Cristina Goeke
VP Transformation | Customer Success, RevOps & GTM | $7B ARR · €1.5B TCV | ex-Cisco · Vodafone · Siemens Nixdorf
ex-CiscoAfter 20+ years leading GTM and operational transformations across Fortune 500 technology companies — including post-merger integrations, technology driven transformations and GTM /Customer Success operations at scale — I recently relocated with my family from San Francisco to…
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Düsseldorf. I'm seeking my next purpose-driven leadership role where I can architect operational excellence that drives meaningful growth. I'm an operational leader who thrives at the intersection of complexity and growth. Whether it's a telco becoming an AI-native techco, a fintech scaling from $100M to $1B+, or a SaaS company building enterprise-grade RevOps, I architect the operational foundations that enable commercial success. Having scaled subscription GTM CS operations from $1B to $7B ARR at Cisco while leading AI-driven transformation programs, I bring both strategic vision and execution excellence. My international experience across EMEA, APAC, and Americas, positions me uniquely for operational leadership roles requiring both growth acceleration and governance maturity. What I bring: At Cisco, I held VP-equivalent scope with enterprise-wide accountability for a 2,000+ person matrix organization (35 direct senior leaders), designing the Customer Success and Renewals operating model that supported subscription transformation. I owned territory quota planning, coverage modeling, forecasting, and operating cadences integrated across Sales, CS, Renewals, and Engineering — enabling scale from $1B to $7B ARR. I led AI programs that improved renewal probability by 18% and churn-risk accuracy by 13%, demonstrating ML-driven resource optimization at scale with embedded governance. At Vodafone, I directed global pre-sales operations across EMEA, APAC, and Americas, establishing scalable frameworks for strategic enterprise customers (€1.5B+ TCV) while navigating compliance, legal, and data privacy requirements. Deep expertise in role design, territory quota planning, forecasting, governance setup, RevOps, and post-merger integrations. GTM Tech Stack expertise. Currently exploring: VP Revenue Operations | VP Customer Success Strategy & Operations | VP Sales Operations | VP Commercial Transformation | Chief of Staff to CRO Drawn to: tech, telcos transforming to AI-native models, AI-native companies building operational maturity, and fintech scaling with regulatory complexity. Fluent in English, German, French, Romanian. Executive MBA from HEC Paris. Based in Düsseldorf, open globally. Let's connect if you're building operational excellence at scale or leading GTM transformation.
GTM Index
- CISCOJOB
- SENIOR Dir GTM (GTM) AND T…3Y 11M
SENIOR DIRECTOR GTM (GO-TO-MARKET) AND TRANSFORMATION
Cisco
- CUSTOMER SUCCESS Dir GERMA…2Y 11M
CUSTOMER SUCCESS DIRECTOR GERMANY, BOARD MEMBER (GLT)
Cisco
- VODAFONEJOB
- PRE-SALES Dir, CONNECTIVIT…4Y 11M
PRE-SALES DIRECTOR, CONNECTIVITY AND SECURITY B2B COMPLEX CUSTOMER SOLUTIONS
Vodafone
- HEAD OF 4G ROLLOUT - NETWO…1Y 11M
HEAD OF 4G ROLLOUT - NETWORK SUPPLIER, SPEND AND ORDER MANAGEMENT
Vodafone
Scope: €4B cash-out; team of 17: Germany. Accountability: optimization of network resource allocation amounting to a total operating free cash flow investment of EUR4 billion, organic investment program Spring being the main driver. Further focus areas: evolution of the order management process, commercial and contractual steering of network vendors.
- HEAD OF NETWORK Eng CENTRA…2Y 11M
HEAD OF NETWORK ENGINEERING CENTRAL EUROPE TRANSFORMATION
Vodafone
Scope: Matrix 850+ FTEs; €1.5B cash-out Accountability: steer the implementation of a Central European Network Engineering organisation as a vertical technology function in the region (Germany, Netherlands, Czech and Hungary) Appointed to: drive the design of the Engineering Shared Service Centre Operating Model and its main components (Technical, Financial, Supplier Management and HR); identify regional synergies, best practice potential and optimization opportunities; program manage the business integration activities and drive the change both on organisational and transactional level
- HEAD OF SERVICE MANAGEMENT…4Y 11M
HEAD OF SERVICE MANAGEMENT CENTRAL REGION & EMAPA - INFORMATION SERVICES
Vodafone
Scope: Direct Reports: 12 Service Managers ; Matrix 1,200+ FTEs; €440M cash-out Appointed to: establish and manage ongoing relationship being the primary interface in all activities related to IS Services Implementation and Delivery (Data Centre, Global Applications, Vendor Management, IT Architecture); increase technology integration level between local and global, enable appropriate delivery of IS programmes (on time, to budget, to quality)
- HEAD OF CONTROLLING IT CUS…2Y 11M
HEAD OF CONTROLLING IT CUSTOMER SERVICES
Vodafone
- SIEMENS NIXDORF INFORMATIONSSYSTEMEJOB
- Lead Acquisition Integrati…2Y 11M
Lead Acquisition Integration Siemens Nixdorf/Dassault France
Siemens Nixdorf Informationssysteme
Provide strategic and financial direction during the merger of the two local entities (Wincor Nixdorf and Dassault), ensure compliance, controls and reporting requirements are met according to company & statutory requirements
- APJC Spin-Off Nixdorf/Siem…2Y 11M
APJC Spin-Off Nixdorf/Siemens Transformation Lead for Enterprise Processes and Software
Siemens Nixdorf Informationssysteme
Lead major regional transformation program, enterprise processes and systems; Development and Roll-out of an integrated solution (contract management, call center, logistics, repair and refurbishment, Management and KPIs Reporting). 10+ APJC Legal Entities
- EMEA and AMER Spin-Off Nix…3Y 11M
EMEA and AMER Spin-Off Nixdorf/Siemens Transformation Lead Enterprise Processes and Software
Siemens Nixdorf Informationssysteme
Ensure the operational and financial integration of 30+ Wincor Nixdorf affiliates after the carve-out from Siemens Group and the acquisition by Kohlberg Kravis Roberts and Goldman Sachs. Global IT Rollout Lead (SAP) for the new created Banking & Retail Division: HR, Finance, Service Processes and Logistics, CRM
- Job: Vodafone — HEAD OF 4G ROLLOUT - NETWORK SUPPLIER, SPEND AND ORDER MANAGEMENT · 2014 – 2015 · 1y — Scope: €4B cash-out; team of 17: Germany. Accountability: optimization of network resource allocation amounting to a total operating free cash flow investment of EUR4 billion, organic investment program Spring being the main driver. Further focus areas: evolution of the order management process, commercial and contractual steering of network vendors.
- Job: Vodafone — HEAD OF NETWORK ENGINEERING CENTRAL EUROPE TRANSFORMATION · 2012 – 2014 · 2y — Scope: Matrix 850+ FTEs; €1.5B cash-out Accountability: steer the implementation of a Central European Network Engineering organisation as a vertical technology function in the region (Germany, Netherlands, Czech and Hungary) Appointed to: drive the design of the Engineering Shared Service Centre Operating Model and its main components (Technical, Financial, Supplier Management and HR); identify regional synergies, best practice potential and optimization opportunities; program manage the business integration activities and drive the change both on organisational and transactional level
- Job: Vodafone — HEAD OF SERVICE MANAGEMENT CENTRAL REGION & EMAPA - INFORMATION SERVICES · 2008 – 2012 · 4y — Scope: Direct Reports: 12 Service Managers ; Matrix 1,200+ FTEs; €440M cash-out Appointed to: establish and manage ongoing relationship being the primary interface in all activities related to IS Services Implementation and Delivery (Data Centre, Global Applications, Vendor Management, IT Architecture); increase technology integration level between local and global, enable appropriate delivery of IS programmes (on time, to budget, to quality)
- Job: Siemens Nixdorf Informationssysteme — Lead Acquisition Integration Siemens Nixdorf/Dassault France · 2004 – 2006 · 2y — Provide strategic and financial direction during the merger of the two local entities (Wincor Nixdorf and Dassault), ensure compliance, controls and reporting requirements are met according to company & statutory requirements
- Job: Siemens Nixdorf Informationssysteme — APJC Spin-Off Nixdorf/Siemens Transformation Lead for Enterprise Processes and Software · 2002 – 2004 · 2y — Lead major regional transformation program, enterprise processes and systems; Development and Roll-out of an integrated solution (contract management, call center, logistics, repair and refurbishment, Management and KPIs Reporting). 10+ APJC Legal Entities
- Job: Siemens Nixdorf Informationssysteme — EMEA and AMER Spin-Off Nixdorf/Siemens Transformation Lead Enterprise Processes and Software · 1999 – 2002 · 3y — Ensure the operational and financial integration of 30+ Wincor Nixdorf affiliates after the carve-out from Siemens Group and the acquisition by Kohlberg Kravis Roberts and Goldman Sachs. Global IT Rollout Lead (SAP) for the new created Banking & Retail Division: HR, Finance, Service Processes and Logistics, CRM
- Job: Cisco — CUSTOMER SUCCESS DIRECTOR GERMANY, BOARD MEMBER (GLT) · 2020 – 2022 · 2y
- Job: Vodafone — HEAD OF CONTROLLING IT CUSTOMER SERVICES · 2006 – 2008 · 2y
- Job: Cisco — SENIOR DIRECTOR GTM (GO-TO-MARKET) AND TRANSFORMATION · 2022 – 2025 · 3y
- Job: Vodafone — PRE-SALES DIRECTOR, CONNECTIVITY AND SECURITY B2B COMPLEX CUSTOMER SOLUTIONS · 2015 – 2019 · 4y
- School: HEC Paris — Executive MBA
- School: Singularity University — Digital Transformation
- School: McKinsey Academy — Business Strategy
- School: Academia de Studii Economice din București — Master, Economics
Skills
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