David Watson CICB

Global Marketing & Events Leader | GTM Strategy | Pipeline Growth & Revenue Impact | Enterprise B2B | International Markets

Sageex-Lloyds Banking Groupex-Kaplan UK

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I’m a global marketing and events leader with a track record of delivering high-impact go-to-market strategies that drive pipeline, revenue, and customer engagement at scale.

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Currently leading global event GTM at Sage, I deliver flagship event strategies across EMEA, North America, APAC and South Africa — engaging audiences of 5,000+ and aligning closely with sales to maximise commercial return. My experience spans enterprise B2B and B2C organisations, where I’ve built and led high-performing teams, owned multi-million-pound budgets, and delivered measurable growth through integrated marketing strategies. I specialise in: • Go-to-market strategy and execution • Large-scale global events and audience acquisition • Pipeline generation and conversion optimisation • Sales and marketing alignment • Data-driven marketing and ROI measurement Previously, I held senior leadership roles at Kaplan, Lloyds Banking Group, and Citi, consistently delivering revenue growth, launching new products, and transforming marketing performance. I’m particularly passionate about turning strategy into execution — and ensuring marketing delivers real commercial impact. Open to connecting with professionals in marketing, events, and commercial Specialities: Event management, Multichannel insight led marketing programs, event management, brand development, brand activation, Leadership, Marketing Strategy, Direct Marketing, Results driven, Digital marketing, email marketing best practice, demand generation specialist