Davide Petramala
Agentic AI GTM Leader | Scaling Revenue, Partnerships & Market Adoption for AI, SaaS & CX Platforms | Voice AI, GenAI & Digital Employees | Former SoundHound AI GTM Leader | Tech Entrepreneur
As Head of GTM Retail and Personal Services at SoundHound AI, I lead the go-to-market strategy for the Smart Answering platform, an AI-powered voice assistant designed to enhance customer interactions across retail, fitness, wellness, and franchise brands.
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Utilizing my expertise in leadership, start-ups, and go-to-market strategy, I have collaborated with teams to scale adoption across hundreds of franchise units, drive new monetization models, and establish partnerships within the retail tech and telco ecosystems. With extensive experience in leadership and go-to-market strategy, I am passionate about leveraging AI to amplify customer engagement while supporting operational growth. My approach emphasizes creating innovative solutions that reduce complexity and deliver measurable impact. At SoundHound AI, I aim to empower businesses to enhance customer responsiveness and unlock new revenue opportunities through cutting-edge conversational AI technologies.
GTM Index
- SOUNDHOUNDJOB
- Head of GTM Smart Answerin…3M
Head of GTM Smart Answering Team
SoundHound
Led the go-to-market strategy, growth, and market expansion for SoundHound's Smart Answering platform, helping businesses leverage conversational and agentic AI to transform customer engagement. Responsible for sales strategy, partnerships, customer acquisition, and revenue growth across retail, fitness, health & wellness, home services, personal services, and multi-location franchise brands. Worked closely with customers, partners, and product teams to drive adoption, scale deployments, and deliver measurable business outcomes through AI-powered customer experiences
- Head of GTM Retail and Per…10M
Head of GTM Retail and Personal Services
SoundHound
Lead GTM strategy and execution for SoundHound’s Smart Answering platform—an AI-powered voice assistant deployed across retail, fitness, wellness, and service brands. • Scaled adoption across 100s of franchise units, increasing lead capture and responsiveness by 40% • Built and led partner ecosystem across franchise, retail tech, and telco verticals • Drove new monetization models for franchisors, enabling revenue-sharing from AI automation • Represented SoundHound at CES, NRF, and industry expos as a thought leader in AI-powered customer engagement
- Dir Strategic Partnerships2Y 10M
Director Strategic Partnerships
SoundHound
Building out our global ecosystem of strategic partners to help scale our Key GTM motions focused on automotive, Retail, Restaurant & QSR sectors
- SUBSPACEJOB
- VP of Global Sales5M
Vice President of Global Sales
Subspace
Backed by top Silicon Valley VCs, Subspace builds deep tech in global networking (Layer0 (DWDM) to Layer7). Run by top former Execs from Riot Games, SpaceX, Google, Facebook, Avaya and leading Telecom companies. The biggest multiplayer games in the world use Subspace to create the most competitive and engaging online experience possible.
- AVAYAJOB
- Senior Dir Avaya CPaaS5Y
Senior Director Avaya CPaaS
Avaya
Build and ran Global GTM team for the Avaya CPaaS platform core to the Avaya public cloud portfolio. Built Sales and Sales engineering team to support Avaya Global public cloud GTM. Responsible for building out developer community as well as pre-built composable use cases to help drive growth and success in the Avaya user and partner community
- EVP Sales and Sales Eng Es…10M
EVP Sales and Sales Engineering Esna Business Unit
Avaya
EVP Sales and Sales engineering for esna business unit at Avaya inc. Ran both Sales and Sales engineering team for the Esna Business unit focused on our cloud and mobile User experience for voice and video technology. Ran a enterprise team 100% focused on supporting Avaya and avaya partners push Aura solutions with our embedded SAAS based user experiences. Also managed mid market SMB team Driving customer success for our transformational Cisco and Avaya collaboration tools. Managed Global team servicing North America, LATAM, EMEA, and Asiapac regions.Exceed monthly and quarterly targets since acquisition and retain market growth for the business unit
- ZANG (AN AVAYA COMPANY)JOB
- Managing Dir4Y
Managing Director
Zang (an Avaya company)
Zang (www.Zang.io) is a leading innovator providing a communication platform, open APIs, and communication applications as a service. Zang delivers collaboration and communications to the Cloud enabled economy. Zang will be delivering collaboration technology anywhere and everywhere at cloud speed with rapid agile innovation that is tailored to meet dramatic market innovations and address the mass migration of business applications and infrastructure to the cloud..
- ESNA TECHNOLOGIESJOB
- Executive VP15Y 4M
Executive Vice President
Esna Technologies
Manage global sales ,business development, & marketing teams as well as execute esna's global go to market strategies for our Cloud enablement initiative. Founder and part of the executive team that successfully sold to Avaya in 2015
- Job: SoundHound — Head of GTM Smart Answering Team (Head of GTM Engineering) · 2026-03 – 2026-06 · 3 mo — Led the go-to-market strategy, growth, and market expansion for SoundHound's Smart Answering platform, helping businesses leverage conversational and agentic AI to transform customer engagement. Responsible for sales strategy, partnerships, customer acquisition, and revenue growth across retail, fitness, health & wellness, home services, personal services, and multi-location franchise brands. Worked closely with customers, partners, and product teams to drive adoption, scale deployments, and deliver measurable business outcomes through AI-powered customer experiences
- Job: SoundHound — Head of GTM Retail and Personal Services (Head of GTM Engineering) · 2025-05 – 2026-03 · 10 mo — Lead GTM strategy and execution for SoundHound’s Smart Answering platform—an AI-powered voice assistant deployed across retail, fitness, wellness, and service brands. • Scaled adoption across 100s of franchise units, increasing lead capture and responsiveness by 40% • Built and led partner ecosystem across franchise, retail tech, and telco verticals • Drove new monetization models for franchisors, enabling revenue-sharing from AI automation • Represented SoundHound at CES, NRF, and industry expos as a thought leader in AI-powered customer engagement
- Job: SoundHound — Director Strategic Partnerships · 2022-07 – 2025-05 · 2y 10mo — Building out our global ecosystem of strategic partners to help scale our Key GTM motions focused on automotive, Retail, Restaurant & QSR sectors
- Job: Subspace — Vice President of Global Sales · 2022-01 – 2022-06 · 5 mo — Backed by top Silicon Valley VCs, Subspace builds deep tech in global networking (Layer0 (DWDM) to Layer7). Run by top former Execs from Riot Games, SpaceX, Google, Facebook, Avaya and leading Telecom companies. The biggest multiplayer games in the world use Subspace to create the most competitive and engaging online experience possible.
- Job: Avaya — Senior Director Avaya CPaaS · 2017-01 – 2022-01 · 5y — Build and ran Global GTM team for the Avaya CPaaS platform core to the Avaya public cloud portfolio. Built Sales and Sales engineering team to support Avaya Global public cloud GTM. Responsible for building out developer community as well as pre-built composable use cases to help drive growth and success in the Avaya user and partner community
- Job: Zang (an Avaya company) — Managing Director · 2015-01 – 2019-01 · 4y — Zang (www.Zang.io) is a leading innovator providing a communication platform, open APIs, and communication applications as a service. Zang delivers collaboration and communications to the Cloud enabled economy. Zang will be delivering collaboration technology anywhere and everywhere at cloud speed with rapid agile innovation that is tailored to meet dramatic market innovations and address the mass migration of business applications and infrastructure to the cloud..
- Job: Avaya — EVP Sales and Sales Engineering Esna Business Unit · 2015-05 – 2016-03 · 10 mo — EVP Sales and Sales engineering for esna business unit at Avaya inc. Ran both Sales and Sales engineering team for the Esna Business unit focused on our cloud and mobile User experience for voice and video technology. Ran a enterprise team 100% focused on supporting Avaya and avaya partners push Aura solutions with our embedded SAAS based user experiences. Also managed mid market SMB team Driving customer success for our transformational Cisco and Avaya collaboration tools. Managed Global team servicing North America, LATAM, EMEA, and Asiapac regions.Exceed monthly and quarterly targets since acquisition and retain market growth for the business unit
- Job: Esna Technologies — Executive Vice President · 2000-01 – 2015-05 · 15y 4mo — Manage global sales ,business development, & marketing teams as well as execute esna's global go to market strategies for our Cloud enablement initiative. Founder and part of the executive team that successfully sold to Avaya in 2015
- School: McGill University — BCOM, Business Administration and Management, General
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