David Cruickshank

ABM, B2B Marketing & AI

London4.7k followers
Userledex-Q5ex-UpSlide

Most GTM teams nail the strategy but struggle to make every touchpoint feel truly personal. At Userled, we help fix that.

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We power AI-native ABM campaigns that roll out the red carpet for every account, so teams like Stripe, Canva and Datadog can personalise every touch across ads, microsites and outreach. I'm hiring for our Commercial Associate team. It's a brilliant launchpad if you want to build a sales career at a fast growing startup. You get real pipeline, proper coaching, and room to grow fast.

Career Timeline

JobSchool

GTM Index

  1. USERLEDJOB
    1. BD Lead
      5M
    2. GTM
      1Y 4M
  2. UPSLIDEJOB
    1. Senior BDR
      1Y 1M
    2. BDR
      10M
  3. Q5JOB
    1. Research Analyst
      4M
  4. TRANSPORT FOR WALESJOB
    1. General Management Intern
      5M
  5. BETTERJOB
    1. Research Analyst
      3M

Time in market 6Y 1MOpen 4Closed 5Stints 9

gtmindex.io/p/david-cruickshank-00b2781b5

  1. Job: Q5 — Research Analyst · 2022-05 – 2022-09
  2. Job: Userled — Business Development Lead · 2026-03 – present
  3. Job: UpSlide — BDR · 2023-02 – 2023-12
  4. Job: Better — Research Analyst · 2020-07 – 2020-10
  5. Job: Userled — GTM · 2025-04 – present
  6. Job: Transport for Wales — General Management Intern · 2021-01 – 2021-06
  7. Job: UpSlide — Senior BDR · 2024-01 – 2025-02
  8. School: Cardiff University / Prifysgol Caerdydd — BSc, Business Management with Integrated Work Placement
  9. School: The Portsmouth Grammar School — A levels, Philosophy, Politics and Economics.

Skills

MakeLead GenerationPresentationsBusiness PlanningMarket ResearchBusiness StrategyBusiness DevelopmentSales

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