Cristina Goeke

VP Transformation | Customer Success, RevOps & GTM | $7B ARR · €1.5B TCV | ex-Cisco · Vodafone · Siemens Nixdorf

Vodafoneex-Ciscoex-Siemens Nixdorf Informationssysteme

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After 20+ years leading GTM and operational transformations across Fortune 500 technology companies — including post-merger integrations, technology driven transformations and GTM /Customer Success operations at scale — I recently relocated with my family from San Francisco to…

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Düsseldorf. I'm seeking my next purpose-driven leadership role where I can architect operational excellence that drives meaningful growth. I'm an operational leader who thrives at the intersection of complexity and growth. Whether it's a telco becoming an AI-native techco, a fintech scaling from $100M to $1B+, or a SaaS company building enterprise-grade RevOps, I architect the operational foundations that enable commercial success. Having scaled subscription GTM CS operations from $1B to $7B ARR at Cisco while leading AI-driven transformation programs, I bring both strategic vision and execution excellence. My international experience across EMEA, APAC, and Americas, positions me uniquely for operational leadership roles requiring both growth acceleration and governance maturity. What I bring: At Cisco, I held VP-equivalent scope with enterprise-wide accountability for a 2,000+ person matrix organization (35 direct senior leaders), designing the Customer Success and Renewals operating model that supported subscription transformation. I owned territory quota planning, coverage modeling, forecasting, and operating cadences integrated across Sales, CS, Renewals, and Engineering — enabling scale from $1B to $7B ARR. I led AI programs that improved renewal probability by 18% and churn-risk accuracy by 13%, demonstrating ML-driven resource optimization at scale with embedded governance. At Vodafone, I directed global pre-sales operations across EMEA, APAC, and Americas, establishing scalable frameworks for strategic enterprise customers (€1.5B+ TCV) while navigating compliance, legal, and data privacy requirements. Deep expertise in role design, territory quota planning, forecasting, governance setup, RevOps, and post-merger integrations. GTM Tech Stack expertise. Currently exploring: VP Revenue Operations | VP Customer Success Strategy & Operations | VP Sales Operations | VP Commercial Transformation | Chief of Staff to CRO Drawn to: tech, telcos transforming to AI-native models, AI-native companies building operational maturity, and fintech scaling with regulatory complexity. Fluent in English, German, French, Romanian. Executive MBA from HEC Paris. Based in Düsseldorf, open globally. Let's connect if you're building operational excellence at scale or leading GTM transformation.