Danilo Gonçalves

Brazil2k followers

Luxury Presence

ex-Wizards of the Coast

ex-Rockstar Coders

10x Certified Salesforce Architect with 10+ years of experience designing and implementing Salesforce solutions across consultancies and high-growth SaaS companies.
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Expert in Salesforce Sales Cloud, Service Cloud, CPQ, and Experience Cloud, with a strong track record of integrating Salesforce across complex revenue stacks. Experienced leading cross-functional teams, running discovery sessions, delivering architecture documentation, and implementing end-to-end solutions across industries including automotive, gaming, real estate, non-profit, and enterprise SaaS. Background in mechatronics engineering brings a systems-thinking perspective to every engagement.

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GTM Index

LUXURY PRESENCEJOB
1. Senior Salesforce Eng
  2Y 3M
LAB 54 - SALESFORCE CONSULTINGJOB
1. Salesforce Architect
  5Y 4M
WIZARDS OF THE COASTJOB
1. Senior Salesforce Developer
  9M
ROCKSTAR CODERSJOB
1. Salesforce Architect
  1Y 10M
CREATORIQJOB
1. Salesforce Architect
  1Y
GROUPE RENAULTJOB
1. Salesforce Solution Archit…
  2Y 5M
CGIJOB
1. Salesforce Solution Archit…
  7M
SPRINKLRJOB
1. Salesforce Developer and C…
  2Y 3M
EXIORJOB
1. Salesforce Developer and C…
  9M
SF INTERNATIONALJOB
1. R&D Intern
  1Y
UNIVERSIDADE DE SÃO PAULOSCHOOL
1. Bachelor of Eng (B.E.), Me…
  5Y 11M
THE AUSTRALIAN NATIONAL UNIVERSITYSCHOOL
1. Bachelor of Eng (BE), Mech…
  1Y 11M

Job: Luxury Presence — Senior Salesforce Engineer | GTM Engineer · 2024-07 – present · 2y 1mo — • Architected a SubscriptionLineItem data model from scratch (co-designed with the Enterprise Architect), replacing a contract-level-only revenue view with full product-level traceability — enabling Sales and CS teams to accurately track active products, costs, and changes across the full customer lifecycle in a 300+ user org • Built a Screen Flow adopted by both Sales and CS as the central mechanism for managing new sales, upgrades, downgrades, and contract addons — generating and updating SubscriptionLineItem records on every opportunity • Implemented a proactive renewal opportunity generation process, creating renewal opportunities in advance, giving CS structured visibility and a negoti…
Job: Wizards of the Coast — Senior Salesforce Developer · 2024-03 – 2024-12 · 9 mo — • Diagnosed a critical pre-order payment failure affecting 6,000 orders (~$90K) caused by expired payment authorization IDs — enhanced the payment service to detect and regenerate expired auth IDs at release date, recovering 90%+ of stuck orders • Implemented an automated retry framework with status tracking and counter logic, ensuring sporadic Apex failures are automatically requeued via batch rather than silently dropped • Refactored 20+ critical Apex classes (batches and services) to replace hardcoded US-specific logic with Custom Metadata, enabling international order-to-cash processing and supporting rollout to UK and EU markets — making future market additions a configuration change r…
Job: Rockstar Coders — Salesforce Architect · 2022-06 – 2024-04 · 1y 10mo — • Led end-to-end Salesforce implementations for 10+ non-profit organizations across the US — owning discovery sessions, ERD and process flow design, solution scoping, backlog definition, and hands-on delivery • Operated as Tech Lead within lean 3-person delivery teams (PM + Tech Lead + Admin/Dev), driving architecture decisions while remaining hands-on throughout development • Implemented a full donation management and volunteer tracking solution for a sports non-profit — integrating Classy for donation processing and deploying Volunteer4Salesforce to manage events, volunteer sessions, and attendance • Produced architecture deliverables for every engagement (ERDs, Process Flows, HLDs, scope…
Job: Lab 54 - Salesforce consulting — Salesforce Architect · 2021-06 – present · 5y 2mo — • Resolved a critical governor limit bottleneck in opportunity closed-won flows — reducing DML operations by 50% and execution time by 20% in one week of focused cleanup, eliminating recurring failures in a 100+ user org • Implemented Leandata to replace standard lead assignment rules, introducing configurable business-logic routing and native round robin — eliminating uneven lead distribution across the sales team • Managed 7 platform integrations (Pardot, Hubspot, Outreach, Gong, Clearbit, Zoominfo, Leandata), maintaining data visibility and workflow automation across the full revenue org • Maintained and extended a Salesforce CPQ setup covering 50+ products and 20 pricing rules, supporti…
Job: CreatorIQ — Salesforce Architect · 2021-06 – 2022-06 · 1y — • Resolved a critical governor limit bottleneck in opportunity closed-won flows — reducing DML operations by 50% and execution time by 20% in one week of focused cleanup, eliminating recurring failures in a 100+ user org • Implemented Leandata to replace standard lead assignment rules, introducing configurable business-logic routing and native round robin — eliminating uneven lead distribution across the sales team • Managed 7 platform integrations (Pardot, Hubspot, Outreach, Gong, Clearbit, Zoominfo, Leandata), maintaining data visibility and workflow automation across the full revenue org • Maintained and extended a Salesforce CPQ setup covering 50+ products and 20 pricing rules, supporti…
Job: Groupe Renault — Salesforce Solution Architect and Tech Lead · 2019-01 – 2021-06 · 2y 5mo — Brazil — Dealership CRM (Lightning Migration & Redesign) • Led the Lightning migration and full redesign of a dealership CRM community (originally built in Salesforce Classic in 2013), serving 500+ community users across 50+ Brazilian dealerships • Conducted requirements discovery sessions directly with dealership sales reps alongside UX designers — translating field-level insights into a revamped sales process that reduced lead creation from 40 required fields to 3 • Built a custom quota management system using custom objects (architected around license constraints), deployed across all 50+ dealerships, enabling sales managers to track individual rep performance in real time • Led a team o…
Job: CGI — Salesforce Solution Architect and Tech Lead · 2018-05 – 2018-12 · 7 mo — • Led a net-new Salesforce implementation for a UK energy market regulator — fully digitalizing a paper-based asset submission and management process for energy market participants • Built a customer-facing Experience Cloud community for energy asset submission and management, connected to a Sales Cloud internal review and approval workflow for customer staff • Architected a real-time integration between Salesforce and Customer internal energy grid management system, keeping energy assets in sync across platforms • Researched, selected, and built a CI/CD pipeline using Gearset and Azure DevOps — delivered before development began, establishing a clean deployment baseline from day one • Led…
Job: Sprinklr — Salesforce Developer and Consultant · 2016-01 – 2018-04 · 2y 3mo — • Contributed to a net-new CPQ implementation for a 600+ user global org — responsible for configuring 50+ products, 30+ pricing rules, and an Advanced Approvals workflow routing to sales managers, CS managers, directors, and legal based on discount thresholds • Extended the CPQ calculator with custom JavaScript to accurately calculate ARR on prorated quotes, resolving a gap in the standard pricing engine • Activated Gainsight by connecting it to Sprinklr's usage database and built two automated CTAs: an upsell trigger at 80% usage with 30% contract term remaining, and a churn risk trigger when usage fell below 10% after 2 months — giving CS a proactive playbook for both growth and retentio…
Job: Exior — Salesforce Developer and Consultant · 2015-03 – 2015-12 · 9 mo — • Built a Talend ETL pipeline running on the client's server to daily sync last-modified accounts and closed-won deals from Salesforce to Proteus ERP — eliminating manual double-entry for the sales team of a Brazilian construction developer • Progressed from support developer to coordinating colleagues' work across multiple client accounts, reporting delivery status to account managers • Conducted Salesforce training sessions for clients and partners post-implementation Tech Stack: Salesforce Sales Cloud, Service Cloud, Apex, Flow, REST APIs, Talend
Job: SF International — R&D Intern · 2013-12 – 2014-12 · 1y — Research and Development Intern at empresa Sistemas de Fluxos Indústria e Comércio Ltda. Mainly activities: > Design and review of mechanical technical drawings (SolidWorks) > Review of electric circuits designs > Development of microcontrollers program (PIC) > Development of integration using XBEE and Bluetooth technologies
Job: Go To Market Engineering — Salesforce Developer and Consultant · unknown – present
Job: Mike Ollefs — Salesforce Developer and Consultant · unknown – present
Job: No-company. (Self-employed.) — Salesforce Developer and Consultant · unknown – present
School: Universidade de São Paulo — Bachelor of Engineering (B.E.), Mechatronics, Robotics, and Automation Engineering · 2009 – 2014
School: The Australian National University — Bachelor of Engineering (BE), Mechatronics, Robotics, and Automation Engineering · 2012 – 2013

Skills

SalesforceSecurityTechnical SpecsDatabase TriggersTechnical RequirementsTechnical DocumentationSOQLSolution ArchitectureCode ReviewSkilled Multi-taskerData QualitySystem MaintenanceUser ManagementDashboardsBusiness AnalysisAgile Project ManagementLightning Web ComponentsWritten CommunicationCommunicationCertified Salesforce.com DeveloperSalesforce Nonprofit Success Pack (NPSP)

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Danilo Gonçalves

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