Entertainmentex-Maven Silicon

A seasoned professional with expertise in crafting impactful marketing, content, and communication strategies.

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I excel at building compelling brand narratives, driving data-driven stakeholder engagement, and generating qualified leads through tailored audience segmentation across EdTech, Healthcare, SaaS, IT/ITES, and BFSI sectors. I lead cross-functional teams in content and marketing, collaborating with technology, product, and sales to develop innovative, and end-to-end revenue-focused solutions. With a proven track record of scaling brands across India, MENA, the US, and APAC, I thrive in high-energy environments and have a keen eye for detail and execution.

Career TimelineNOW → PAST

GTM Index

  1. IBMJOB
    1. GTM Specialist
      1Y
  2. MAVEN SILICONJOB
    1. Head of Mktg
      5M
  3. JOVEJOB
    1. PMM
      4M
  4. GREAT LEARNINGJOB
    1. Mktg Mgr, Enterprise
      1Y 9M
    2. Vertical Lead, Enterprise…
      1Y 1M
  5. SWAANTANAJOB
    1. Deputy General Mgr Mktg
      11M
  6. TELEBU COMMUNICATIONS (FORMERLY SMSCOUNTRY NETWORKS)JOB
    1. Mktg and Content Mgr
      2Y 5M
  7. INCNUT DIGITALJOB
    1. Associate Editor, Mktg
      1Y 7M
  8. T.I.M.E. (TRIUMPHANT INSTITUTE OF MANAGMENT EDUCATION)JOB
    1. Academic, Associate
      2Y 1M
  9. DQ ENTERTAINMENTJOB
    1. Assistant Mgr
      1Y 7M

Time in market 14Y 1MOpen 1Closed 9Stints 10

gtmindex.io/p/deeksha-awasthi

  1. Job: DQ Entertainment — Assistant Manager · 2012-07 – 2014-02
  2. Job: Maven Silicon — Head of Marketing · 2025-02 – 2025-07
  3. Job: Telebu Communications (formerly SMSCountry Networks) — Marketing and Content Manager · 2018-03 – 2020-08
  4. Job: T.I.M.E. (Triumphant Institute of Managment Education) — Academic, Associate · 2014-03 – 2016-04
  5. Job: IBM — GTM Specialist · 2025-08 – present
  6. Job: JoVE — Product Marketing Manager · 2024-06 – 2024-10
  7. Job: Swaantana — Deputy General Manager Marketing · 2020-08 – 2021-07
  8. Job: Great Learning — Marketing Manager, Enterprise · 2022-09 – 2024-06
  9. Job: IncNut Digital — Associate Editor, Marketing · 2016-05 – 2017-12
  10. Job: Great Learning — Vertical Lead, Enterprise Brand Initiatives · 2021-08 – 2022-09

Skills

Demand GenerationSocial Media OutreachB2B Marketing StrategyGo-to-Market StrategyVendor ManagementPost Production ManagementPre-production PlanningEducational TrainingTeam ManagementEmail MarketingAccount MarketingBrand BuildingEvent ManagementProduct Lifecycle ManagementGrowth StrategiesProduct MarketingBrand MarketingBrand StrategyContent MarketingStrategic Communications

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