Craig Hissong

Business Development & GTM Lead

Nashville Metropolitan Area4.1k followers
Upstream Securityex-Arraya Solutionsex-Core BTS

The Upstream Platform is a cloud-based, AI-powered data management platform that is built to inventory and monitor, in realtime, physical and digital assets and the ecosystem in which they

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Agents track assets, watch behavior and evaluate intent to predict where anomalies, such as cyber-related or behavioral, will occur. Is the asset and its interaction with its environment operating as it was designed and built to Other agents will suggest remediation and then act on it, with human approval, thus quickly reducing the likelihood of an anomaly causing an operational or cyber or customer or employee satisfaction issue. And we don't stop there as another agent will track the counter-measure or remediation to ensure it The Upstream Platform transforms fragmented, distributed data into a centralized, structured, and contextualized data layer where we build live digital twins of all assets across your connected ecosystem to deliver unprecedented observability and monitoring leveraging our unique AI/ML-powered Unlock the full potential of your Physical and Digital platforms, both internal and external, with Upstream!

Career Timeline

JobSchool

GTM Index

  1. UPSTREAM SECURITYJOB
    1. GTM Lead, North America
      1Y 4M
  2. OTORIOJOB
    1. GTM Leader, The Americas
      2Y 1M
  3. 3CLOUDJOB
    1. Enterprise Sales Dir
      10M
  4. ARRAYA SOLUTIONSJOB
    1. Sales Leader / Client Dir
      5Y 2M
  5. ASPIRE TECHNOLOGY PARTNERSJOB
    1. Sales Dir
      1Y
  6. CORE BTSJOB
    1. Sales Dir
      1Y 6M
  7. CISCOJOB
    1. Select Account Mgr
      8Y 2M
  8. PREMIER COMPANIES,JOB
    1. Founder / Sales Executive
      5Y 6M

Time in market 25Y 7MOpen 2Closed 7Stints 9

gtmindex.io/p/craighissong

  1. Job: Arraya Solutions — Sales Leader / Client Director · 2017-03 – 2022-05 — Led a team of Account Executives serving customers in the MidAtlantic and North East. Moved back to sales in 2020 to manage strategic accounts.
  2. Job: Core BTS — Sales Director · 2014-09 – 2016-03 — Recruited to lead a team of Account Executives and Solution Architects serving customers across the US. Personally managed strategic accounts.
  3. Job: Upstream Security — GTM Lead, North America · 2025-04 – present — I manage strategic accounts and lead a team of sellers, channels, architects, and specialists delivering solutions for Automotive, Smart Mobility and Physical AI organizations across North America. We serve the marketplace directly and through strategic channel partnerships.
  4. Job: Cisco — Select Account Manager · 2006-07 – 2014-09 — Directly managed relationships and sales campaigns in key enterprise accounts. Managed sales and territory development with channel partners.
  5. Job: Premier Companies, LLC — Founder / Sales Executive · 2001-01 – 2006-07 — Founding member. Provided sales and business leadership, including P&L management.
  6. Job: Aspire Technology Partners — Sales Director · 2016-03 – 2017-03 — Recruited to build new commercial region.
  7. Job: OTORIO — GTM Leader, The Americas · 2023-03 – 2025-04 — Armis acquisition. I managed key customers and partners while leading a team of Regional Sales Directors and Sales Engineers throughout North America, via direct and channel activities.
  8. Job: 3Cloud — Enterprise Sales Director · 2022-05 – 2023-03 — Managed Enterprise accounts. Full-cycle direct sales and expansion.
  9. School: The Ohio State University - The Max M. Fisher College of Business — Bachelor of Science in Business Administration with a Major in Marketing

Skills

Business ValueBusiness KnowledgeNutanixTargeted Account SellingCompetitive LandscapeTechnical SpecsDeal ClosureSales Pipeline DevelopmentMarket PlanningChannel Account ManagementStrategic LeadershipOrganizational LeadershipExpense ManagementBudget PreparationReporting & AnalysisTerritory ManagementCustomer EngagementSales PresentationsPipeline GenerationMicrosoft Solutions

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