Dakshin Karthik

GTM Engineer and Marketing ops at Astra security | GTM & Marketing Operations Specialist | Skilled in HubSpot, Clay/Bitscale, No-Code Integrations & AI-Driven Revenue Workflows

Chennai, Tamil Nadu, India2.6k followers

Astra Security

ex-Spendflo

ex-Intellect Design Arena Ltd

Experienced Automation Specialist with expertise in Marketing Operations, Market Research, and CRM management.
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I have a demonstrated history of working in the management consulting and SaaS industries, contributing to critical business functions and driving operational excellence. I played a key role in establishing the LDR (Market Research) function from the ground up, ensuring streamlined processes and effective outcomes. Additionally, I have successfully managed CRM data migration projects, facilitated seamless integrations between tools, and optimized data flow between HubSpot and Salesforce. As a TAM (Total Addressable Market) specialist, I excel at delivering insights that empower sales and marketing teams to achieve their goals. Key Skills: • Lead Generation and Automation • Marketing Operations • Sales Support and Enablement • Market Research Tools Proficiency: • ZoomInfo • Seamless • Apollo • 6sense • HubSpot • Freshsales • LinkedIn Sales Navigator • Salesforce • Lusha • Clay • Bitscale Driven by innovation and results, I am committed to helping organizations optimize their marketing and sales functions through automation and data-driven strategies.

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GTM Index

ASTRA SECURITYJOB
1. GTM Eng & Mktg ops
  7M
SCRUT AUTOMATIONJOB
1. GTM Eng
  7M
2. Team Lead Mktg Database
  1Y
SPENDFLOJOB
1. Mktg Research & operations…
  1Y 1M
HIPPO VIDEOJOB
1. Assistant Mgr-Market Resea…
  1Y 2M
FRESHWORKSJOB
1. Mktg Research Executive
  2Y 6M
FROST & SULLIVANJOB
1. Mktg Automation Specialist
  1Y 2M
SRM UNIVERSITYSCHOOL
1. Master of Business Adminis…
  2Y 11M
BIGDATABEES CONSULTING SERVICESJOB
1. Internship Trainee
  3M
INTELLECT DESIGN ARENAJOB
1. Summer Intern
  1M
SRR ENGINEERING COLLEGESCHOOL
1. Bachelor of Eng - BE, Comp…
  4Y 11M

Job: Spendflo — Marketing Research & operations Manager · 2023-06 – 2024-07 · 1y 1mo — 1. Established and led the MRE team from inception, managing and mentoring a team of four high-performing LDRs to drive lead generation and data enrichment. 2. Executed a successful data migration project, ensuring accurate transfer and validation of customer and prospect data between Pipedrive systems and Salesforce. 3. Maintained and enriched Salesforce and HubSpot CRM data, ensuring data integrity, deduplication, and compliance with hygiene best practices to improve sales and marketing effectiveness. 4. Configured and managed Salesforce lead assignment rules, data validation, report generation, and automation to optimize sales processes. 5. Troubleshot and resolved integration issues bet…
Job: Intellect Design Arena Ltd — Summer Intern · 2017-06 – 2017-07 · 1 mo — * Mastering the new and the most innovative technique of Design thinking to solve the problems. *Extensive Secondary Research of similar concept used by other Industries *Report submitted on research done.
Job: Frost & Sullivan — Marketing Automation Specialist · 2018-06 – 2019-08 · 1y 2mo — 1. Conducted extensive secondary research across global industries to support event-based insights and decision-making. 2. Performed market research and analysis on new accounts and contacts, evaluating their complete profiles for business opportunities. 3. Generated and maintained reports using MS Excel to track and analyze research findings. 4. Created and managed email databases for lead generation and email marketing campaigns. 5. Expanded CRM database by adding new accounts and contacts for future sales and marketing outreach. 6. Updated and maintained CRM data in Saleslogix, ensuring accuracy and completeness. 7. Proactively deployed CRM insights to measure and improve campaign effect…
Job: Hippo Video — Assistant Manager-Market Research · 2022-03 – 2023-05 · 1y 2mo — 1. Innovative Analyst and Researcher with hands-on experience in various tools and CRM systems. 2. Designed and implemented workflows and cadences to establish a high-performing LDR team. 3. Enabled sales and marketing teams through a combination of manual and automated processes using various tools and techniques. 4. Led a team of six in sales operations, enablement, and support, driving efficiency and process optimization. 5. Ensured CRM(Hubspot) hygiene by maintaining data integrity, deduplication, and enrichment. 6. Supported Marketing and Sales teams in lead scrubbing and account enrichment through automation techniques, as well as manual extraction via LinkedIn, ZoomInfo, Seamless, an…
Job: Scrut Automation — Team Lead Marketing Database · 2024-07 – 2025-07 · 1y — 1. Leading a team of three LDR professionals by streamlining the automation process for account and contact mining, ensuring they meet daily/weekly KPIs. 2. Automated ICP validation and industry classification, transitioning from manual processes to Clay and Bitscale-based solutions.Designed and implemented end-to-end automation for lead and account enrichment, leveraging various tools to enhance efficiency. 3. Designed and implemented end-to-end automation for lead and account enrichment, leveraging various tools to enhance efficiency. 4. Evaluated, onboarded, and integrated new tools for LDR and Marketing Ops, optimizing workflows. 5. Maintaining HubSpot data integrity and hygiene across…
Job: Scrut Automation — GTM Engineer · 2025-08 – 2026-03 · 7 mo — 1. Integrated and automated tools across the GTM stack, including HubSpot, Zapier, Make.com, OpenAI, Lusha, ZoomInfo, SignalHire, Google Sheets, Amplemarket, Nooks, Salesloft, Factors, Apollo.io, and Clay/Bitscale. 2. Designed and built scalable workflows for account and lead capture, enrichment, routing, and follow-ups. 3. Collaborated with Marketing, Sales, Demand Generation, and Partnership teams to identify process gaps and deploy automation-based solutions. 4. Configured intelligent triggers using APIs, webhooks, and no-code platforms to streamline operations. 5. Leveraged OpenAI and LLMs to summarize account and lead enrichment data, and created ICP-based prompts to generate actionabl…
Job: Bigdatabees Consulting Services — Internship Trainee · 2018-02 – 2018-05 · 3 mo — *Learned the big data bees technology to manage traffic intelligence. *Suggested and worked for the project of traffic intelligence in OMR road. *Submitted an presentation along with the report for research done along with suggestions.
Job: Freshworks — Marketing Research Executive · 2019-09 – 2022-03 · 2y 6mo — 1. Facilitated effective team communication and information sharing for meetings. 2. Contributed to continuous process improvement through proactive problem-solving and strategic suggestions. 3. Maintained high energy and productivity in fast-paced work environments. 4. Conducted targeted prospect research based on SDR requests, leveraging LinkedIn and ZoomInfo to gather key details (name, email, direct number). 5. Analyzed and verified account details from TAM sheets, including employee size and industry, before updating CRM upon SDR approval, ensuring ticket closure within SLA. 6. Incorporated feedback into data extraction processes to enhance lead quality through a continuous improvement…
Job: Astra Security — GTM engineer & Marketing ops · 2026-03 – present · 5 mo
School: SRM University — Master of Business Administration - MBA, Marketing/operations · 2016 – 2018
School: srr engineering college — Bachelor of Engineering - BE, Computer Science · 2012 – 2016

Skills

ClayApolloHubSpotSalesforceAmplemarketSalesloftLushaOutreachCognismautomationClaude SkillsBitscalenookssignalhireHubSpot Sales HubHubSpot Marketing HubMarket ResearchMarketing OperationsGoogle WorkplaceSalesforce.com AdministrationMarketing Campaign ManagementLusha B2B Lead Enrichment

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Dakshin Karthik

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