Danny Higdon
AI | Risk | Cybersecurity | Fintech | Aspiring Writer | Sober Sales Guy
I'm honored to be in practice as an enterprise seller. Working within fintech and payments for several years, I'm convinced that selling is half art and half science, and thus the journey of learning to be better will never end.
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I love learning about my customer's reality, and helping executives achieve a future state that drives business priorities through deep account research, ongoing discovery, crafting a powerful POV, executive relationship alignment, and working with cross-functional teams to solution the correct application of our product. I also believe there is infinite value in processes like BANT, MEDDPICC, Challenger, and others. Selling is half art and half science. I I'm the proud dad of Kaylee, Kate, Khloe, and Jackson, and married to a girl way out of my league, Kasie.
GTM Index
- ENTERPRISE SELLERSJOB
- Head of Coaching (Fraction…3Y 9M
Head of Coaching (Fractional)
Enterprise Sellers
Coaching sellers on sales process, best use of templates and tools, C-suite selling, writing business cases, executive alignment, and tactical play calling.
- COVERBASEJOB
- GTM Lead9M
GTM Lead
Coverbase
Continuing my work with our most strategic accounts at Coverbase, while serving the onboarding, training, and goal setting needs of our new team members in go-to-market roles!
- Head of Strategic Accounts…9M
Head of Strategic Accounts, Founding GTM
Coverbase
Working to build the co-pilot of vendor management.
- GREEN PAYMENTSJOB
- Advisor1Y 7M
Advisor
Green Payments
- CREWJOB
- Member7M
Member
CREW
- LOANPROJOB
- Dir of Sales, Financial In…1Y 1M
Director of Sales, Financial Institutions
LoanPro
- Own sales to banks and credit unions for the LoanPro platform. - Collaborating with our solution architects to design solutions to the biggest problems lenders face.
- PAYITOFFJOB
- GTM Advisor (Acquired by A…3Y 1M
GTM Advisor (Acquired by Array)
Payitoff
Provided strategic guidance on go-to-market (GTM) initiatives and partnership opportunities, enhancing sales process, and aided in developing the correct ICP • Led strategic deals with US Bank and Fidelity, resulting in a significant predictability and control of the sales process, resulting in over $3 million in new ARR
- DOCFOXJOB
- Enterprise Account Executi…2Y
Enterprise Account Executive (Acquired by nCino)
DocFox
Owned full-cycle sales to banks, credit unions, fintechs, and crypto institutions, achieving goal by implementing a sales process from outreach through signature • Implemented creative outreach and event strategies, resulting in 7X coverage of quota attainment in 6 months, showcasing exceptional sales execution and relationship building across leaders in banking • Activated an enterprise selling motion driven by 'formal evaluation partners' and MAPs, reducing the average deal cycle from 10 months to 5 months, enhancing sales efficiency and client engagement • Conducted Discovery, Demos, ROI presentations, and C-suite executive summaries on a regular basis
- LIVEVIEW TECHNOLOGIESJOB
- Enterprise Account Executive1Y 4M
Enterprise Account Executive
LiveView Technologies
Achieved 165% of quota in 2021 by owning sales to Fortune 500 retailers, both new logo and expansion, demonstrating exceptional sales execution • Won the 2020 Pitch Off competition across 32 AEs, showcasing outstanding presentation skills and competitive edge • Secured multi-year, 7-figure ARR contracts by executing targeted executive outreach and collaborating with Client Success, ensuring smooth onboarding and client satisfaction • - Key Deals - Target and Home Depot expansion
- MXJOB
- Enterprise Account Executive1Y 6M
Enterprise Account Executive
MX
Achieved 166% of YTD quota in 2020 by owning sales to medium-large regional banks in the mid-west region, demonstrating exceptional sales execution and revenue growth • Recognized as the top producer in org in new logo opportunities and pipeline revenue, showcasing strong business development and ability to qualify opportunities • Sold banking data enhancement, digital money management, and marketing solutions to enterprise clients, aligning with technical proficiency requirements in SaaS
- WORLDPAYJOB
- Regional Sales Mgr3Y 7M
Regional Sales Manager
Worldpay
Led a team of 10 Account Executives, achieving record sales through a 4DX leadership approach, driving a 17% increase in close rate and 118% Team QA • Recruited, trained, and coached new sales talent, developing GTM strategies that resulted in a 30% improvement in team sales on average per quarter • Successfully navigated change management, creating a high-performing sales environment, Meeting quota in 12 of 14 quarters
- Account Executive7M
Account Executive
Worldpay
Achieved 200% of quota by executing cold calls, leveraging client referrals, and developing new partnerships, demonstrating exceptional sales execution • Signed the largest bank partner in Worldpay history for the outside sales team, showcasing strong business development and relationship-building skills • Executed strategic outreach to medium-sized businesses, consistently exceeding sales targets and driving significant revenue growth
- Job: Worldpay — Regional Sales Manager · 2015-05 – 2018-12 — Led a team of 10 Account Executives, achieving record sales through a 4DX leadership approach, driving a 17% increase in close rate and 118% Team QA • Recruited, trained, and coached new sales talent, developing GTM strategies that resulted in a 30% improvement in team sales on average per quarter • Successfully navigated change management, creating a high-performing sales environment, Meeting quota in 12 of 14 quarters
- Job: Enterprise Sellers — Head of Coaching (Fractional) · 2022-11 – present — Coaching sellers on sales process, best use of templates and tools, C-suite selling, writing business cases, executive alignment, and tactical play calling.
- Job: MX — Enterprise Account Executive · 2018-12 – 2020-06 — Achieved 166% of YTD quota in 2020 by owning sales to medium-large regional banks in the mid-west region, demonstrating exceptional sales execution and revenue growth • Recognized as the top producer in org in new logo opportunities and pipeline revenue, showcasing strong business development and ability to qualify opportunities • Sold banking data enhancement, digital money management, and marketing solutions to enterprise clients, aligning with technical proficiency requirements in SaaS
- Job: LoanPro — Director of Sales, Financial Institutions · 2024-01 – 2025-02 — - Own sales to banks and credit unions for the LoanPro platform. - Collaborating with our solution architects to design solutions to the biggest problems lenders face.
- Job: Worldpay — Account Executive · 2014-09 – 2015-04 — Achieved 200% of quota by executing cold calls, leveraging client referrals, and developing new partnerships, demonstrating exceptional sales execution • Signed the largest bank partner in Worldpay history for the outside sales team, showcasing strong business development and relationship-building skills • Executed strategic outreach to medium-sized businesses, consistently exceeding sales targets and driving significant revenue growth
- Job: Coverbase — GTM Lead · 2025-11 – present — Continuing my work with our most strategic accounts at Coverbase, while serving the onboarding, training, and goal setting needs of our new team members in go-to-market roles!
- Job: DocFox — Enterprise Account Executive (Acquired by nCino) · 2022-01 – 2024-01 — Owned full-cycle sales to banks, credit unions, fintechs, and crypto institutions, achieving goal by implementing a sales process from outreach through signature • Implemented creative outreach and event strategies, resulting in 7X coverage of quota attainment in 6 months, showcasing exceptional sales execution and relationship building across leaders in banking • Activated an enterprise selling motion driven by 'formal evaluation partners' and MAPs, reducing the average deal cycle from 10 months to 5 months, enhancing sales efficiency and client engagement • Conducted Discovery, Demos, ROI presentations, and C-suite executive summaries on a regular basis
- Job: Payitoff — GTM Advisor (Acquired by Array) · 2021-10 – 2024-11 — Provided strategic guidance on go-to-market (GTM) initiatives and partnership opportunities, enhancing sales process, and aided in developing the correct ICP • Led strategic deals with US Bank and Fidelity, resulting in a significant predictability and control of the sales process, resulting in over $3 million in new ARR
- Job: Coverbase — Head of Strategic Accounts, Founding GTM · 2025-02 – 2025-11 — Working to build the co-pilot of vendor management.
- Job: LiveView Technologies — Enterprise Account Executive · 2020-06 – 2021-10 — Achieved 165% of quota in 2021 by owning sales to Fortune 500 retailers, both new logo and expansion, demonstrating exceptional sales execution • Won the 2020 Pitch Off competition across 32 AEs, showcasing outstanding presentation skills and competitive edge • Secured multi-year, 7-figure ARR contracts by executing targeted executive outreach and collaborating with Client Success, ensuring smooth onboarding and client satisfaction • - Key Deals - Target and Home Depot expansion
- Job: Green Payments — Advisor · 2025-01 – present
- Job: CREW — Member · 2026-01 – present
- School: Louisiana College — Marketing
- School: Tioga High School
Skills
Playbooks
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