David Gruskin
Outbound & RevOps Lead @ Storydoc | Cold Calling Killer | Builder of Modern Sales Motions | AI-Powered Storytelling for Revenue |
High-performing sales pro who’s built and trained outbound engines from scratch for startups across tech, SaaS, and compliance. I’m the guy who can cold call at 9 AM, design an AI workflow by lunch, and coach a team to quota by Friday.
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I’ve launched AI agent frameworks, optimized messy CRMs into revenue machines, and closed deals while building global SDR teams. Obsessed with process, results, and helping people break into tech sales the right way. Outside of work, I’m either training future SDRs, traveling, or convincing my dog that my laptop isn’t her bed. If you made it this far, we should probably connect before one of us gets another cold email.
GTM Index
- STORYDOCJOB
- Outbound & RevOps Lead4M
Outbound & RevOps Lead
Storydoc
Build and manage Storydoc’s sales development motion from the ground up while owning key RevOps and GTM initiatives. Own outbound across cold calling, email, LinkedIn, intent campaigns, and inbound follow-up. Build ICPs, messaging, sequences, lead scoring, prospecting processes, and campaign strategy. Manage HubSpot workflows, lead routing, lifecycle stages, dashboards, reporting, and CRM operations. Build and maintain automations across HubSpot, Lemlist, Intercom, Slack, Make.com, and other GTM tools. Improve nurture, speed-to-lead, lead management, and outbound infrastructure. Work cross-functionally with sales, marketing, product, and leadership to improve pipeline generation and G…
- First in/Founding BDR6M
First in/Founding BDR
Storydoc
Built and manage the outbound motion across multiple ICPs, regions, and buyer personas while supporting sales and marketing RevOps. Own prospecting strategy, messaging, cold calling, sequences, intent campaigns, inbound follow up, CRM workflows, lead routing, dashboards, and reporting. Created automations across lemlist HubSpot, Slack, Intercom, Mixpanel, Make.com, and other sales-engagement tools; helped improve speed-to-lead and MQL-to-SQL processes. Developed playbooks, scripts, objection handling, and campaign structures while contributing to closed-won revenue from first touch through handoff
- CLARISETJOB
- Co-Founder/GTM1Y 8M
Co-Founder/GTM
Clariset
Worked under Clariset as a fractional full-cycle AE and GTM operator supporting multiple early-stage SaaS, cybersecurity, AI workflow, and agent-based technology companies, including FeatherHQ, Singularity LPO, HuCheck Security, and other YC-backed startups. Owned the full outbound motion across prospecting, pipeline generation, demos, follow-up, and closing. Built outbound systems, messaging, cadences, targeting strategies, and GTM motions from the ground up. Supported RevOps across CRM structure, pipeline management, lead routing, reporting, workflow automation, and sales process optimization. Worked across AI agents, voice agents, AI workflow automation, cybersecurity, and other early-…
- WORKIZJOB
- BDR4M
BDR
Workiz
BDR at Workiz focused on driving qualified pipeline, building relationships, and creating real opportunities through consistent outbound execution. Conducted high-volume cold calling as the primary outbound channel, engaging owners and operators of small and mid-sized home-service businesses. Re-engaged older and nurtured MQLs, converting previously inactive leads into qualified sales conversations and booked demonstrations. Used a multi-channel approach combining phone, email, LinkedIn, and social outreach to improve prospect engagement and meeting conversion.
- GRAVYTYJOB
- Enterprise Account Executive2M
Enterprise Account Executive
Gravyty
Promoted internally to lead full-cycle sales across global nonprofit and education markets Manage Enterprise pipeline across the EU and NA Drive consultative sales and demos for Gravyty's Suite of tools Handle international procurement processes and complex sales cycle submissions Collaborate with SDRs and cross-functional teams Focus on strategic outreach, stakeholder alignment, and client value
- Account Executive HV/SMB3M
Account Executive HV/SMB
Gravyty
As an Account Executive specializing in high-velocity sales, I thrive in fast-paced environments where agility, strategy, and results are key. In my role, I focus on identifying opportunities, nurturing relationships, and delivering tailored solutions that align with client goals and drive measurable impact.
- BDR Team Lead5M
BDR Team Lead
Gravyty
As the BDR Team Lead at Gravyty, I'm responsible for guiding and supporting our BDR team to reach and exceed our goals. My role involves mentoring team members, refining our outreach strategies, and working closely with the leadership team to ensure we're aligned with the company's objectives. While handling my own outbound tasks, I’m still striving for the best in everything I do, both for myself and the team. I’m focused on driving our team’s performance and growth, using my experience as a top-performing BDR to help elevate our success.
- BDR8M
BDR
Gravyty
As a BDR at Gravyty, I focused on generating pipeline across global nonprofits and educational institutions. Prospected daily via email, phone, and LinkedIn Opened doors with targeted, value-driven outreach Booked qualified meetings consistently Built strong foundations in nonprofit tech and mission-driven sales
- CAIC - OUTSOURCING MOREJOB
- SDR/Customer Success Mgr1Y
SDR/Customer Success Manager
CAIC - Outsourcing More
- SELF EMPLOYEDJOB
- Personal Trainer8Y 3M
Personal Trainer
Self Employed
Certified personal trainer with 8+ years of client-focused experience Delivered personalized training and nutrition programs for diverse goals Built strong client relationships through early morning/evening sessions Partnered with local gyms on commission basis to expand client reach Maintained high retention through results-driven coaching and referrals Managed scheduling, communication, and admin independently Pursued continuous learning to stay current with fitness trends and techniques
- OUT THE BOX ACADEMYJOB
- English Teacher2Y
English Teacher
Out the box academy
Led curriculum planning, instruction, and assessment for Grades 10–12 English Designed programs covering grammar, literature, writing, and analysis Implemented engaging teaching methods to enhance student outcomes Mentored junior faculty and aligned curriculum with academic standards Organized extracurriculars including literary clubs and writing competitions Acted as liaison between department and school leadership for strategic planning
- TAX RELAXJOB
- Enterprise Account Executive2Y
Enterprise Account Executive
Tax Relax
Utilized strong interpersonal skills as an Account Executive to drive face-to-face sales and conduct client demonstrations for a cloud tax storage system, effectively fostering relationships and closing deals. Applied expertise in sales techniques to successfully promote and showcase the product, contributing to revenue growth and client satisfaction
- KEITH BLACK AND ASSOCIATESJOB
- Administrative Assistant1Y
Administrative Assistant
Keith Black And Associates
Assisted attorneys in locating debtors using investigative tools and databases Reported progress directly to the General Manager and supported recovery efforts Engaged with clients to resolve disputes and negotiate repayment terms Handled admin tasks: data entry, documentation, and file management Collaborated with accounts receivable to identify and act on delinquent accounts Improved tracing workflows, boosting recovery success rates Ensured confidentiality and compliance with legal debt collection practices
- Job: Self Employed — Personal Trainer · 2015 – 2023-04 — Certified personal trainer with 8+ years of client-focused experience Delivered personalized training and nutrition programs for diverse goals Built strong client relationships through early morning/evening sessions Partnered with local gyms on commission basis to expand client reach Maintained high retention through results-driven coaching and referrals Managed scheduling, communication, and admin independently Pursued continuous learning to stay current with fitness trends and techniques
- Job: Gravyty — Enterprise Account Executive · 2025-04 – 2025-06 — Promoted internally to lead full-cycle sales across global nonprofit and education markets Manage Enterprise pipeline across the EU and NA Drive consultative sales and demos for Gravyty's Suite of tools Handle international procurement processes and complex sales cycle submissions Collaborate with SDRs and cross-functional teams Focus on strategic outreach, stakeholder alignment, and client value
- Job: Gravyty — Account Executive HV/SMB · 2025-01 – 2025-04 — As an Account Executive specializing in high-velocity sales, I thrive in fast-paced environments where agility, strategy, and results are key. In my role, I focus on identifying opportunities, nurturing relationships, and delivering tailored solutions that align with client goals and drive measurable impact.
- Job: Gravyty — BDR Team Lead · 2024-08 – 2025-01 — As the BDR Team Lead at Gravyty, I'm responsible for guiding and supporting our BDR team to reach and exceed our goals. My role involves mentoring team members, refining our outreach strategies, and working closely with the leadership team to ensure we're aligned with the company's objectives. While handling my own outbound tasks, I’m still striving for the best in everything I do, both for myself and the team. I’m focused on driving our team’s performance and growth, using my experience as a top-performing BDR to help elevate our success.
- Job: Storydoc — First in/Founding BDR · 2026-02 – present — Built and manage the outbound motion across multiple ICPs, regions, and buyer personas while supporting sales and marketing RevOps. Own prospecting strategy, messaging, cold calling, sequences, intent campaigns, inbound follow up, CRM workflows, lead routing, dashboards, and reporting. Created automations across lemlist HubSpot, Slack, Intercom, Mixpanel, Make.com, and other sales-engagement tools; helped improve speed-to-lead and MQL-to-SQL processes. Developed playbooks, scripts, objection handling, and campaign structures while contributing to closed-won revenue from first touch through handoff
- Job: Workiz — BDR · 2025-10 – 2026-02 — BDR at Workiz focused on driving qualified pipeline, building relationships, and creating real opportunities through consistent outbound execution. Conducted high-volume cold calling as the primary outbound channel, engaging owners and operators of small and mid-sized home-service businesses. Re-engaged older and nurtured MQLs, converting previously inactive leads into qualified sales conversations and booked demonstrations. Used a multi-channel approach combining phone, email, LinkedIn, and social outreach to improve prospect engagement and meeting conversion.
- Job: Gravyty — BDR · 2024-05 – 2025-01 — As a BDR at Gravyty, I focused on generating pipeline across global nonprofits and educational institutions. Prospected daily via email, phone, and LinkedIn Opened doors with targeted, value-driven outreach Booked qualified meetings consistently Built strong foundations in nonprofit tech and mission-driven sales
- Job: Keith Black And Associates — Administrative Assistant · 2016-01 – 2017-01 — Assisted attorneys in locating debtors using investigative tools and databases Reported progress directly to the General Manager and supported recovery efforts Engaged with clients to resolve disputes and negotiate repayment terms Handled admin tasks: data entry, documentation, and file management Collaborated with accounts receivable to identify and act on delinquent accounts Improved tracing workflows, boosting recovery success rates Ensured confidentiality and compliance with legal debt collection practices
- Job: Out the box academy — English Teacher · 2019-03 – 2021-03 — Led curriculum planning, instruction, and assessment for Grades 10–12 English Designed programs covering grammar, literature, writing, and analysis Implemented engaging teaching methods to enhance student outcomes Mentored junior faculty and aligned curriculum with academic standards Organized extracurriculars including literary clubs and writing competitions Acted as liaison between department and school leadership for strategic planning
- Job: CAIC - Outsourcing More — SDR/Customer Success Manager · 2023-04 – 2024-04
- Job: Storydoc — Outbound & RevOps Lead · 2026-04 – present — Build and manage Storydoc’s sales development motion from the ground up while owning key RevOps and GTM initiatives. Own outbound across cold calling, email, LinkedIn, intent campaigns, and inbound follow-up. Build ICPs, messaging, sequences, lead scoring, prospecting processes, and campaign strategy. Manage HubSpot workflows, lead routing, lifecycle stages, dashboards, reporting, and CRM operations. Build and maintain automations across HubSpot, Lemlist, Intercom, Slack, Make.com, and other GTM tools. Improve nurture, speed-to-lead, lead management, and outbound infrastructure. Work cross-functionally with sales, marketing, product, and leadership to improve pipeline generation and G…
- Job: Tax Relax — Enterprise Account Executive · 2017-02 – 2019-02 — Utilized strong interpersonal skills as an Account Executive to drive face-to-face sales and conduct client demonstrations for a cloud tax storage system, effectively fostering relationships and closing deals. Applied expertise in sales techniques to successfully promote and showcase the product, contributing to revenue growth and client satisfaction
- Job: Clariset — Co-Founder/GTM · 2024-12 – present — Worked under Clariset as a fractional full-cycle AE and GTM operator supporting multiple early-stage SaaS, cybersecurity, AI workflow, and agent-based technology companies, including FeatherHQ, Singularity LPO, HuCheck Security, and other YC-backed startups. Owned the full outbound motion across prospecting, pipeline generation, demos, follow-up, and closing. Built outbound systems, messaging, cadences, targeting strategies, and GTM motions from the ground up. Supported RevOps across CRM structure, pipeline management, lead routing, reporting, workflow automation, and sales process optimization. Worked across AI agents, voice agents, AI workflow automation, cybersecurity, and other early-…
- School: Salesclass — Sales and Marketing Operations/Marketing and Distribution Teacher Education
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